Chief executive Sebastian Stefan says LoadMe plans to expand to four more countries this year Chris Whiteoak / The National
Chief executive Sebastian Stefan says LoadMe plans to expand to four more countries this year Chris Whiteoak / The National
Chief executive Sebastian Stefan says LoadMe plans to expand to four more countries this year Chris Whiteoak / The National
Chief executive Sebastian Stefan says LoadMe plans to expand to four more countries this year Chris Whiteoak / The National

Generation Start-up: Lorry rental platform aims to transform into logistics 'super app'


Mary Sophia
  • English
  • Arabic

COMPANY PROFILE

Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar

Based: Dubai, UAE

Founded: 2014

Number of employees: 36

Sector: Logistics

Raised: $2.5 million

Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE

One of the biggest challenges that Sebastian Stefan faced after setting up his logistics company, LoadMe, was resistance to the adoption of technology by potential users.

Mr Stefan first came up with the concept of a marketplace connecting freight carriers to companies looking to have their goods transported in 2014 and the business was fully operational by 2016.

However, LoadMe's success depended also on the willingness of lorry and pickup drivers to use the platform – a feat he initially found difficult to achieve.

"Adoption is a problem in our industry," the LoadMe chief executive told The National.

At the time the company began, many lorry and pickup drivers still used old Nokia phones with no internet or GPS. His first task was to attract them to the platform, which promised to connect them to companies that wanted freight transported across borders.

We positioned ourselves as a digital broker for land transport

Soon he and his team moved to integrate them to the platform. It helped that smartphone penetration picked up significantly around this time.

“Things evolved [as] users, drivers and logistic professionals started to have data plans. Soon, we attracted the largest companies in the region as customers,” says Mr Stefan.

Today, LoadMe’s online marketplace has about 18,000 lorries and 6,000 companies actively using the platform, resulting in thousands of transactions each month.

Digitising freight transport is a lucrative business and the platform is not the only start-up tapping into this industry in the Middle East.

Trukker, another UAE start-up, records thousands of daily transactions and has raised millions of dollars from top investors such as Silicon Valley-based Partners for Growth and the International Finance Corporation, part of the World Bank Group.

Companies looking to book a lorry or pickup can enter the type of vehicle required on LoadMe’s platform and the collection and drop-off points – a process similar to how an Uber or a Careem ride is booked. Once the goods are collected, load owners can track the vehicle and receive electronic proof of delivery once their merchandise is delivered.

Digitisation has benefitted the logistics industry, with such platforms helping to reduce the number of empty trips across borders, in turn increasing efficiency, experts say.

Gopal R, global leader of Frost & Sullivan's supply chain and logistics practice, says a 10 per cent improvement in fleet use, aided by digitisation, can have a significant effect on revenue.

“This is why the concept picked up for lorries. Even reducing empty return mileage by as low as 5 per cent to 10 per cent delivers profitable results for the operators.”

The idea for LoadMe came to Mr Stefan, a Romanian who previously worked for General Motors in Europe, when he first moved to Dubai to take up a role in a logistics company. He was surprised to see there was no freight marketplace in the UAE despite the presence of a thriving logistics sector.

He teamed up with two of his friends – Sebastian Morar and Claudia Pacurar – to test the waters with a freight exchange marketplace. The company was initially incubated by DP World’s Turn8 accelerator.

Although the service caught on, Mr Stefan realised that they would need to offer more options to attract major companies that had the greatest load transport requirements in the region.

“The marketplace ... is more like an open space. We do not interfere much and let the transporter get in touch with the load owner. However, larger customers cannot manage the marketplace and the procurement through it. They need an advanced system in place and that is where we step in,” he said.

“We positioned ourselves as a digital broker for land transport.”

The move worked and soon LoadMe was able to convince clients such as Procter & Gamble, Unilever and Kuehne+Nagel to use its services and the platform.

LoadMe’s business model received a further boost last year as the coronavirus pandemic disrupted supply chains across the world. Companies needed to move their goods amid stringent movement restrictions and LoadMe’s access to a large lorry fleet and drivers on an electronic platform came in handy.

“The current Covid-19 crisis has led to an accelerated digital transformation due to the need for people to function business as usual, despite staying isolated,” says Mr Gopal.

“This has led to greater adoption of digital processes in a shorter time frame. Start-ups help to bring up innovative solutions, which can help organisations maximise the fullest potential of digitisation.”

The pandemic also finally solved the problem of slow adoption of technology on the part of drivers.

Until the onset of the pandemic, digitisation was a “fancy word” for many, says Mr Stefan.

“Drivers who before refused to be paid online or to provide electronic proof of delivery or go through training ... adopted all of these and they will never go back. The adoption is difficult ... but [once they begin] they will never go back.”

Sebastian Stefan (R), founder of LoadME with business partner Hisham Malhas. Chris Whiteoak / The National
Sebastian Stefan (R), founder of LoadME with business partner Hisham Malhas. Chris Whiteoak / The National

However, the start-up also had its challenges during the movement restrictions introduced by the UAE last year. For example, LoadMe’s team had to continuously stay abreast of potential border closures and other limitations when assigning loads to lorries and pickups.

Things used to “change weekly ... by the time you managed to adapt to one change, there was another coming. So, it was not easy,” he says.

LoadMe, which currently operates in the UAE and Saudi Arabia, plans to expand to four new countries to tap into booming demand for digital logistics services. It will soon set up shop in the Philippines and Egypt, as well as two other markets that Mr Stefan declined to name.

The start-up, which has raised $2.5m in funding so far, intends to raise more money.

“This year, we have target of $5m in Series A,” Mr Stefan says.

LoadMe is also looking to branch out from land transport and change the way goods are moved by sea and air. It is already conducting trials in the two segments.

“I believe we can fix the biggest pains,” says Mr Stefan. “We can own the sector and it will be one platform for all logistics.”

He also wants LoadMe to become a "super app" for logistics, integrating all services through one platform.

“Imagine Uber develops a super app, through which you can [book air tickets] ... and you can buy one ticket, which will take you from your home to the airport" and ensure you are picked up your destination, he says. “That is the vision.”

Q&A with Sebastian Stefan, chief executive of LoadMe

Dubai, United Arab Emirates - Reporter: Mary Sophia. Business. Generation Start-up. Sebastian Stefan, founder of LoadME. Sunday, February 7th, 2021. Dubai. Chris Whiteoak / The National
Dubai, United Arab Emirates - Reporter: Mary Sophia. Business. Generation Start-up. Sebastian Stefan, founder of LoadME. Sunday, February 7th, 2021. Dubai. Chris Whiteoak / The National

Is there any other start-up you wished you started?

Logistics is not very attractive [at the outset]. I would like to have had a more consumer-oriented business but they are more risky. It is easier to start a niche business. Logistics is a huge market and it never stops even if we are living in a pandemic. Logistics can slow down but never stop.

Do you have any plans to list your company?

The legal structure [of the company] is built for international expansion … we want to keep the options open to list the company. We are also interested in being acquired or for consolidation. The way we are positioned and have built the structure, there will be no blocks in case we need to list or be acquired. It could be a management buyout, initial public offering or an acquisition by another player. But this is a long-term plan and will not be immediate.

What skills have you learnt from your business so far?

I think for me [the business] changed the mindset. One of the skills I learnt was to manage disaster and flip it in such a way that it is going to be beneficial.

What are some of the things that you would have done differently if you had a chance to start over?

I think I would be more open to advice from people. I would also be hiring top talent faster than I did during the early stage. I have [made] a lot of mistakes in the first one or two years. I was really all over the place trying to serve any customer we could get hands on, instead of being more focused on the customers that really needed us. It took me a while until I realised that.

Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

The Scale for Clinical Actionability of Molecular Targets

Hotel Silence
Auður Ava Ólafsdóttir
Pushkin Press

How to help

Call the hotline on 0502955999 or send "thenational" to the following numbers:

2289 - Dh10

2252 - Dh50

6025 - Dh20

6027 - Dh100

6026 - Dh200

THE LOWDOWN

Romeo Akbar Walter

Rating: 2/5 stars
Produced by: Dharma Productions, Azure Entertainment
Directed by: Robby Grewal
Cast: John Abraham, Mouni Roy, Jackie Shroff and Sikandar Kher 

MATCH INFO

Manchester City 3 (Silva 8' &15, Foden 33')

Birmginahm City 0

Man of the match Bernado Silva (Manchester City)

General%20Classification
%3Cp%3E1.%20Elisa%20Longo%20Borghini%20(ITA)%20Trek-Segafredo%3Cbr%3E2.%20Gaia%20Realini%20(ITA)%20Trek-Segafredo%207%20secs%3Cbr%3E3.%20Silvia%20Persico%20(ITA)%20UAE%20Team%20ADQ%201%20min%2018%20secs%3C%2Fp%3E%0A
Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

Company profile

Date started: Founded in May 2017 and operational since April 2018

Founders: co-founder and chief executive, Doaa Aref; Dr Rasha Rady, co-founder and chief operating officer.

Based: Cairo, Egypt

Sector: Health-tech

Size: 22 employees

Funding: Seed funding 

Investors: Flat6labs, 500 Falcons, three angel investors

Dolittle

Director: Stephen Gaghan

Stars: Robert Downey Jr, Michael Sheen

One-and-a-half out of five stars

Set-jetting on the Emerald Isle

Other shows filmed in Ireland include: Vikings (County Wicklow), The Fall (Belfast), Line of Duty (Belfast), Penny Dreadful (Dublin), Ripper Street (Dublin), Krypton (Belfast)

SECRET%20INVASION
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Ali%20Selim%20%3Cbr%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Samuel%20L%20Jackson%2C%20Olivia%20Coleman%2C%20Kingsley%20Ben-Adir%2C%20Emilia%20Clarke%20%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203%2F5%26nbsp%3B%3C%2Fp%3E%0A
Pots for the Asian Qualifiers

Pot 1: Iran, Japan, South Korea, Australia, Qatar, United Arab Emirates, Saudi Arabia, China
Pot 2: Iraq, Uzbekistan, Syria, Oman, Lebanon, Kyrgyz Republic, Vietnam, Jordan
Pot 3: Palestine, India, Bahrain, Thailand, Tajikistan, North Korea, Chinese Taipei, Philippines
Pot 4: Turkmenistan, Myanmar, Hong Kong, Yemen, Afghanistan, Maldives, Kuwait, Malaysia
Pot 5: Indonesia, Singapore, Nepal, Cambodia, Bangladesh, Mongolia, Guam, Macau/Sri Lanka

Final scores

18 under: Tyrrell Hatton (ENG)

- 14: Jason Scrivener (AUS)

-13: Rory McIlroy (NIR)

-12: Rafa Cabrera Bello (ESP)

-11: David Lipsky (USA), Marc Warren (SCO)

-10: Tommy Fleetwood (ENG), Chris Paisley (ENG), Matt Wallace (ENG), Fabrizio Zanotti (PAR)

hall of shame

SUNDERLAND 2002-03

No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.

SUNDERLAND 2005-06

Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.

HUDDERSFIELD 2018-19

Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.

ASTON VILLA 2015-16

Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.

FULHAM 2018-19

Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.

LA LIGA: Sporting Gijon, 13 points in 1997-98.

BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66

Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%206.5-litre%20V12%20and%20three%20electric%20motors%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E1%2C015hp%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E1%2C500Nm%20(estimate)%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%3C%2Fstrong%3E%20Eight-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%3C%2Fstrong%3E%20Early%202024%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh2%20million%20(estimate)%3C%2Fp%3E%0A
Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
What is cyberbullying?

Cyberbullying or online bullying could take many forms such as sending unkind or rude messages to someone, socially isolating people from groups, sharing embarrassing pictures of them, or spreading rumors about them.

Cyberbullying can take place on various platforms such as messages, on social media, on group chats, or games.

Parents should watch out for behavioural changes in their children.

When children are being bullied they they may be feel embarrassed and isolated, so parents should watch out for signs of signs of depression and anxiety

Start-up hopes to end Japan's love affair with cash

Across most of Asia, people pay for taxi rides, restaurant meals and merchandise with smartphone-readable barcodes — except in Japan, where cash still rules. Now, as the country’s biggest web companies race to dominate the payments market, one Tokyo-based startup says it has a fighting chance to win with its QR app.

Origami had a head start when it introduced a QR-code payment service in late 2015 and has since signed up fast-food chain KFC, Tokyo’s largest cab company Nihon Kotsu and convenience store operator Lawson. The company raised $66 million in September to expand nationwide and plans to more than double its staff of about 100 employees, says founder Yoshiki Yasui.

Origami is betting that stores, which until now relied on direct mail and email newsletters, will pay for the ability to reach customers on their smartphones. For example, a hair salon using Origami’s payment app would be able to send a message to past customers with a coupon for their next haircut.

Quick Response codes, the dotted squares that can be read by smartphone cameras, were invented in the 1990s by a unit of Toyota Motor to track automotive parts. But when the Japanese pioneered digital payments almost two decades ago with contactless cards for train fares, they chose the so-called near-field communications technology. The high cost of rolling out NFC payments, convenient ATMs and a culture where lost wallets are often returned have all been cited as reasons why cash remains king in the archipelago. In China, however, QR codes dominate.

Cashless payments, which includes credit cards, accounted for just 20 per cent of total consumer spending in Japan during 2016, compared with 60 per cent in China and 89 per cent in South Korea, according to a report by the Bank of Japan.

What is type-1 diabetes

Type 1 diabetes is a genetic and unavoidable condition, rather than the lifestyle-related type 2 diabetes.

It occurs mostly in people under 40 and a result of the pancreas failing to produce enough insulin to regulate blood sugars.

Too much or too little blood sugar can result in an attack where sufferers lose consciousness in serious cases.

Being overweight or obese increases the chances of developing the more common type 2 diabetes.

In%20the%20Land%20of%20Saints%20and%20Sinners
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ERobert%20Lorenz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Liam%20Neeson%2C%20Kerry%20Condon%2C%20Jack%20Gleeson%2C%20Ciaran%20Hinds%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2%2F5%3C%2Fp%3E%0A
What are the main cyber security threats?

Cyber crime - This includes fraud, impersonation, scams and deepfake technology, tactics that are increasingly targeting infrastructure and exploiting human vulnerabilities.
Cyber terrorism - Social media platforms are used to spread radical ideologies, misinformation and disinformation, often with the aim of disrupting critical infrastructure such as power grids.
Cyber warfare - Shaped by geopolitical tension, hostile actors seek to infiltrate and compromise national infrastructure, using one country’s systems as a springboard to launch attacks on others.

WITHIN%20SAND
%3Cp%3EDirector%3A%20Moe%20Alatawi%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Ra%E2%80%99ed%20Alshammari%2C%20Adwa%20Fahd%2C%20Muhand%20Alsaleh%3C%2Fp%3E%0A%3Cp%3ERating%3A%203%2F5%3C%2Fp%3E%0A

Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

Wenger's Arsenal reign in numbers

1,228 - games at the helm, ahead of Sunday's Premier League fixture against West Ham United.
704 - wins to date as Arsenal manager.
3 - Premier League title wins, the last during an unbeaten Invincibles campaign of 2003/04.
1,549 - goals scored in Premier League matches by Wenger's teams.
10 - major trophies won.
473 - Premier League victories.
7 - FA Cup triumphs, with three of those having come the last four seasons.
151 - Premier League losses.
21 - full seasons in charge.
49 - games unbeaten in the Premier League from May 2003 to October 2004.

FIGHT%20CARD
%3Cp%3E%3Cstrong%3EFeatherweight%204%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EYousuf%20Ali%20(2-0-0)%20(win-loss-draw)%20v%20Alex%20Semugenyi%20(0-1-0)%3Cbr%3E%3Cstrong%3EWelterweight%206%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EBenyamin%20Moradzadeh%20(0-0-0)%20v%20Rohit%20Chaudhary%20(4-0-2)%3Cbr%3E%3Cstrong%3EHeavyweight%204%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EYoussef%20Karrar%20(1-0-0)%20v%20Muhammad%20Muzeei%20(0-0-0)%3Cbr%3E%3Cstrong%3EWelterweight%206%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EMarwan%20Mohamad%20Madboly%20(2-0-0)%20v%20Sheldon%20Schultz%20(4-4-0)%3Cbr%3E%3Cstrong%3ESuper%20featherweight%208%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EBishara%20Sabbar%20(6-0-0)%20v%20Mohammed%20Azahar%20(8-5-1)%3Cbr%3E%3Cstrong%3ECruiseweight%208%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EMohammed%20Bekdash%20(25-0-0)%20v%20Musa%20N%E2%80%99tege%20(8-4-0)%3Cbr%3E%3Cstrong%3ESuper%20flyweight%2010%20rounds%3A%3C%2Fstrong%3E%3Cbr%3ESultan%20Al%20Nuaimi%20(9-0-0)%20v%20Jemsi%20Kibazange%20(18-6-2)%3Cbr%3E%3Cstrong%3ELightweight%2010%20rounds%3A%3C%2Fstrong%3E%3Cbr%3EBader%20Samreen%20(8-0-0)%20v%20Jose%20Paez%20Gonzales%20(16-2-2-)%3C%2Fp%3E%0A

COMPANY PROFILE

Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar

Based: Dubai, UAE

Founded: 2014

Number of employees: 36

Sector: Logistics

Raised: $2.5 million

Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE