How Dubai-based ARDH Collective is turning sand and date seeds into construction material


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Desert sand and date seeds: that is the stuff that buildings in the UAE could soon be made of.

And it is not far off in the future. Dubai-based start-up ARDH Collective is already transforming these unused resources into construction materials amid a push by developers in the UAE to reduce their environmental impact and create more eco-friendly living spaces.

This shift has led to an increase in companies offering environmentally-friendly building materials, which are becoming increasingly accessible and affordable.

ARDH Collective, which has been in production since 2021, offers signature products such as DuneCrete, a low-carbon concrete alternative made from desert sand, and DateForm, a solid surface material made from discarded date seeds.

DateForm, a solid surface material made from discarded date seeds. Photo: ARDH Collective
DateForm, a solid surface material made from discarded date seeds. Photo: ARDH Collective

They originated from separate university projects inspired by the UN’s Sustainable Development Goals, says Alhaan Ahmed, the company’s co-founder and chief executive. Mr Ahmed studied at Imperial College London, the Royal College of Art and the Dubai Institute of Design and Innovation.

He co-founded the company with his sister Alyina Ahmed, who is its chief operating officer, and Maximo Tettamanzi, its architectural director.

“[When researching for DateForm], we were tasked with looking at how we can consume and produce within the UAE and Dubai specifically more sustainably,” Mr Ahmed says.

“We had to figure out what was produced and consumed over large scale to find that opportunity … We found that date farming was quite big, and that some of the largest date farms in the world are over here.”

The UAE is the seventh biggest date producing country in the world, with 6 per cent of the world's total date production, according to the UN Food and Agriculture Organisation.

Date palm accounts for 15 per cent of the total area of crop cultivation in the UAE, with Al Ain and Liwa – both in Abu Dhabi – accounting for the biggest portion of national date production.

The massive size and scale of the industry led ARDH Collective's founders to further investigate the process and they found that one of the largest by-products was date seeds. Although date seeds are small, they are produced in large quantities daily, with small farms or factories generating between two to five tonnes of seeds, Mr Ahmed says.

The typical process involves harvesting dates from trees and using machinery to extract the fruit from the seeds. The seeds were considered waste and were mostly discarded and sent to landfills.

“We did a variety of different testing and lots of research and development, and initially we [thought] we could use this to replace single-use plastic, and actually created a material that worked,” Mr Ahmed says.

“[However], we found that not many people would be willing [to pay] that slight premium for something sustainable at that time (2019-2020), so we shifted and said: Why don't we look at architecture, interiors in the construction industry?”

ARDH Collective’s other product, DuneCrete, offers an alternative to traditional concrete, which has a large environmental cost. The concrete mix is “just as strong” as traditional concrete and the company has managed to use 50 per cent less cement, Mr Ahmed says.

“We have a material that is about 50 per cent less in terms of its embodied carbon when you compare it to traditional concrete.”

DuneCrete, a low-carbon concrete alternative made from desert sand. Photo: ARDH Collective
DuneCrete, a low-carbon concrete alternative made from desert sand. Photo: ARDH Collective

Another key component of concrete is sand, and ARDH Collective uses local desert sand instead of riverbed sand imported from other countries.

“There’s sand everywhere in the Middle East, but it’s quite funny because we are importing sand from East Asia and other parts of the world where the sand is extracted, mined and harvested from beaches and rivers,” Mr Ahmed says. “We have desert sand at our doorstep over here.”

Up to 50 billion tonnes of sand and gravel are used each year across industries, including for concrete, road asphalt, glass production, oil and gas extraction, and land reclamation projects, making it the second most used resource worldwide, after water, the United Nations Environment Programme said in a 2022 report. The amount of sand and gravel used is enough to build a wall 27 metre wide and 27 metres high around the planet.

Extracting sand from rivers and coastal ecosystems can cause erosion, damage water supplies, harm biodiversity, and reduce protection against storms. This threatens livelihoods by affecting water, food, fisheries and tourism, the UN body said.

“To achieve sustainable development, we need to drastically change the way we produce, build and consume products, infrastructures and services,” it urged.

ARDH Collective's revenue is currently in “millions of dirhams”, Mr Ahmed says. The company aims to scale that to “tens of millions” by expanding sustainable production, increasing additive manufacturing capacity and growing its presence in the Mena region.

In addition to providing materials to small-scale developers in the UAE, the company also offers personalised products for a variety of clients. ARDH Collective made eco-friendly pins for the UAE's Year of Sustainability initiative last year, as well as a signature incense holder for fragrance brand Appellation.

ARDH Collective partnered with Samsung and Frame to produce a phone case made from recycled date seeds, which was featured in Samsung's exclusive Drip collection.

Some of the start-up's customers like the company’s materials but have different requirements. In these instances, it works closely with them to understand their needs, helping with the design process and handling the production and manufacturing of custom products, Mr Ahmed says.

Some clients also provide detailed specifications for the products or simply ask for the raw materials to be used in their own manufacturing facilities, he adds.

The company received two early grants of $3,000 and $4,000 during university competitions, which funded the initial R&D for DuneCrete and DateForm. “For now, we're doing well enough to continue funding ourselves, and it gives us the ability to really be lean and agile in our operations,” Mr Ahmed says.

Looking forwards, ARDH Collective is keen on partnering with potential investors and clients who are focused on the long-term.

COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4

“There's environmental sustainability, but there's also social sustainability. How do we create something that people will want to appreciate for a long time? How do we build relationships that are long term? And then finally, how do we create economic sustainability?” he says. “So, we look for individuals who have a similar way of thinking.”

The global market for sustainable construction materials was worth $381.24 billion in 2023. It is projected to grow to $429.77 billion this year and reach about $1.26 trillion by 2033, according to Precedence Research.

ARDH Collective receives many inquiries from firms interested in building eco-friendly properties and achieving LEED (Leadership in Energy and Environmental Design) certification, Mr Ahmed says.

In the UAE, the Green Building and Sustainable Building standards were approved in 2010, and the application of these standards started in government buildings in early 2011. The move is expected to save Dh10 billion by 2030 and reduce around 30 per cent of carbon emissions.

“There are a lot of developers who are looking to differentiate themselves from everyone else. Everyone's developing wonderful, luxurious [and] convenient properties with lots of amenities, but now there's also lots of government initiatives and schemes that are promoting green buildings,” Mr Ahmed says.

Q&A with Alhaan Ahmed, co-founder and chief executive of ARDH Collective

What successful start-up do you wish you had started?

I think I'm doing that currently. There are a lot of start-ups and people in this space that I've followed quite closely, and I look up to, but I think sustainability in construction has been missing. Something that we want to do at our collective as we grow is give a platform to other innovators in university or in early stages and help them industrialise and commercialise their solutions with our clientele, industrial knowledge, and facilities and processes.

What new skills have you learnt in the process of launching your start-up?

Negotiating. If you focus solely on your own interests without considering the other party’s needs, you might not build lasting relationships or secure repeat business. Conversely, if you only prioritise the other party’s interests and neglect your own, your business might not be sustainable in the long run.

Storytelling is another important skill. This involves getting people to believe in your vision and getting them to also champion what you're doing.

If you could start all over again, what would you do differently?

I would try out more ideas quickly instead of taking a slower, more deliberate approach. Over the past few years, we have tried different strategies and made adjustments as we went along.

Who is your role model?

My role models would be my parents and the leaders of the UAE because they really built something that I enjoy, admire, and I also feel supported by.

Where do you see yourself 10 years from now?

I still see myself in sustainable building materials, hopefully in a place where we have 10 wings of different products and materials combined.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

A State of Passion

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Rating: 4/5

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Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


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UAE currency: the story behind the money in your pockets
RedCrow Intelligence Company Profile

Started: 2016

Founders: Hussein Nasser Eddin, Laila Akel, Tayeb Akel 

Based: Ramallah, Palestine

Sector: Technology, Security

# of staff: 13

Investment: $745,000

Investors: Palestine’s Ibtikar Fund, Abu Dhabi’s Gothams and angel investors

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

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Abu Dhabi GP weekend schedule

Friday

First practice, 1pm 
Second practice, 5pm

Saturday

Final practice, 2pm
Qualifying, 5pm

Sunday

Etihad Airways Abu Dhabi Grand Prix (55 laps), 5.10pm

GOLF’S RAHMBO

- 5 wins in 22 months as pro
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- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

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COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Updated: September 17, 2024, 6:16 AM