Ever since its premiere at the Venice Film Festival at the end of August, Joker has dominated cultural conversations across the world. At first, these discussions were focused on the impressive reviews the film received. Then people began to talk about whether it was in the running for an Oscar. But lately the focus has been on the impact Joker's controversial content might have on audiences.
No other comic book movie has been greeted with such frenzied debate and discussion from such a wide variety of critics and commentators. And with early estimates suggesting Joker would make more than $100 million (Dh367.3m) at the box office in its opening weekend, despite only costing about $55m to make, there's a good chance it will encourage other filmmakers to make comic book movies that are similarly bold, grounded, original and risky.
That would likely be a huge relief for anyone left disappointed by recent films featuring comic book characters such as the Fantastic Four, Hellboy, X-Men, Superman and Batman, which have been criticised for feeling like pale imitations of the popular productions from the Marvel Cinematic Universe.
Why is 'Joker' so unique?
But what is it that makes Joker, which stars Joaquin Phoenix, feel so unique?
Production designer Mark Feinberg spotted its originality as soon as he read director Todd Phillips's script. It took a while, though, for Feinberg to actually sit down and look at it. He was so disinterested in working in the comic book genre again, having done so on 2014 film The Amazing Spider-Man 2, that he turned down Phillips's repeated invitations to join his crew. "I prejudged it," says Feinberg, who became hooked by the way Phillips and co-writer Scott Silver had figured out how to make a comic book movie that wasn't about "escaping our world" but "confronting it".
While Feinberg and costume designer Mark Bridges were attracted to the uniqueness of Joker, they say no one on set discussed the ways in which the film would be different to others from the genre. "We didn't talk about what we weren't doing," says Feinberg. "We talked about the cinema that inspired us."
For Feinberg, this meant focusing on movies by Martin Scorsese, especially as the director's hits Taxi Driver and The King of Comedy were major influences on Phillips. Bridges says he studied the work of New York photographers from the 1980s who were able to "capture loneliness in a crowd" in their pictures.
Joker isn’t the first comic-book movie to be so serious
All of these influences combine to give Joker a depth, seriousness and pathos that means it has more in common with the American New Wave movement of the 1970s, during which filmmakers such as Steven Spielberg, George Lucas, Francis Ford Coppola and Scorsese burst on to the cinematic scene, than the modern blockbuster.
But Joker isn't the first comic book movie to approach its subject matter in such a dark, serious and thought-provoking manner. Christopher Nolan's Dark Knight trilogy, which consisted of Batman Begins, The Dark Knight and The Dark Knight Rises, was hugely successful with this approach, as was 2017's Logan, in which director James Mangold oversaw Hugh Jackman's emotional farewell as X-Men character Wolverine.
For Sean O'Connell, managing director of entertainment news outlet CinemaBlend and co-host of the ReelBlend podcast, these movies worked because they treated their "mature source material with respect", as Nolan, Mangold and Phillips didn't "cut corners to water down their subject matter".
The fact the comic book movies have never been as popular means that there should be more and more opportunities for directors to do something different with the genre. Not only did Avengers: Endgame become the highest-grossing film of all time, but O'Connell says a superhero or comic book movie has been released almost every month this year.
With so many characters and sequels to explore, O'Connell says he hopes Joker will "empower studios to take more risks on projects that don't seem like safe, four-quadrant crowd-pleasers in the comic book realm". He also says that Joker stands out because it "isn't trying to set up another movie, or continue a story that was handed to it by a separate filmmaker". Instead, it is "a stand-alone story with a clear beginning and a distinct ending".
What’s the future for the genre?
Feinberg suggests there is unlikely to be a Joker sequel. "The one thing that really attracted me to Joker was that Todd wasn't interested in doing a franchise. He wanted to make a one-off," he explains. He also says that if Phillips and Warner Bros were to franchise anything from Joker it would be the "origin stories of how people get to the level of being two-dimensional or comic book characters".
That plan has been teased already by Phillips in an interview with Empire. The director has told Warner Bros that they should find "great filmmakers" to make comic book movies made on $30m budgets, with no CGI. He wants them to strip away everything that has defined the genre in the wake of Marvel's success. "Instead of trying to live in the shadow of the beast [the MCU], let's do something they can't," he says in the interview. "It'll be liberating."
Marvel isn't simply basking in its triumphs, though. After the success of Black Panther and Captain Marvel, the studio is looking to introduce more diverse characters into the MCU, while The Eternals, Shang-Chi and the Legend of the Ten Rings and Doctor Strange in the Multiverse of Madness all promise to be even more visually arresting, surreal and cosmic than the 23 previous instalments to the cinematic behemoth. Disney's acquisition of 20th Century Fox also means that it has the small matter of bringing Blade, the Fantastic Four and the X-Men into the fold.
After dominating the box office for the best part of 20 years, the comic book genre still shows absolutely no signs of slowing down. Instead, it looks as though it is about to begin a new chapter, one that doesn't only have the potential to take the films to new artistic heights, but had might even please cinema-goers who have previously dismissed these films.
Company Fact Box
Company name/date started: Abwaab Technologies / September 2019
Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO
Based: Amman, Jordan
Sector: Education Technology
Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed
Stage: early-stage startup
Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.
MATCH INFO
Uefa Champions League semi-finals, first leg
Liverpool v Roma
When: April 24, 10.45pm kick-off (UAE)
Where: Anfield, Liverpool
Live: BeIN Sports HD
Second leg: May 2, Stadio Olimpico, Rome
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%3Cp%3EEncourage%20innovation%20in%20the%20metaverse%20field%20and%20boost%20economic%20contribution%3C%2Fp%3E%0A%3Cp%3EDevelop%20outstanding%20talents%20through%20education%20and%20training%3C%2Fp%3E%0A%3Cp%3EDevelop%20applications%20and%20the%20way%20they%20are%20used%20in%20Dubai's%20government%20institutions%3C%2Fp%3E%0A%3Cp%3EAdopt%2C%20expand%20and%20promote%20secure%20platforms%20globally%3C%2Fp%3E%0A%3Cp%3EDevelop%20the%20infrastructure%20and%20regulations%3C%2Fp%3E%0A
EU's%2020-point%20migration%20plan
%3Cp%3E1.%20Send%20EU%20border%20guards%20to%20Balkans%3C%2Fp%3E%0A%3Cp%3E2.%20%E2%82%AC40%20million%20for%20training%20and%20surveillance%3C%2Fp%3E%0A%3Cp%3E3.%20Review%20EU%20border%20protection%3C%2Fp%3E%0A%3Cp%3E4.%20Reward%20countries%20that%20fund%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E5.%20Help%20Balkans%20improve%20asylum%20system%3C%2Fp%3E%0A%3Cp%3E6.%20Improve%20migrant%20reception%20facilities%C2%A0%3C%2Fp%3E%0A%3Cp%3E7.%20Close%20gaps%20in%20EU%20registration%20system%3C%2Fp%3E%0A%3Cp%3E8.%20Run%20pilots%20of%20faster%20asylum%20system%3C%2Fp%3E%0A%3Cp%3E9.%20Improve%20relocation%20of%20migrants%20within%20EU%3C%2Fp%3E%0A%3Cp%3E10.%20Bolster%20migration%20unit%20in%20Greece%3C%2Fp%3E%0A%3Cp%3E11.%20Tackle%20smuggling%20at%20Serbia%2FHungary%20border%3C%2Fp%3E%0A%3Cp%3E12.%20Implement%20%E2%82%AC30%20million%20anti-smuggling%20plan%3C%2Fp%3E%0A%3Cp%3E13.%20Sanctions%20on%20transport%20linked%20to%20smuggling%3C%2Fp%3E%0A%3Cp%3E14.%20Expand%20pilot%20deportation%20scheme%20in%20Bosnia%C2%A0%3C%2Fp%3E%0A%3Cp%3E15.%20Training%20for%20Balkans%20to%20deport%20migrants%3C%2Fp%3E%0A%3Cp%3E16.%20Joint%20task%20forces%20with%20Balkans%20and%20countries%20of%20origin%3C%2Fp%3E%0A%3Cp%3E17.%20Close%20loopholes%20in%20Balkan%20visa%20policy%C2%A0%3C%2Fp%3E%0A%3Cp%3E18.%20Monitor%20migration%20laws%20passed%20in%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E19.%20Use%20visa-free%20travel%20as%20leverage%20over%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E20.%20Joint%20EU%20messages%20to%20Balkans%20and%20countries%20of%20origin%3C%2Fp%3E%0A
Mohammed bin Zayed Majlis
Killing of Qassem Suleimani
MATCH INFO
Chelsea 0
Liverpool 2 (Mane 50', 54')
Red card: Andreas Christensen (Chelsea)
Man of the match: Sadio Mane (Liverpool)
LILO & STITCH
Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders
Director: Dean Fleischer Camp
Rating: 4.5/5
WOMAN AND CHILD
Director: Saeed Roustaee
Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
Three ways to limit your social media use
Clinical psychologist, Dr Saliha Afridi at The Lighthouse Arabia suggests three easy things you can do every day to cut back on the time you spend online.
1. Put the social media app in a folder on the second or third screen of your phone so it has to remain a conscious decision to open, rather than something your fingers gravitate towards without consideration.
2. Schedule a time to use social media instead of consistently throughout the day. I recommend setting aside certain times of the day or week when you upload pictures or share information.
3. Take a mental snapshot rather than a photo on your phone. Instead of sharing it with your social world, try to absorb the moment, connect with your feeling, experience the moment with all five of your senses. You will have a memory of that moment more vividly and for far longer than if you take a picture of it.
Zayed Sustainability Prize
More on Quran memorisation:
A Prayer Before Dawn
Director: Jean-Stephane Sauvaire
Starring: Joe Cole, Somluck Kamsing, Panya Yimmumphai
Three stars
Six large-scale objects on show
- Concrete wall and windows from the now demolished Robin Hood Gardens housing estate in Poplar
- The 17th Century Agra Colonnade, from the bathhouse of the fort of Agra in India
- A stagecloth for The Ballet Russes that is 10m high – the largest Picasso in the world
- Frank Lloyd Wright’s 1930s Kaufmann Office
- A full-scale Frankfurt Kitchen designed by Margarete Schütte-Lihotzky, which transformed kitchen design in the 20th century
- Torrijos Palace dome
How to donate
Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200
Brief scoreline:
Liverpool 2
Keita 5', Firmino 26'
Porto 0
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Abu Dhabi World Pro 2019 remaining schedule:
Wednesday April 24: Abu Dhabi World Professional Jiu-Jitsu Championship, 11am-6pm
Thursday April 25: Abu Dhabi World Professional Jiu-Jitsu Championship, 11am-5pm
Friday April 26: Finals, 3-6pm
Saturday April 27: Awards ceremony, 4pm and 8pm
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20Apple%20M3%2C%208-core%20CPU%2C%20up%20to%2010-core%20CPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2013.6-inch%20Liquid%20Retina%2C%202560%20x%201664%2C%20224ppi%2C%20500%20nits%2C%20True%20Tone%2C%20wide%20colour%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%208%2F16%2F24GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStorage%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201%2F2TB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20Thunderbolt%203%2FUSB-4%20(2)%2C%203.5mm%20audio%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%20Wi-Fi%206E%2C%20Bluetooth%205.3%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%2052.6Wh%20lithium-polymer%2C%20up%20to%2018%20hours%2C%20MagSafe%20charging%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECamera%3A%3C%2Fstrong%3E%201080p%20FaceTime%20HD%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20Support%20for%20Apple%20ProRes%2C%20HDR%20with%20Dolby%20Vision%2C%20HDR10%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%204-speaker%20system%2C%20wide%20stereo%2C%20support%20for%20Dolby%20Atmos%2C%20Spatial%20Audio%20and%20dynamic%20head%20tracking%20(with%20AirPods)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Midnight%2C%20silver%2C%20space%20grey%2C%20starlight%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20MacBook%20Air%2C%2030W%2F35W%20dual-port%2F70w%20power%20adapter%2C%20USB-C-to-MagSafe%20cable%2C%202%20Apple%20stickers%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh4%2C599%3C%2Fp%3E%0A
MISSION: IMPOSSIBLE – FINAL RECKONING
Director: Christopher McQuarrie
Starring: Tom Cruise, Hayley Atwell, Simon Pegg
Rating: 4/5
German intelligence warnings
- 2002: "Hezbollah supporters feared becoming a target of security services because of the effects of [9/11] ... discussions on Hezbollah policy moved from mosques into smaller circles in private homes." Supporters in Germany: 800
- 2013: "Financial and logistical support from Germany for Hezbollah in Lebanon supports the armed struggle against Israel ... Hezbollah supporters in Germany hold back from actions that would gain publicity." Supporters in Germany: 950
- 2023: "It must be reckoned with that Hezbollah will continue to plan terrorist actions outside the Middle East against Israel or Israeli interests." Supporters in Germany: 1,250
Source: Federal Office for the Protection of the Constitution
MEYDAN CARD
6.30pm Maiden Dh165,000 (Dirt) 1,600m
7.05pm Conditions Dh240,000 (D) 1,600m
7.40pm Handicap Dh190,000 (D) 2,000m
8.15pm Handicap Dh170,000 (D) 2,200m
8.50pm The Entisar Listed Dh265,000 (D) 2,000m
9.25pm The Garhoud Sprint Listed Dh265,000 (D) 1,200m
10pm Handicap Dh185,000 (D) 1,400m
The National selections
6.30pm Majestic Thunder
7.05pm Commanding
7.40pm Mark Of Approval
8.15pm Mulfit
8.50pm Gronkowski
9.25pm Walking Thunder
10pm Midnight Sands
The specs
Engine: 3.0-litre flat-six twin-turbocharged
Transmission: eight-speed PDK automatic
Power: 445bhp
Torque: 530Nm
Price: Dh474,600
On Sale: Now
UAE currency: the story behind the money in your pockets
Moral education needed in a 'rapidly changing world'
Moral education lessons for young people is needed in a rapidly changing world, the head of the programme said.
Alanood Al Kaabi, head of programmes at the Education Affairs Office of the Crown Price Court - Abu Dhabi, said: "The Crown Price Court is fully behind this initiative and have already seen the curriculum succeed in empowering young people and providing them with the necessary tools to succeed in building the future of the nation at all levels.
"Moral education touches on every aspect and subject that children engage in.
"It is not just limited to science or maths but it is involved in all subjects and it is helping children to adapt to integral moral practises.
"The moral education programme has been designed to develop children holistically in a world being rapidly transformed by technology and globalisation."
Dr Afridi's warning signs of digital addiction
Spending an excessive amount of time on the phone.
Neglecting personal, social, or academic responsibilities.
Losing interest in other activities or hobbies that were once enjoyed.
Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.
Experiencing sleep disturbances or changes in sleep patterns.
What are the guidelines?
Under 18 months: Avoid screen time altogether, except for video chatting with family.
Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.
Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.
Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.
Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.
Source: American Paediatric Association
COMPANY%20PROFILE
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UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
THE BIO
Ambition: To create awareness among young about people with disabilities and make the world a more inclusive place
Job Title: Human resources administrator, Expo 2020 Dubai
First jobs: Co-ordinator with Magrudy Enterprises; HR coordinator at Jumeirah Group
Entrepreneur: Started his own graphic design business
Favourite singer: Avril Lavigne
Favourite travel destination: Germany and Saudi Arabia
Family: Six sisters
Bio:
Favourite Quote: Prophet Mohammad's quotes There is reward for kindness to every living thing and A good man treats women with honour
Favourite Hobby: Serving poor people
Favourite Book: The Alchemist by Paulo Coelho
Favourite food: Fish and vegetables
Favourite place to visit: London
How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Haltia.ai%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%0D%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Arto%20Bendiken%20and%20Talal%20Thabet%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20AI%0D%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%2041%0D%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20About%20%241.7%20million%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self%2C%20family%20and%20friends%26nbsp%3B%3C%2Fp%3E%0A
THE LOWDOWN
Photograph
Rating: 4/5
Produced by: Poetic License Motion Pictures; RSVP Movies
Director: Ritesh Batra
Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz
'The Sky is Everywhere'
Director:Josephine Decker
Stars:Grace Kaufman, Pico Alexander, Jacques Colimon
Rating:2/5
2025 Fifa Club World Cup groups
Group A: Palmeiras, Porto, Al Ahly, Inter Miami.
Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.
Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.
Group D: Flamengo, ES Tunis, Chelsea, Leon.
Group E: River Plate, Urawa, Monterrey, Inter Milan.
Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.
Group G: Manchester City, Wydad, Al Ain, Juventus.
Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.
The figures behind the event
1) More than 300 in-house cleaning crew
2) 165 staff assigned to sanitise public areas throughout the show
3) 1,000 social distancing stickers
4) 809 hand sanitiser dispensers placed throughout the venue
If you go
The flights
There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.
The trip
Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.
The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.
MATCH INFO
World Cup qualifier
Thailand 2 (Dangda 26', Panya 51')
UAE 1 (Mabkhout 45 2')
More on animal trafficking
The five pillars of Islam
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
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KILLING OF QASSEM SULEIMANI
Honeymoonish
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Dr Amal Khalid Alias revealed a recent case of a woman with daughters, who specifically wanted a boy.
A semen analysis of the father showed abnormal sperm so the couple required IVF.
Out of 21 eggs collected, six were unused leaving 15 suitable for IVF.
A specific procedure was used, called intracytoplasmic sperm injection where a single sperm cell is inserted into the egg.
On day three of the process, 14 embryos were biopsied for gender selection.
The next day, a pre-implantation genetic report revealed four normal male embryos, three female and seven abnormal samples.
Day five of the treatment saw two male embryos transferred to the patient.
The woman recorded a positive pregnancy test two weeks later.
MATCH INFO
Fixture: Ukraine v Portugal, Monday, 10.45pm (UAE)
TV: BeIN Sports
Squad
Ali Kasheif, Salim Rashid, Khalifa Al Hammadi, Khalfan Mubarak, Ali Mabkhout, Omar Abdulrahman, Mohammed Al Attas, Abdullah Ramadan, Zayed Al Ameri (Al Jazira), Mohammed Al Shamsi, Hamdan Al Kamali, Mohammed Barghash, Khalil Al Hammadi (Al Wahda), Khalid Essa, Mohammed Shaker, Ahmed Barman, Bandar Al Ahbabi (Al Ain), Al Hassan Saleh, Majid Suroor (Sharjah) Walid Abbas, Ahmed Khalil (Shabab Al Ahli), Tariq Ahmed, Jasim Yaqoub (Al Nasr), Ali Saleh, Ali Salmeen (Al Wasl), Hassan Al Muharami (Baniyas)
It's up to you to go green
Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.
“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”
When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.
He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.
“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.
One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.
The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.
Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.
But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”