LadBaby have made UK chart history by securing the Christmas number one for a fifth consecutive year — surpassing a record set by The Beatles in the 1960s.
Social media star Mark Hoyle and his wife Roxanne, known as LadBaby Mum, claimed the top spot with their single Food Aid, which reworks the Band Aid song Do They Know It's Christmas? with lyrics about the cost-of-living crisis and vocals from MoneySavingExpert founder Martin Lewis.
In the run-up to Christmas, the track sold more than 65,000 units to become the fastest-selling single of the year.
Last year, LadBaby equalled the Beatles' total of four Christmas number ones, earned non-consecutively in 1963, 1964, 1965 and 1967.
However, Sir Paul McCartney has featured as an official artist on five festive chart-toppers, with his Beatles hits plus 1977's Mull of Kintyre by his band Wings.
Profits from the new single will be split equally between food bank charity the Trussell Trust and the Band Aid Trust
LadBaby reached the top of the festive chart with food-inspired tracks We Built This City (2018), I Love Sausage Rolls (2019), Don't Stop Me Eatin' (2020) and Sausage Rolls For Everyone (2021) featuring Ed Sheeran and Sir Elton John.
"I can't quite believe it. We're number one. The charity has made it five years in a row. How have we done this again?,” the Hoyles said.
"We want to say thank you to everyone who has supported us for the last five years. A massive apology to The Beatles, and to all The Beatles' fans ... I'm sorry.
"The charity wins. The Trussell Trust gets Christmas number one again.
"Thank you to all the people who have downloaded, all the people who believed in us and brought a bit of Christmas magic. We love you all. Yes mate."
In second place were Wham! with Last Christmas while YouTube group Sidemen claimed third place with Christmas Drillings featuring JME, in aid of food poverty charity FareShare.
Mariah Carey followed with All I Want For Christmas Is You at four, with Sheeran and Sir Elton's Merry Christmas rounding off the Christmas top five.
Lizzo's Amazon Music Original cover of Stevie Wonder's Someday At Christmas rose seven places to number 15.
Martin Talbot, chief executive of the UK's Official Charts Company, said: "It only seems yesterday that LadBaby turned up with their first festive campaign four years ago, so it feels slightly surreal to be sending hearty congratulations on their fifth successive official Christmas number one.
"Securing one Christmas number one is a huge achievement in itself — to do it five times, in successive years, is unprecedented and frankly incredible.
"The success of Mark, Roxanne and their family is more than just a chart feat too.
"The work they have done to raise profile and funds for food banks generally and the Trussell Trust in particular has been immense over the past five years, especially at a time which continues to be so difficult for so many people in the UK."
On the festive albums chart, Taylor Swift's Midnights returned to number one after a battle with Sir Cliff Richard, whose Christmas With Cliff gave him his highest chart position since 1993.
Who are LadBaby?
LadBaby is the online moniker of graphic designer and YouTuber Mark Hoyle, 35, but the name has come to signify the comedy duo that Hoyle formed with his wife, Roxanne.
The group have millions of subscribers across their social media pages. LadBaby’s video content mainly comprises comedy vlogs inspired by daily parenting experiences.
LadBaby’s viral videos include a vlog that shows Hoyle repurposing a toolbox into a lunch box for his son, and another showing him turning a trampoline into a swimming pool. A spin-off YouTube channel LadBaby & Sons was launched in 2018, in which the couple's children take on a more prominent role.
- Additional reporting from PA
UK’s AI plan
- AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
- £10bn AI growth zone in South Wales to create 5,000 jobs
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- £250m to train new AI models
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
England v West Indies
England squad for the first Test Cook, Stoneman, Westley, Root (captain), Malan, Stokes, Bairstow, Moeen, Roland-Jones, Broad, Anderson, Woakes, Crane
Fixtures
1st Test Aug 17-21, Edgbaston
2nd Test Aug 25-29, Headingley
3rd Test Sep 7-11, Lord's
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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Profile of RentSher
Started: October 2015 in India, November 2016 in UAE
Founders: Harsh Dhand; Vaibhav and Purvashi Doshi
Based: Bangalore, India and Dubai, UAE
Sector: Online rental marketplace
Size: 40 employees
Investment: $2 million
What is the Supreme Petroleum Council?
The Abu Dhabi Supreme Petroleum Council was established in 1988 and is the highest governing body in Abu Dhabi’s oil and gas industry. The council formulates, oversees and executes the emirate’s petroleum-related policies. It also approves the allocation of capital spending across state-owned Adnoc’s upstream, downstream and midstream operations and functions as the company’s board of directors. The SPC’s mandate is also required for auctioning oil and gas concessions in Abu Dhabi and for awarding blocks to international oil companies. The council is chaired by Sheikh Khalifa, the President and Ruler of Abu Dhabi while Sheikh Mohamed bin Zayed, Abu Dhabi’s Crown Prince and Deputy Supreme Commander of the Armed Forces, is the vice chairman.