Marvel Studios' Avengers: Endgame has smashed its own franchise's opening weekend box-office record, taking $1.24 billion (Dh4.5 billion) globally, according to Box Office Mojo.
That almost doubles the previous record, held by Avengers: Infinity War, of $640 million, helped in part by the fact that the latest film opened in China concurrently with the US, unlike its predecessor.
The film took $331 million over its five-day Chinese opening weekend, the biggest opening of any film in China ever, and only just short of its US haul of $357 million, although the film had a shorter, four-day opening in the States, with previews starting on Thursday as opposed to Wednesday in China.
Other global takings are yet to come in, but impressive hauls look set to come from the UK, where the film had already taken $27 million from Thursday previews when results were reported on Friday, and South Korea, where previews opened on Wednesday and $23 million had flowed through the tills by Friday. Other markets already reporting $10 million-plus takings by Friday included Brazil, Germany, France, Italy, Mexico and the Philippines.
Endgame also became the first film to take more than $1 billion in its opening weekend. Infinity War was again the previous quickest here, taking 11 days to amass that amount. Third-placed Star Wars: The Force Awakens took a sluggish 12 days to achieve the same.
It’s hard to include older films in the comparisons, even when adjusted for inflation, since opening weekend data has only been collected since 2002. Prior to the turn of the century, “opening weekend” wasn’t such a big deal as huge global roll-outs have only become possible since digitisation allowed simultaneous global mass distribution and exhibition.
The logical next achievement would be for Endgame to surpass Avatar as the highest-grossing film ever. That would require about $2.8 billion worldwide and, having taken close to half of this in its opening weekend alone, it doesn't seem unrealistic to consider the possibility.
Endgame's opening weekend figures alone make it the 17th highest-grossing film of all time, and it hasn't even been in cinemas a full week yet. Cinemas are still reporting healthy advance ticket sales, and even with a typical 50 per cent drop-off in its second weekend, the movie would still be looking at a $600 million global haul. With all the hype around Endgame and hardcore fans sure to undertake repeat viewings, however, the second weekend drop rate could well be lower than the typical 50 per cent.
That could also see Endgame snatch another record from Avatar: the fastest film to clear $2 billion globally. Avatar took 47 days to cross that line. A strong second weekend could see Endgame canter home in around a quarter of that.
The next milestone would be to pass Avatar's adjusted-for-inflation total of $3.3 billion, since that film is 10 years old. It's impressive that Avatar has held on to its top spot even without adjusting for inflation for so long, given the box-office rampages regularly undertaken by the likes of the Star Wars, Fast and Furious and Marvel franchises.
To pass its adjusted total would be an impressive mountain for Endgame to climb, and at this moment you'd have to say it looks to be in with a good chance.
That would still leave one record for Endgame to snatch – the title of highest-grossing film of all time, adjusted for inflation. This title isn't held by Avatar, but by the 1939 epic romance Gone with the Wind. Given that the film is 80 years old, there are a number of estimates of its adjusted gross due to changing methods of calculation and interpreting historical data, ranging right up to $3.8 billion.
For our purposes, we'll take the Guinness Book of World Records figure of $3.4 billion, since they're the ones who would be awarding the title to a new challenger. It's a huge figure, and a record that has stood for so long many have assumed it will never be broken. If any film can match it, Endgame is surely the one.
The biog
Age: 23
Occupation: Founder of the Studio, formerly an analyst at Cleveland Clinic Abu Dhabi
Education: Bachelor of science in industrial engineering
Favourite hobby: playing the piano
Favourite quote: "There is a key to every door and a dawn to every dark night"
Family: Married and with a daughter
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Where to apply
Applicants should send their completed applications - CV, covering letter, sample(s) of your work, letter of recommendation - to Nick March, Assistant Editor in Chief at The National and UAE programme administrator for the Rosalynn Carter Fellowships for Mental Health Journalism, by 5pm on April 30, 2020.
Please send applications to nmarch@thenational.ae and please mark the subject line as “Rosalynn Carter Fellowship for Mental Health Journalism (UAE programme application)”.
The local advisory board will consider all applications and will interview a short list of candidates in Abu Dhabi in June 2020. Successful candidates will be informed before July 30, 2020.
Her most famous song
Aghadan Alqak (Would I Ever Find You Again)?
Would I ever find you again
You, the heaven of my love, my yearning and madness;
You, the kiss to my soul, my cheer and
sadness?
Would your lights ever break the night of my eyes again?
Would I ever find you again?
This world is volume and you're the notion,
This world is night and you're the lifetime,
This world is eyes and you're the vision,
This world is sky and you're the moon time,
Have mercy on the heart that belongs to you.
Lyrics: Al Hadi Adam; Composer: Mohammed Abdel Wahab
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
It’ll be summer in the city as car show tries to move with the times
If 2008 was the year that rocked Detroit, 2019 will be when Motor City gives its annual car extravaganza a revamp that aims to move with the times.
A major change is that this week's North American International Auto Show will be the last to be held in January, after which the event will switch to June.
The new date, organisers said, will allow exhibitors to move vehicles and activities outside the Cobo Center's halls and into other city venues, unencumbered by cold January weather, exemplified this week by snow and ice.
In a market in which trends can easily be outpaced beyond one event, the need to do so was probably exacerbated by the decision of Germany's big three carmakers – BMW, Mercedes-Benz and Audi – to skip the auto show this year.
The show has long allowed car enthusiasts to sit behind the wheel of the latest models at the start of the calendar year but a more fluid car market in an online world has made sales less seasonal.
Similarly, everyday technology seems to be catching up on those whose job it is to get behind microphones and try and tempt the visiting public into making a purchase.
Although sparkly announcers clasp iPads and outline the technical gadgetry hidden beneath bonnets, people's obsession with their own smartphones often appeared to offer a more tempting distraction.
“It's maddening,” said one such worker at Nissan's stand.
The absence of some pizzazz, as well as top marques, was also noted by patrons.
“It looks like there are a few less cars this year,” one annual attendee said of this year's exhibitors.
“I can't help but think it's easier to stay at home than to brave the snow and come here.”
Stage results
1. Julian Alaphilippe (FRA) Deceuninck-QuickStep 4:39:05
2. Michael Matthews (AUS) Team BikeExchange 0:00:08
3. Primoz Roglic (SLV) Jumbo-Visma same time
4. Jack Haig (AUS) Bahrain Victorious s.t
5. Wilco Kelderman (NED) Bora-Hansgrohe s.t
6. Tadej Pogacar (SLV) UAE Team Emirates s.t
7. David Gaudu (FRA) Groupama-FDJ s.t
8. Sergio Higuita Garcia (COL) EF Education-Nippo s.t
9. Bauke Mollema (NED) Trek-Segafredo s.t
10. Geraint Thomas (GBR) Ineos Grenadiers s.t
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
The biog
Favourite book: Homegoing by Yaa Gyasi
Favourite holiday destination: Spain
Favourite film: Bohemian Rhapsody
Favourite place to visit in the UAE: The beach or Satwa
Children: Stepdaughter Tyler 27, daughter Quito 22 and son Dali 19
Company%20profile
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Company%C2%A0profile
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UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Expo details
Expo 2020 Dubai will be the first World Expo to be held in the Middle East, Africa and South Asia
The world fair will run for six months from October 20, 2020 to April 10, 2021.
It is expected to attract 25 million visits
Some 70 per cent visitors are projected to come from outside the UAE, the largest proportion of international visitors in the 167-year history of World Expos.
More than 30,000 volunteers are required for Expo 2020
The site covers a total of 4.38 sqkm, including a 2 sqkm gated area
It is located adjacent to Al Maktoum International Airport in Dubai South