Some of the murals will stretch more than 50 metres long and 3 metres high. Supplied
Some of the murals will stretch more than 50 metres long and 3 metres high. Supplied
Some of the murals will stretch more than 50 metres long and 3 metres high. Supplied
Some of the murals will stretch more than 50 metres long and 3 metres high. Supplied

Arabic calligraphy murals to fill Jeddah's streets as part of city's public art campaign


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  • Arabic

Arabic calligraphy will soon fill the city of Jeddah through murals and street paintings.

Following the United Nations Arabic Language Day last week, the Jeddah municipality announced its initiative to install 50 Arabic calligraphy murals across the city as a way to enhance its public spaces. The artwork will cover main roads, sidewalks, flyovers, buildings and squares in the Saudi Arabian city.

Some of the works will be more than 70 metres long and 3 metres high.

Jeddah's mayor Saleh Al-Turki stated that the move also goes hand-in-hand with the Saudi Ministry of Culture's establishment of 2020 as the Year of Arabic Calligraphy and is in line with the Kingdom's Vision 2030.

Arabic Calligraphy murals fill the streets in Jeddah. Supplied
Arabic Calligraphy murals fill the streets in Jeddah. Supplied

Anas Mohamed Serafi, the chairman of the Oyoun Jeddah Charitable Association (OJCA), a partner to the initiative, said the idea stemmed from a visual arts award for calligraphy, painting and photography held by the municipality last year. A number of winning works will be reprinted and displayed on the city walls.

Serafi told Arab News that the goal of the public art campaign is to "modernise, humanise and make our beautiful city more humane and civilised."

As part of the initiative, the Jeddah Corniche, a 30-kilometre stretch of coastal walkway along the Red Sea, has been transformed, with artworks on its sidewalks for pedestrians and cyclists to appreciate.

To produce the works of Arabic calligraphy, Tasami Creative Lab, a local platform for artists, has been brought on board by the municipality, while Adel Al Zahrani, a professor of architecture at King Abdul Aziz University, will oversee the Corniche of Colours project.

Jeddah has a history of showcasing artworks in public spaces. In the 1970s, mayor Mohammed Said Farsi set out to beautify the city with more than 400 sculptures, including those by Joan Miro and Alexander Calder. In the 2000s, Art Jameel and the city municipality set out to restore some of the sculptures, which had begun to deteriorate and rearranged them into an open-air sculpture museum.

The project will see more than 50 Arabic Calligraphy murals fill the streets in Jeddah. Supplied
The project will see more than 50 Arabic Calligraphy murals fill the streets in Jeddah. Supplied

The result was the Jeddah Sculpture Museum in 2013 – set along the Jeddah Corniche, 20 artworks are currently scattered in the seven-kilometre park in the area, known to locals as “Al Hamraa”. The museum includes works by Miro, Henry Moore, Victor Vasarely and Saudi artist Maha Malluh.

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Ep1: A recovery like no other- the unevenness of the economic recovery 

Ep2: PCR and jobs - the future of work - new trends and challenges 

Ep3: The recovery and global trade disruptions - globalisation post-pandemic 

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Mar 9-10: Copper Box Arena in London, UK