Abu Dhabi-based International Media Investments has appointed Ahmed Embaby as its new chief people officer, boosting the group's talent strategies and organisational effectiveness.
Mr Embaby brings more than three decades of experience across global companies including Pfizer, PepsiCo and Oracle, in multicultural environments spanning the Middle East, South Africa and Turkey.
In those roles, he designed and implemented leadership assessment processes, restructured executive roles and spearheaded human capital integrations during major acquisitions – boosting operational efficiency and elevating employee experiences.
At IMI, Mr Embaby will oversee the human capital strategy across its portfolio of media brands, including Sky News Arabia, The National, Al Ain News and CNN Business Arabic.
IMI is a privately owned, global media group headquartered in Abu Dhabi, with operations across 19 countries. Through RedBird IMI, its joint venture with RedBird Capital Partners, IMI invests in leading media, sports and entertainment brands globally.
“Ahmed’s appointment highlights our commitment to cultivating a high-performing culture by attracting and developing best-in-class talent,” said IMI chief executive Rani Raad.
“He will lead strategic initiatives to enhance talent acquisition, employee engagement and organisational development, ensuring our workforce remains a key driver of our industry leadership.”
Mr Embaby holds a bachelor's degree in management information system from USI University Europe – England, and has completed executive leadership programmes at the University of Michigan's Stephen M Ross School of Business and IESE Business School, as well as certifications in leadership and human development.
“I look forward to collaborating with the group’s talented team to strengthen capabilities, foster operational excellence and create a work environment that encourages innovation, all in line with the group’s vision and ambitious goals for the future,” Mr Embaby said.
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
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