Corporate governance requires a rethinking of trust


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The whispers in business corridors across the globe when it comes to dealing with emerging markets all amount to one question: are they trustworthy?

The recent revelations about Alstom are an example of why these questions are justified. The French power company that has agreed to pay the US department of justice a US$772 million penalty for charges that it bribed government officials in developing markets such as Indonesia and Egypt.

How should governments and businesses deal with such trust issues? They could continue to allow the US department of justice to deal with it. But why a government would want a foreign government intervening in its affairs is not clear. Why a business would want the burden of double regulation is also unclear.

The only other way forward is for local stakeholders to manage their own issues.

There are many facets to this issue, some regarding policy and some regarding business practice. What is important to business owners is learning how to ensure a company is being managed with integrity. To resolve this issue, one needs to understand what trust means, how trust happens and the cultural influence on trust.

A widely held belief is that trusting someone means believing that they will do the right thing. But does such a definition make sense? Usually, the right thing has a different meaning to you than to the person being trusted. This creates problems, as both people in the trust relationship will end up feeling betrayed.

This understanding also implies that people will continue to behave as they always have. If Tarek worked for Ahmed without incident for 15 years, one would not fault Ahmed for trusting Tarek. If, however, Tarek then takes out a mortgage on his house and invests it all in the stock market, only to lose his investment and his house, how will Tarek act now?

So what is a useful definition of trust for a business looking to build a strong corporate governance culture? A good one is that trust is confidence in knowing the future behaviour of the person. Notice that there is no value judgment here. If Ahmed knows that Tarek will steal from him, then that is trust – it is trust that Tarek is ethically weak.

What blindsides businesses in the Middle East is the prevalent shame culture. Guilt-based cultures, such as in the US, hold actions as being wrong without reference to the person. Shame-based cultures, such as Japan, hold that a mistake is an indication of something wrong with the person.

As such, mistakes in shame-based cultures have a great personal cost. This leads to the behaviour that is the exact opposite of optimal – it takes far too long to trust someone for fear of making a mistake, and once trusted, a person is never removed for fear of announcing a mistake. This leads to a number of people who are trusted but are actually untrustworthy.

It seems grim. Misconceptions and cultural issues are challenging. The key is to remove the human element and create a system that you can trust. It is important to differentiate this from just creating more bureaucracy; it is unfortunately far too easy to believe that throwing more people into the mix creates some sort of oversight. All it creates is new layers of bureaucracy that make it easier to betray trust.

What systems are we talking about? We use the same people, but add the right processes, procedures and authorities to improve corporate governance.

It is important to ensure there is a difference between normal operations, in which the chief executive needs to have autonomy – within approved guidelines – and extraordinary decisions. Should the chief executive be able to invest 15 per cent of assets in a single deal without reverting to the board? Probably. Should he be able to invest 15 per cent of assets with contingent liabilities equal to 100 per cent of assets? Probably not.

Nothing stops corrupt behaviour like free information flow. Far too often, secrecy is allowed directly – proclaiming something is confidential – as well as indirectly, through selective invitations to management meetings.

Another issue to consider is enforcing a wide trust relationship. Why only trust the chief executive? Get to know the rest of the executive team. Why is the chairman the only contact with the executives? Other board members should get involved.

It can be frightening to move to systems-based trust. But it is far less frightening than continual betrayals.

Sabah Al Binali is an active investor and entrepreneurial leader, with a track record of financing, building and growing companies in the Mena region. You can read more of his thoughts at al-binali.com

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AT4 Ultimate, as tested

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Power: 420hp

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Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

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The bio

Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.

Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.

Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

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Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Terror attacks in Paris, November 13, 2015

- At 9.16pm, three suicide attackers killed one person outside the Atade de France during a foootball match between France and Germany- At 9.25pm, three attackers opened fire on restaurants and cafes over 20 minutes, killing 39 people- Shortly after 9.40pm, three other attackers launched a three-hour raid on the Bataclan, in which 1,500 people had gathered to watch a rock concert. In total, 90 people were killed- Salah Abdeslam, the only survivor of the terrorists, did not directly participate in the attacks, thought to be due to a technical glitch in his suicide vest- He fled to Belgium and was involved in attacks on Brussels in March 2016. He is serving a life sentence in France

The chef's advice

Troy Payne, head chef at Abu Dhabi’s newest healthy eatery Sanderson’s in Al Seef Resort & Spa, says singles need to change their mindset about how they approach the supermarket.

“They feel like they can’t buy one cucumber,” he says. “But I can walk into a shop – I feed two people at home – and I’ll walk into a shop and I buy one cucumber, I’ll buy one onion.”

Mr Payne asks for the sticker to be placed directly on each item, rather than face the temptation of filling one of the two-kilogram capacity plastic bags on offer.

The chef also advises singletons not get too hung up on “organic”, particularly high-priced varieties that have been flown in from far-flung locales. Local produce is often grown sustainably, and far cheaper, he says.

if you go

The flights 

Etihad and Emirates fly direct to Kolkata from Dh1,504 and Dh1,450 return including taxes, respectively. The flight takes four hours 30 minutes outbound and 5 hours 30 minute returning. 

The trains

Numerous trains link Kolkata and Murshidabad but the daily early morning Hazarduari Express (3’ 52”) is the fastest and most convenient; this service also stops in Plassey. The return train departs Murshidabad late afternoon. Though just about feasible as a day trip, staying overnight is recommended.

The hotels

Mursidabad’s hotels are less than modest but Berhampore, 11km south, offers more accommodation and facilities (and the Hazarduari Express also pauses here). Try Hotel The Fame, with an array of rooms from doubles at Rs1,596/Dh90 to a ‘grand presidential suite’ at Rs7,854/Dh443.

Rankings

ATP: 1. Novak Djokovic (SRB) 10,955 pts; 2. Rafael Nadal (ESP) 8,320; 3. Alexander Zverev (GER) 6,475 ( 1); 5. Juan Martin Del Potro (ARG) 5,060 ( 1); 6. Kevin Anderson (RSA) 4,845 ( 1); 6. Roger Federer (SUI) 4,600 (-3); 7. Kei Nishikori (JPN) 4,110 ( 2); 8. Dominic Thiem (AUT) 3,960; 9. John Isner (USA) 3,155 ( 1); 10. Marin Cilic (CRO) 3,140 (-3)

WTA: 1. Naomi Osaka (JPN) 7,030 pts ( 3); 2. Petra Kvitova (CZE) 6,290 ( 4); 3. Simona Halep (ROM) 5,582 (-2); 4. Sloane Stephens (USA) 5,307 ( 1); 5. Karolina Pliskova (CZE) 5,100 ( 3); 6. Angelique Kerber (GER) 4,965 (-4); 7. Elina Svitolina (UKR) 4,940; 8. Kiki Bertens (NED) 4,430 ( 1); 9. Caroline Wozniacki (DEN) 3,566 (-6); 10. Aryna Sabalenka (BLR) 3,485 ( 1)

How to help

Send “thenational” to the following numbers or call the hotline on: 0502955999
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