A non-transparent work culture can hinder employee productivity and morale. Getty Images
A non-transparent work culture can hinder employee productivity and morale. Getty Images
A non-transparent work culture can hinder employee productivity and morale. Getty Images
A non-transparent work culture can hinder employee productivity and morale. Getty Images

Five effective communication goals for a thriving office culture


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From encouraging active listening to building cross-functional teams, communication leaders in organisations can help to build a thriving and productive office culture.

If you are a goal-oriented individual, chances are you have spent the first week of January setting your personal goals for the year.

This time is also perfect for setting professional goals, especially for communication leaders in an organisation.

The new year presents an opportunity to cultivate a thriving office culture where information flows freely, employees are highly engaged and productivity is high.

Some questions I often get asked are: “Where should we begin” and “what should we prioritise?”

Here are my five tips for effective communication goals that can transform office culture.

1. Champion an active listening culture

One of the complaints that I often hear from employees when working on communication strategies is that they don’t feel heard.

The first step to enhance a team’s productivity is to ensure that they are heard. This means discussing and understanding their proposed solutions, concerns and complaints.

This can be implemented by training heads of departments on how to actively listen and garner employee feedback.

Different office channels can be set up to ensure feedback is received such as an online suggestions submission link or regular meetings between section heads and employees.

2. Promote information transparency

From my experience, one of the things that hinder employee productivity and morale is a non-transparent work culture where information is not shared and employees are not kept in the loop about the organisation’s strategy and goals.

This is why communication leaders should ensure that information regarding the company’s plans and the challenges it faces are properly communicated.

This can take place in the form of town halls, question-and-answer sessions with the leadership, surveys, pulse checks and anonymous electronic forums.

3. Recognise employees’ efforts

When I was a child, one of the things that excited me about school was receiving a star sticker from my teacher for a job well done.

Things aren’t very different for adults. Employee recognition boosts morale and encourages work productivity.

For one of my clients, we implemented two strategies. One was where the head of a department has a monthly lunch with employees and shares what they appreciate the most about each team member’s work that month.

Another was at a companywide level where the chief executive recognised outstanding work by different workers.

In addition to the plaque that was handed, employees were given two plane tickets to a holiday destination.

4. Prioritise emotional well-being

Many employees commonly experience burnout and stress even when working in organisations they love.

Various studies have revealed how stress and emotional burnout negatively affect productivity.

Incorporate well-being strategies where employees’ psychology is prioritised.

This can be implemented through weekly circulars on well-being awareness where tips are shared on how to manage stress, scheduling periodical mental well-being sessions with trained professionals, encouraging employees to take holidays and creating a supportive and safe environment for people to discuss what is bothering them.

A different perspective is sometimes just what organisations need to help inspire new ideas
Manar Al Hinai,
writer and communications adviser

5. Encourage inter-department collaboration

Some of my best ideas were inspired when I did something outside my comfort zone or spoke to those from different backgrounds.

A different perspective is sometimes just what organisations need to help inspire new ideas.

Encourage cross-functional teams to lead different projects.

By incorporating these five goals, communication leaders can help build an office culture where employees are valued, information flows freely and productivity is high.

Manar Al Hinai is an award-winning Emirati writer and communications adviser based in Abu Dhabi

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“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

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Age: 30

Position: Senior lab superintendent at Emirates Global Aluminium

Education: Bachelor of science in chemical engineering, post graduate degree in light metal reduction technology

Favourite part of job: The challenge, because it is challenging

Favourite quote: “Be the change you wish to see in the world,” Gandi

The biog:

Favourite book: The Leader Who Had No Title by Robin Sharma

Pet Peeve: Racism 

Proudest moment: Graduating from Sorbonne 

What puts her off: Dishonesty in all its forms

Happiest period in her life: The beginning of her 30s

Favourite movie: "I have two. The Pursuit of Happiness and Homeless to Harvard"

Role model: Everyone. A child can be my role model 

Slogan: The queen of peace, love and positive energy

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The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home

Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless

Asayel camels - sleek, short-haired hound-like racers

Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s

Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival

Infiniti QX80 specs

Engine: twin-turbocharged 3.5-liter V6

Power: 450hp

Torque: 700Nm

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Rating: 4/5

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Company name: Suraasa

Started: 2018

Founders: Rishabh Khanna, Ankit Khanna and Sahil Makker

Based: India, UAE and the UK

Industry: EdTech

Initial investment: More than $200,000 in seed funding

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Sector: Sustainability
Total funding: Self funded
Number of employees: 4
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%3Cp%3E%3Cstrong%3ECompany%3A%20%3C%2Fstrong%3EGrowdash%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJuly%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3ESean%20Trevaskis%20and%20Enver%20Sorkun%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%20%3C%2Fstrong%3ERestaurant%20technology%0D%3Cbr%3E%3Cstrong%3EFunding%20so%20far%3A%3C%2Fstrong%3E%20%24750%2C000%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Plus%20VC%2C%20Judah%20VC%2C%20TPN%20Investments%20and%20angel%20investors%2C%20including%20former%20Talabat%20chief%20executive%20Abdulhamid%20Alomar%2C%20and%20entrepreneur%20Zeid%20Husban%3C%2Fp%3E%0A
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Her samples were placed in a machine on board the International Space Station. called a miniPCR thermal cycler, which can copy DNA multiple times.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

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Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

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Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

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Company: Verity

Date started: May 2021

Founders: Kamal Al-Samarrai, Dina Shoman and Omar Al Sharif

Based: Dubai

Sector: FinTech

Size: four team members

Stage: Intially bootstrapped but recently closed its first pre-seed round of $800,000

Investors: Wamda, VentureSouq, Beyond Capital and regional angel investors

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Engine: 8.0-litre, quad-turbo 16-cylinder

Transmission: 7-speed auto

0-100kmh 2.3 seconds

0-200kmh 5.5 seconds

0-300kmh 11.6 seconds

Power: 1500hp

Torque: 1600Nm

Price: Dh13,400,000

On sale: now

The biog

From: Upper Egypt

Age: 78

Family: a daughter in Egypt; a son in Dubai and his wife, Nabila

Favourite Abu Dhabi activity: walking near to Emirates Palace

Favourite building in Abu Dhabi: Emirates Palace

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The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

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  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
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Company%20profile
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Updated: March 06, 2024, 12:16 PM