Serra Kirdar-Meliti wants companies to encourage Emirati women.
Serra Kirdar-Meliti wants companies to encourage Emirati women.

Private firms urged to 'nurture' women



ABU DHABI // Talented Emirati women should be encouraged to work in the private sector and mentored and nurtured once there, says the woman behind a fledgling group devoted to the cause. Serra Kirdar-Meliti, a founder and director of the Muthabara Foundation, has been working on her project with the Middle East Centre, Oxford University, and the Centre for Applied HR Research at Oxford Brookes University, since 2007.

She spent several months interviewing about 60 Emirati women, many of whom had chosen to work in the private sector instead of taking the more traditional public sector path, yet confessed they felt "stifled and shelved" in their jobs. In some cases, expatriates were even doing some of their work. "There were women who were being employed in the private sector, which is not as attractive as the public sector," said Dr Kirdar-Meliti. "They found that although they had initiated this change, they were not getting the kind of attention they needed to grow and progress. It was quite frustrating for these women."

The issue of the "sticky floor" continues to affect Emirati women and was raised in a February report - to which Dr Kirdar-Meliti contributed - called Gaining Ground: Women's Rights in the Gulf Arab States from the US non-profit organisation, Freedom House. While she accepted that the Emiratisation programme had good intentions, she said it had seen some women kept back because they had already fulfilled a company's Emirati-hiring requirements.

Cultural differences could also create obstacles to advancement. A company hiring Emirati women might have to alter its expectations of employees putting in long hours, install a day-care centre for children, or accommodate those required by religion to travel with a male relative. "There are certain things you wouldn't need to do in New York or Los Angeles or Paris, but over here you need to do it to consider the cultural constraints," Dr Kirdar-Meliti said. "They are not even constraints, if you don't operate under a Western view. This is how it works here."

According to a YouGov survey released in December, just 13 per cent of Emiratis working in the private sector are women. Jane Tatterton, career development and employment co-ordinator at Abu Dhabi Women's College, said that even those about to graduate and join the workforce tended to seek jobs in the Government. "A lot of our women like to go into government because the hours are better and there is better pay," Mrs Tatterton said.

Women also tended to be more familiar with the public sector, perhaps following in the footsteps of family and friends, than they were with some of the international companies seeking to recruit them. KPMG, an international audit, tax and advisory firm, was one example of a company trying to hire Emiratis. "They are huge in the UK but when they came to a career fair, the girls hadn't heard of them," she said.

Dr Kirdar-Meliti is still trying to have Muthabara recognised as an official non-governmental organisation. However, in April last year, through the programme, the Higher Colleges of Technology sponsored a dozen male and female students to travel to Oxford University in Britain. The foundation has already begun reaching out to universities and colleges to link graduates with private companies. Dr Kirdar-Meliti's hopes are that six months from now Muthabara will be working to source and place talent and following up with on-the-job training for women, as well as mentors to help guide them through the ranks.

It is the kind of exercise that has helped Shada el Borno advance over the past 13 years while working for Standard Chartered Bank, which sponsored Muthabara's initial feasibility study. At 32, Mrs el Borno is head of financial institutions for the UAE. She also serves as one of the company's diversity and inclusion champions and is one of 374 Emirati women - 26 per cent of its UAE workforce - employed at the company.

Mrs el Borno is among the female employees with a dedicated mentor at the company. There are also plans to launch a programme later this year that will let female employees share their "concerns and ambitions" on a regular basis. "It's a great opportunity for us to learn from each other and grow, to ensure this workplace is conducive to helping women be all they can be," she said. Standard Chartered already offers flexible hours - including the option of working part-time - for women who are trying to balance their careers with family. And a year ago Ghazala Abbas, who at 41 rose to a senior position in the global markets division after almost 12 years with the company, took on a newly created job as head of Emirati employees and development in wholesale banking.

"We are always trying to get the good, talented locals and provide them with whatever they need, training, whatever," Mrs Abbas said. "We are always looking to see them in a bigger, better position." amcqueen@thenational.ae

Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

Company%20Profile
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Frida%20
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Jurassic%20Park
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ESteven%20Spielberg%3Cbr%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Sam%20Neill%2C%20Jeff%20Goldblum%20and%20Richard%20Attenborough%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
THE DETAILS

Solo: A Star Wars Story

Dir: Ron Howard

Starring: Alden Ehrenreich, Emilia Clarke, Woody Harrelson

3/5

The Greatest Royal Rumble card

50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias

Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match

WWE World Heavyweight ChampionshipAJ Styles (champion) v Shinsuke Nakamura

Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe

United States Championship Jeff Hardy (champion) v Jinder Mahal

SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos

Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt

Casket match The Undertaker v Rusev

Singles match John Cena v Triple H

Cruiserweight Championship Cedric Alexander v Kalisto

The distance learning plan

Spring break will be from March 8 - 19

Public school pupils will undergo distance learning from March 22 - April 2. School hours will be 8.30am to 1.30pm

Staff will be trained in distance learning programmes from March 15 - 19

Teaching hours will be 8am to 2pm during distance learning

Pupils will return to school for normal lessons from April 5

COMPANY PROFILE

Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
Initial investment: Undisclosed 

JAPAN SQUAD

Goalkeepers: Masaaki Higashiguchi, Shuichi Gonda, Daniel Schmidt
Defenders: Yuto Nagatomo, Tomoaki Makino, Maya Yoshida, Sho Sasaki, Hiroki Sakai, Sei Muroya, Genta Miura, Takehiro Tomiyasu
Midfielders: Toshihiro Aoyama, Genki Haraguchi, Gaku Shibasaki, Wataru Endo, Junya Ito, Shoya Nakajima, Takumi Minamino, Hidemasa Morita, Ritsu Doan
Forwards: Yuya Osako, Takuma Asano, Koya Kitagawa

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

BOSH!'s pantry essentials

Nutritional yeast

This is Firth's pick and an ingredient he says, "gives you an instant cheesy flavour". He advises making your own cream cheese with it or simply using it to whip up a mac and cheese or wholesome lasagne. It's available in organic and specialist grocery stores across the UAE.

Seeds

"We've got a big jar of mixed seeds in our kitchen," Theasby explains. "That's what you use to make a bolognese or pie or salad: just grab a handful of seeds and sprinkle them over the top. It's a really good way to make sure you're getting your omegas."

Umami flavours

"I could say soya sauce, but I'll say all umami-makers and have them in the same batch," says Firth. He suggests having items such as Marmite, balsamic vinegar and other general, dark, umami-tasting products in your cupboard "to make your bolognese a little bit more 'umptious'".

Onions and garlic

"If you've got them, you can cook basically anything from that base," says Theasby. "These ingredients are so prevalent in every world cuisine and if you've got them in your cupboard, then you know you've got the foundation of a really nice meal."

Your grain of choice

Whether rice, quinoa, pasta or buckwheat, Firth advises always having a stock of your favourite grains in the cupboard. "That you, you have an instant meal and all you have to do is just chuck a bit of veg in."

Company%20Profile
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COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Eco%20Way%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20December%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Ivan%20Kroshnyi%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Electric%20vehicles%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Bootstrapped%20with%20undisclosed%20funding.%20Looking%20to%20raise%20funds%20from%20outside%3Cbr%3E%3C%2Fp%3E%0A
The Specs

Price, base Dh379,000
Engine 2.9-litre, twin-turbo V6
Gearbox eight-speed automatic
Power 503bhp
Torque 443Nm
On sale now

IF YOU GO
 
The flights: FlyDubai offers direct flights to Catania Airport from Dubai International Terminal 2 daily with return fares starting from Dh1,895.
 
The details: Access to the 2,900-metre elevation point at Mount Etna by cable car and 4x4 transport vehicle cost around €57.50 (Dh248) per adult. Entry into Teatro Greco costs €10 (Dh43). For more go to www.visitsicily.info

 Where to stay: Hilton Giardini Naxos offers beachfront access and accessible to Taormina and Mount Etna. Rooms start from around €130 (Dh561) per night, including taxes.

Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Hoopla%3Cbr%3E%3Cstrong%3EDate%20started%3A%20%3C%2Fstrong%3EMarch%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Jacqueline%20Perrottet%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2010%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%3Cbr%3E%3Cstrong%3EInvestment%20required%3A%3C%2Fstrong%3E%20%24500%2C000%3C%2Fp%3E%0A
The lowdown

Rating: 4/5

THE NEW BATCH'S FOCUS SECTORS

AiFlux – renewables, oil and gas

DevisionX – manufacturing

Event Gates – security and manufacturing

Farmdar – agriculture

Farmin – smart cities

Greener Crop – agriculture

Ipera.ai – space digitisation

Lune Technologies – fibre-optics

Monak – delivery

NutzenTech – environment

Nybl – machine learning

Occicor – shelf management

Olymon Solutions – smart automation

Pivony – user-generated data

PowerDev – energy big data

Sav – finance

Searover – renewables

Swftbox – delivery

Trade Capital Partners – FinTech

Valorafutbol – sports and entertainment

Workfam – employee engagement

If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
Company%20Profile
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World%20Food%20Day%20
%3Cp%3ECelebrated%20on%20October%2016%2C%20to%20coincide%20with%20the%20founding%20date%20of%20the%20United%20Nations%20Food%20and%20Agriculture%20Organisation%2C%20World%20Food%20Day%20aims%20to%20tackle%20issues%20such%20as%20hunger%2C%20food%20security%2C%20food%20waste%20and%20the%20environmental%20impact%20of%20food%20production.%20%0D%3C%2Fp%3E%0A
Disclaimer

Director: Alfonso Cuaron 

Stars: Cate Blanchett, Kevin Kline, Lesley Manville 

Rating: 4/5

Kamindu Mendis bio

Full name: Pasqual Handi Kamindu Dilanka Mendis

Born: September 30, 1998

Age: 20 years and 26 days

Nationality: Sri Lankan

Major teams Sri Lanka's Under 19 team

Batting style: Left-hander

Bowling style: Right-arm off-spin and slow left-arm orthodox (that's right!)

The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
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Citadel: Honey Bunny first episode

Directors: Raj & DK

Stars: Varun Dhawan, Samantha Ruth Prabhu, Kashvi Majmundar, Kay Kay Menon

Rating: 4/5


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