For 16 years, stars arriving at the annual International Indian Film Academy Awards have been greeted by a bright green carpet, instead of the traditional red. First introduced at the event in Sheffield, UK, in 2007, the colour change has not only allowed the travelling Bollywood ceremony to stand out, but also deliver an important global message about climate change.
“IIFA has always put the environmental agenda at the realm of IIFA Awards,” organisers told The National. “In 2007, we launched the concept 'Greening The IIFAs' and came up with the idea of bright green carpets instead of traditional red ones.
“IIFA has always helped create clever messaging on the environment that the stars and celebrities involved would convey to the audiences and fans globally. And today, with the power of celebrity following, it’s worked.”
First held in the year 2000, in London, the IIFA Awards were conceptualised by Mumbai event company Wizcraft International Entertainment to honour the best Hindi films and movie talents of the previous year. It is held in a different country every year, usually spread across a number of days, culminating with a gala awards night, and it has been instrumental in boosting Bollywood's popularity globally.
Dubai hosted the event in 2006, and other host countries have included Bangkok, New York, Colombo, Amsterdam, Madrid, Florida, Kuala Lumpur and Macau. Abu Dhabi plays host for the third year in a row this weekend. This year, the event, called IIFA Festival, will be spread across three days, starting with IIFA Utsavam on Friday, a night dedicated to South Indian films and entertainment.
The flagship IIFA Awards, which honours the best in Hindi films or films from Bollywood, takes place on Saturday. This will be followed by IIFA Rocks on Sunday, a night of music. All three events are being held at the Etihad Arena on Yas Island.
Bollywood superstar Shah Rukh Khan will host this year's IIFA Awards alongside producer and director Karan Johar and actor Vicky Kaushal. The trio have all hosted the awards separately in the past. Meanwhile, IIFA Utsavam will be hosted by stars representing each of the regional South Indian languages.
Rana Dagubatti and Teja Sajja will host the Telugu awards, while Sathish and Diya Menon will represent the Tamil film industry. For Kannada films, actors Akul Balaji and Vijay Raghavendra will host, while the Malayalam segment will be hosted by actor Sudev Nair and actress Pearle Maaney.
Performers for the IIFA Awards include Bollywood veteran Rekha and actors Kaushal, Shahid Kapoor, Kriti Sanon and Janhvi Kapoor.
For IIFA Utsavam, performers include actresses Pragya Jaiswal, Raashii Khanna, Regina Cassandra and Aradhana Ram as well as actor, director and choreographer Prabhu Deva and actor Shane Nigam. Composer Devi Sri Prasad, popularly known as DSP, will also perform.
IIFA Rocks will begin with the Bollywood music trio Shankar-Ehsaan-Loy. The group are behind multiple hits spanning more than three decades and are made up of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa. The trio will be honoured on the night, for their contribution to Indian cinema. Rapper Honey Singh, Romanian actress Lulia Vantur and singer Shilpa Rao will also perform.
The history of the red carpet
The term “red carpet treatment” is believed to have been coined in the 1900s when the New York Central Railroad typically used scarlet-coloured carpets for first-class ticket holders boarding the trains. Hollywood began to adopt the colour for film premières and events in the 1920s.
It achieved global status when broadcasters of the Academy Awards in 1964 started filming the arrival of guests as they stepped out of their limousines. The red carpet became the place where stars and VIPs made their grand entrance.
Today, it is used at major events around the world, including at formal ceremonial events to mark the path of heads of states.
– This story was originally published on May 24, 2023
Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
VEZEETA PROFILE
Date started: 2012
Founder: Amir Barsoum
Based: Dubai, UAE
Sector: HealthTech / MedTech
Size: 300 employees
Funding: $22.6 million (as of September 2018)
Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC
RESULTS
Light Flyweight (48kg): Alua Balkibekova (KAZ) beat Gulasal Sultonalieva (UZB) by points 4-1.
Flyweight (51kg): Nazym Kyzaibay (KAZ) beat Mary Kom (IND) 3-2.
Bantamweight (54kg): Dina Zholaman (KAZ) beat Sitora Shogdarova (UZB) 3-2.
Featherweight (57kg): Sitora Turdibekova (UZB) beat Vladislava Kukhta (KAZ) 5-0.
Lightweight (60kg): Rimma Volossenko (KAZ) beat Huswatun Hasanah (INA) KO round-1.
Light Welterweight (64kg): Milana Safronova (KAZ) beat Lalbuatsaihi (IND) 3-2.
Welterweight (69kg): Valentina Khalzova (KAZ) beat Navbakhor Khamidova (UZB) 5-0
Middleweight (75kg): Pooja Rani (IND) beat Mavluda Movlonova (UZB) 5-0.
Light Heavyweight (81kg): Farida Sholtay (KAZ) beat Ruzmetova Sokhiba (UZB) 5-0.
Heavyweight (81 kg): Lazzat Kungeibayeva (KAZ) beat Anupama (IND) 3-2.
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.