It used to be that airlines would tout expanded flight routes or the adoption of a new high-end menu in a first class cabin.
But, these days, major carriers such as Emirates Airline and Etihad Airways are increasingly promoting something else within their aircraft: high-tech gadgetry.
In June, Etihad announced its partnership with a company named Taleris to launch a new technology capable of predicting potential maintenance faults along with recommendations for fixes.
This so-called prognostics technology, which is also set for use on Etihad’s fleet of Airbus and Boeing aircraft, is said to be a first for the commercial airline industry. It works by continuously analysing data from multiple sensors on the plane before warning of imminent problems.
Numerous aircraft parts are prone to minor flaws or fatigue cracking over time and technological ways to address these issues are at the forefront of aircraft development.
Emirates says such new technologies will make its fleet of planes significantly more efficient – and cost-effective from an operational perspective. In addition, planes utilising these systems may well be safer.
Advances in building techniques are also helping carriers to cut costs.
Lightweight materials in the Airbus A350-XWBs that Emirates has ordered, for example, will help the airline's new planes consume 25 per cent less fuel than equivalent planes out there today.
The composite materials include titanium and advanced aluminium alloys, and they will also reduce the amount of carbon dioxide (C02) emissions and noise pollution compared with older aircraft, Emirates says.
"As far as technologies go, aircraft manufacturers such as Airbus and Boeing – the two big ones – are reducing the fuel consumption, lowering operating costs and reducing noise levels, C02 and nitrous oxide emissions," says Olawale Harrison, an industry analyst at IBISWorld, a market research firm.
Today’s newest aircraft also feature more sensors and automated flight controls, which allow a plane to save a little more on fuel than if it relied solely on pilots to make all adjustments manually.
Some of the latest models also include newly designed wing tips, which have been carefully carved to shed fuel consumption by about 1 per cent.
“And that 1 per cent reduction in fuel use is pretty significant for airlines considering purchasing new [aircraft],” says Mr Harrison.
“New cars come out every one to two years, but airplanes are every four to eight years – and every time they come out with these little reductions it’s a pretty big deal.
”Globally, the commercial aircraft manufacturing industry now generates more than US$270 billion from the sale of civil aircraft, including aerospace engines, auxiliary equipment and parts but not military aircraft.
Revenues are expected to increase an average of 4. 7 per cent over each of the next five years, to $339. 6bn in 2018, according to a market research report released in August by IBISWorld.
Part of the industry’s growth can be attributed to a growth in flight frequencies across international routes, which has created “substantial growth in demand from airlines in India, the United Arab Emirates and China,” IBISWorld’s report says.
Such fast-growing countries as well as other emerging economies have spurred cross-border trade, which in turn has meant that growing airlines from these regions require new fleets of aircraft for added services over passenger and freight routes.
But carriers are also spending additional money while bringing other technological offerings into their aircraft to attract device-dependent but discerning passengers.
“The industry has been very intense, so each airline is trying to gain an advantage by offering many services, such as on-board Wi-Fi, touchscreen computers and television in front of you – and that’s just another selling point for the airlines,” says Mr Harrison.
As of September 1, Hawaiian Airlines said it was the only carrier based in the United States to offer Apple's iPad mini on all of its wide-body Boeing 767-300 aircraft as a replacement device for portable entertainment systems.
While that might seem like a highly specific scenario, and rare for a passenger to access, Hawaiian Airlines says it is deploying 1,500 of the tablet computers – pre-loaded with more than 100 hours of films, TV shows and games – across 14 routes between the US, the South Pacific and Asia.
Even British Airways, which ranked among the worst airlines in the world when it came to leg-room in a survey last year, is paying close attention to its in-flight entertainment systems.
Part of the company’s website allows passengers to check-in, while another lets them plug in their departure and arrival details to determine exactly what movies they will be able to watch on back-seat screens.
(Flights from Abu Dhabi to London this month were set to show the Arabic comedy 365 Yom Saada and the new Superman film Man of Steel, among other titles, in case you were curious.)
Yet airline analysts say these are still the early days of consumer electronics and innovative technologies being more closely integrated within aircraft.
As component costs have fallen, along with gadgets such as smartphones, tablets and other touchscreen entertainment systems, these elements have been wrapped into in a wider fleet of planes from aircraft makers.
“Technology is definitely getting cheaper and a lot more profitable [for airlines] than it used to be back in the day,” says Mr Harrison.
Some carriers have rolled out air-to-ground in-flight Wi-Fi and even though connectivity woes continue to frustrate many consumers, there is now also satellite-based internet service as well in some planes.
In the future, some industry experts anticipate airlines buying fleets of planes that include some of today’s newest features found on consumer electronic devices.
That might mean the ability to switch in-flight movies by using the wave of a hand or another gesture control, or perhaps even eye-based movements.
“Those [technologies] are not widespread, if rolled out at all, but will be coming,” says Russell Lemieux, the executive director for the Airline Passenger Experience Association, which represents a network of airlines and industry suppliers.
“The travel experience today, compared to just 10 years ago, has been upgraded substantially with respect to your ability to connect to the internet and not only see movies on the plane but also in high definition, on larger screens and with greater variety,” adds Mr Lemieux.
“It’s pretty incredible what’s going on in that tube at 30,000 feet.”
business@thenational.ae
A State of Passion
Directors: Carol Mansour and Muna Khalidi
Stars: Dr Ghassan Abu-Sittah
Rating: 4/5
Killing of Qassem Suleimani
Banned items
Dubai Police has also issued a list of banned items at the ground on Sunday. These include:
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Political flags or banners
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Bikes, skateboards or scooters
Dengue%20fever%20symptoms
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Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
Naga
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Dr Afridi's warning signs of digital addiction
Spending an excessive amount of time on the phone.
Neglecting personal, social, or academic responsibilities.
Losing interest in other activities or hobbies that were once enjoyed.
Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.
Experiencing sleep disturbances or changes in sleep patterns.
What are the guidelines?
Under 18 months: Avoid screen time altogether, except for video chatting with family.
Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.
Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.
Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.
Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.
Source: American Paediatric Association
Heavily-sugared soft drinks slip through the tax net
Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.
Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.
A 680ml can of Arizona Iced Tea costs just Dh6.
Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.
Zayed Sustainability Prize
Student Of The Year 2
Director: Punit Malhotra
Stars: Tiger Shroff, Tara Sutaria, Ananya Pandey, Aditya Seal
1.5 stars
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Profile
Company name: Jaib
Started: January 2018
Co-founders: Fouad Jeryes and Sinan Taifour
Based: Jordan
Sector: FinTech
Total transactions: over $800,000 since January, 2018
Investors in Jaib's mother company Alpha Apps: Aramex and 500 Startups
Five healthy carbs and how to eat them
Brown rice: consume an amount that fits in the palm of your hand
Non-starchy vegetables, such as broccoli: consume raw or at low temperatures, and don’t reheat
Oatmeal: look out for pure whole oat grains or kernels, which are locally grown and packaged; avoid those that have travelled from afar
Fruit: a medium bowl a day and no more, and never fruit juices
Lentils and lentil pasta: soak these well and cook them at a low temperature; refrain from eating highly processed pasta variants
Courtesy Roma Megchiani, functional nutritionist at Dubai’s 77 Veggie Boutique
The specs
Engine: 6.2-litre V8
Power: 502hp at 7,600rpm
Torque: 637Nm at 5,150rpm
Transmission: 8-speed dual-clutch auto
Price: from Dh317,671
On sale: now
UAE SQUAD
Ahmed Raza (Captain), Rohan Mustafa, Jonathan Figy, CP Rizwan, Junaid Siddique, Mohammad Usman, Basil Hameed, Zawar Farid, Vriitya Aravind (WK), Waheed Ahmed, Karthik Meiyappan, Zahoor Khan, Darius D'Silva, Chirag Suri
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
What is 'Soft Power'?
Soft power was first mentioned in 1990 by former US Defence Secretary Joseph Nye.
He believed that there were alternative ways of cultivating support from other countries, instead of achieving goals using military strength.
Soft power is, at its root, the ability to convince other states to do what you want without force.
This is traditionally achieved by proving that you share morals and values.