The sound and image are familiar: Nancy Ajram walking down a sunlit street in a coastal town, waving to neighbours with an effortless smile that has charmed the region for more than two decades.
Her latest single, Warana Eh, doesn’t break new ground, but its breezy mix of Arabic pop and Mediterranean rhythms fits the season well. It’s the kind of summer release we’ve come to expect from Ajram – light, catchy and anchored by a casual phrase that loosely translates to “what do we have to lose?”, used here to suggest a sense of freedom and letting go.
The track is part of Ajram's new album, Nancy 11, and while it doesn’t aim for reinvention, it continues a pattern that has quietly defined her career. Ajram’s catalogue may not be as shape-shifting as that of some of her peers, but it has consistently delivered enough to stay afloat in the region’s musical and cultural backdrop.
Here are eight reasons why she’s remained relevant for so long.
1. She has never disappeared
Consistency breeds success – a motto Ajram has followed throughout her career. Without any definitive peaks or periods in the wilderness, she has remained visible on record, on screen and commercially for over two decades. Even the relative public absences, when she retreated to the studio or stepped back for a time, felt like part of a calculated rhythm. At the same time, it rarely felt like she was overexposed.
2. She knows when to pivot
Given Ajram’s evergreen appeal, it’s easy to forget she first made a splash as a young pop provocateur. Her 2003 breakout Akhasmak Ah was full of lyrical innuendo and came with a suggestive video clip that caused controversy even as it thrilled fans.
To be fair, Ajram wasn’t the only one testing boundaries at the time. Fellow Lebanese singer Haifa Wehbe’s 2006 hit El Wawa, with its sultry visuals, drew censorship and bans from conservative broadcasters, while Ruby’s Leih Beydary Keda, released in 2005, faced similar scrutiny. Ajram, however, showed marketing instinct by adjusting course and opting for safer waters since then.
3. She pioneered the family-friendly star
Ajram’s foray into children’s music was more than a side project. Albums such as Shakhbat Shakhabit (2007) and Super Nancy (2012) gave her permanent place in the lives of Arab families. The music was technically not a far cry from her pop formula. While it was simple and unsophisticated, it still retained those earworm melodies that made it a commercial success.
More importantly, Ajram became the first fully-fledged Arabic pop star to take the children’s market seriously, releasing albums and performing child-friendly shows. Others such as Tamer Hosny and Kadim Al Sahir only released sporadic singles.
It was a move that led her to become a judge on the inaugural season of The Voice Kids: Ahla Sawt in 2016, an Arabic version of the talent quest, and performing a children-themed concert at Dubai’s Modhesh World in 2015.
“I love performing for children and, you know, it’s not just a fun thing to do, it is very important for me both as a person and artist,” she told The National ahead of that show. “For me, I think it’s the purest kind of love when a child loves you. That’s because they have no barriers, they say what they feel and they are very brave.”
4. She owns formats and genres
Ajram's cross-generational appeal is finely curated. As a television judge on Arab Idol, she presented herself as aspirational and slightly distant. On The Voice Kids: Ahla Sawt, she adopted a warmer, more maternal presence resonating with younger contestants and their families.
This subtle shape-shifting is also heard in her musical choices. Classy ballads such as Akhasmak Ah (2003) and Ehsas Jdeed (2008) appeal to adult listeners, while fizzy pop works such as Ah W Noss (2004) and Maakoul El Gharam (2017) are geared towards younger audiences. This is all done without biting the latest music trends or compromising her evergreen persona.
The result is fanbase spanning multiple generations. Some fans began as children listening to the 2012 hit Ya Banat (from the album Super Nancy), which surpassed 100 million YouTube views, and continued as adults singing along to later releases such as the latest single Warana Eh.
By all measures, this represents a masterclass in audience development and brand longevity within the Arabic pop landscape.
5. She does things on ‘Nancy time’
Ajram’s catalogue has rarely chased trends. There are no viral campaigns, no TikTok dances, no hashtags attached to her releases. Even Nancy 11 arrived with minimal fanfare – just the occasional teaser announcing a new single.
While the Arabic pop industry increasingly measures success in streams and virality, Ajram works according to her own tried-and-tested timeline. Her albums are uniform, for better or worse, with few tracks standing out beyond the selected singles. Even the occasional experiment, such as the 2022 dance-pop track Sah Sah with Marshmello, stayed within her register. The blazing synths didn’t override her steady, melodic tone.
This measured pace isn’t designed to beat the algorithm. With Ajram, you get what you expect.
6. She keeps her feelings in check
An interesting aspect of Ajram’s work is the emotional restraint throughout her lyrics. Unlike some of her peers, she rarely sounds desperate to confess or exorcise pain. The songs are romantic but never raw, heartfelt but never truly melancholic. In a pop music scene where emotional visibility is often equated with authenticity – consider Elissa and Carole Samaha – Ajram's restraint is a notable contrast.
Whether it’s an artistic or commercial decision, or simply a reflection of her peppy persona, Ajram’s music has remained a consistent and familiar reference point for fans.
7. She is vibe, not a brand
What defines Ajram's sound and career is not sonic innovation but emotional consistency. Like Amr Diab, she builds a world of feeling rather than genre exploration. But their methods differ. Where Diab raised production standards for recording and what it means to be a mega pop star, with all its ego and controversies, Ajram's influence has been rooted in something more domestic across the decades.
Her brand is built on warmth, familiarity and low-stakes intimacy. You can hear her in the car, at home, at a wedding or during a Ramadan television campaign, and she never feels out of place. That ubiquity isn't just popularity, it’s the kind of trust that virality can’t buy.
8. She holds her ground
Ajram’s role in Arabic pop isn’t measured by her influence. Few younger Arab artists name her as a direct influence – a reflection, perhaps, of changing tastes and a more fragmented industry.
But her relevance comes from consistency rather than pioneering a new path forward. Her voice, image and tone remain steady in a scene shaped by churn and generational shift. Instead of reinventing or launching into era-like cycles, she simply remains on point. And for her generation of fans, they wouldn’t want it any other way.
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In numbers: China in Dubai
The number of Chinese people living in Dubai: An estimated 200,000
Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
The five new places of worship
Church of South Indian Parish
St Andrew's Church Mussaffah branch
St Andrew's Church Al Ain branch
St John's Baptist Church, Ruwais
Church of the Virgin Mary and St Paul the Apostle, Ruwais
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The specs
Engine: 2.0-litre 4-cyl turbo
Power: 201hp at 5,200rpm
Torque: 320Nm at 1,750-4,000rpm
Transmission: 6-speed auto
Fuel consumption: 8.7L/100km
Price: Dh133,900
On sale: now
UK’s AI plan
- AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
- £10bn AI growth zone in South Wales to create 5,000 jobs
- £100m of government support for startups building AI hardware products
- £250m to train new AI models
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
INFO
What: DP World Tour Championship
When: November 21-24
Where: Jumeirah Golf Estates, Dubai
Tickets: www.ticketmaster.ae.
Silent Hill f
Publisher: Konami
Platforms: PlayStation 5, Xbox Series X/S, PC
Rating: 4.5/5
$1,000 award for 1,000 days on madrasa portal
Daily cash awards of $1,000 dollars will sweeten the Madrasa e-learning project by tempting more pupils to an education portal to deepen their understanding of math and sciences.
School children are required to watch an educational video each day and answer a question related to it. They then enter into a raffle draw for the $1,000 prize.
“We are targeting everyone who wants to learn. This will be $1,000 for 1,000 days so there will be a winner every day for 1,000 days,” said Sara Al Nuaimi, project manager of the Madrasa e-learning platform that was launched on Tuesday by the Vice President and Ruler of Dubai, to reach Arab pupils from kindergarten to grade 12 with educational videos.
“The objective of the Madrasa is to become the number one reference for all Arab students in the world. The 5,000 videos we have online is just the beginning, we have big ambitions. Today in the Arab world there are 50 million students. We want to reach everyone who is willing to learn.”
Last-16
France 4
Griezmann (13' pen), Pavard (57'), Mbappe (64', 68')
Argentina 3
Di Maria (41'), Mercado (48'), Aguero (90 3')
LIVING IN...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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Get Out
Director: Jordan Peele
Stars: Daniel Kaluuya, Allison Williams, Catherine Keener, Bradley Whitford
Four stars
The struggle is on for active managers
David Einhorn closed out 2018 with his biggest annual loss ever for the 22-year-old Greenlight Capital.
The firm’s main hedge fund fell 9 per cent in December, extending this year’s decline to 34 percent, according to an investor update viewed by Bloomberg.
Greenlight posted some of the industry’s best returns in its early years, but has stumbled since losing more than 20 per cent in 2015.
Other value-investing managers have also struggled, as a decade of historically low interest rates and the rise of passive investing and quant trading pushed growth stocks past their inexpensive brethren. Three Bays Capital and SPO Partners & Co., which sought to make wagers on undervalued stocks, closed in 2018. Mr Einhorn has repeatedly expressed his frustration with the poor performance this year, while remaining steadfast in his commitment to value investing.
Greenlight, which posted gains only in May and October, underperformed both the broader market and its peers in 2018. The S&P 500 Index dropped 4.4 per cent, including dividends, while the HFRX Global Hedge Fund Index, an early indicator of industry performance, fell 7 per cent through December. 28.
At the start of the year, Greenlight managed $6.3 billion in assets, according to a regulatory filing. By May, the firm was down to $5.5bn.
PROFILE OF HALAN
Started: November 2017
Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga
Based: Cairo, Egypt
Sector: transport and logistics
Size: 150 employees
Investment: approximately $8 million
Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar
UAE currency: the story behind the money in your pockets
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Avengers: Endgame
Directors: Anthony Russo, Joe Russo
Starring: Robert Downey Jr, Chris Evans, Scarlett Johansson, Chris Hemsworth, Josh Brolin
4/5 stars
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
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Company profile
Company name: Suraasa
Started: 2018
Founders: Rishabh Khanna, Ankit Khanna and Sahil Makker
Based: India, UAE and the UK
Industry: EdTech
Initial investment: More than $200,000 in seed funding
EPL's youngest
- Ethan Nwaneri (Arsenal)
15 years, 181 days old
- Max Dowman (Arsenal)
15 years, 235 days old
- Jeremy Monga (Leicester)
15 years, 271 days old
- Harvey Elliott (Fulham)
16 years, 30 days old
- Matthew Briggs (Fulham)
16 years, 68 days old
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
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Simran
Director Hansal Mehta
Stars: Kangana Ranaut, Soham Shah, Esha Tiwari Pandey
Three stars
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Dhadak 2
Director: Shazia Iqbal
Starring: Siddhant Chaturvedi, Triptii Dimri
Rating: 1/5
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The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
The specs: 2017 Dodge Viper SRT
Price, base / as tested Dh460,000
Engine 8.4L V10
Transmission Six-speed manual
Power 645hp @ 6,200rpm
Torque 813Nm @ 5,000rpm
Fuel economy, combined 16.8L / 100km
SPEC%20SHEET
%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20Apple%20M2%2C%208-core%20CPU%2C%20up%20to%2010-core%20CPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2013.6-inch%20Liquid%20Retina%2C%202560%20x%201664%2C%20224ppi%2C%20500%20nits%2C%20True%20Tone%2C%20wide%20colour%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%208%2F16%2F24GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStorage%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201%2F2TB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20Thunderbolt%203%20(2)%2C%203.5mm%20audio%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%20Wi-Fi%206%2C%20Bluetooth%205.0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%2052.6Wh%20lithium-polymer%2C%20up%20to%2018%20hours%2C%20MagSafe%20charging%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECamera%3A%3C%2Fstrong%3E%201080p%20FaceTime%20HD%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20Support%20for%20Apple%20ProRes%2C%20HDR%20with%20Dolby%20Vision%2C%20HDR10%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%204-speaker%20system%2C%20wide%20stereo%2C%20support%20for%20Dolby%20Atmos%2C%20Spatial%20Audio%20and%20dynamic%20head%20tracking%20(with%20AirPods)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Silver%2C%20space%20grey%2C%20starlight%2C%20midnight%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20MacBook%20Air%2C%2030W%20or%2035W%20dual-port%20power%20adapter%2C%20USB-C-to-MagSafe%20cable%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh4%2C999%3C%2Fp%3E%0A
