Company name: Play:Date
Launched: March 2017 on UAE Mother’s Day
Founder: Shamim Kassibawi
Based: Dubai with operations in the UAE and US
Sector: Tech
Size: 20 employees
Stage of funding: Seed
Investors: Three founders (two silent co-founders) and one venture capital fund
Watching her sister raise four children and juggle the family’s budget with other responsibilities made Shamim Kassibawi wonder how she could help ease the load for busy parents who want to keep their children engaged.
It was also an issue among couples within her social circles.
“I was meeting people who were the first couples to get married within their circle. While their friends were out partying, they were struggling to get play dates or the wife was not working and they could not afford to send the kids to nurseries,” Ms Kassibawi says.
“The idea came to my mind for kids to make friends online and I started to think about how to commercialise that.”
I'm so big on this being an Arab app going to the rest of the world ... We're a UAE-based app, we're Arab and we're female-led.
The public relations professional began conducting her market research and the result was Play:Date, an interactive app that helps parents build their child’s social circle while offering deals through partner brands.
The Dubai app allows parents to set up online profiles for their children and connect with like-minded friends for a play date.
Launched in March 2017, the app currently has more than 3,500 subscribers, 60,500 swipes and has amassed 50 partner brands with operations in the UAE and the US.
To create an account, parents can select details such as preferred language, hobbies and activities, as well as write a paragraph about their child.
Designed for children up to 12 years old, the app allows parents to swipe right to select a profile or swipe left to keep searching.
To generate revenue, the start-up offers free vouchers on goods and services from its partner brands to its subscribers.
The partner brands can then advertise on the platform to reach parents.
Before the coronavirus outbreak, Play:Date hosted free events for its members in cafes or play areas in return for a fee from brands eager to boost their footfall or build awareness.
It also engaged in “product seeding”, a marketing strategy where brands use the platform to send gift bags to target audiences.
However, for the “pro-community” social app, the pandemic proved to be a challenge as social distancing measures were enforced.
The virus ended most outdoor events, slashed companies’ marketing budgets, cut consumer spending and prompted investors to postpone their funding decisions until the end of the year, Ms Kassibawi says.
However, it also presented an opportunity to be creative.
“During Covid-19 we developed a new revenue model,” Ms Kassibawi says. “People and nurseries can use our digital platform. So, for example, a nursery with a summer programme can put up its newsletter on the platform.”
Play:Date also began hosting live online entertainment events for children to keep them engaged and sent gift bags to families during Ramadan and on Mother’s Day.
While schools and nurseries in the UAE have yet to open, Play:Date has provided an important outlet for socialising – a fact that investors have taken note of.
In July, the start-up secured $250,000 (Dh917,500) in seed funding in a round led by New York venture capital company Modus Capital.
Now the company is in talks with various venture capital funds for an additional $300,000 and intends to close the funding round by October, Ms Kassibawi told The National.
“That’s a lot of kiddie dates. We want to make sure our tech is totally up to scratch as we move ahead and accelerate our expansion into the US,” she says.
“I’m so big on this being an Arab app going to the rest of the world ... We’re a UAE-based app, we’re Arab and we’re female-led.”
The funds will be invested in technology upgrades, marketing, product innovation and recruitment.
“We plan to make sure 80 per cent of the team are women,” Ms Kassibawi says. “There [are] not a lot of women in technology. We have an HR strategy to hire women and mothers.”
Play:Date is also offering a flexible schedule to working mothers and internships for those who took time off work and want to rejoin the corporate world. The funds will also be used to expand operations in the UAE, with plans to grow to 50,000 subscribers by the end of next year, up from 3,500 currently.
“By the end of 2021, we want to be the intermediary connecting government entities and brands with families in the UAE,” says Ms Kassibawi.
In the US, Play:Date intends to grow its operations by hiring mothers to help market the brand.
The company also plans to expand into Egypt and Saudi Arabia by 2022 to capitalise on their large and mostly young populations. Egypt is the Arab world’s most populous country while Saudi Arabia is the biggest Arab economy.
“I’ve been speaking to Saudi investors and they think it would work in [the kingdom] and not just in compounds,” she says, referring to expatriate communities. “People would want the vouchers too. It has been tough for families.”
Still, Ms Kassibawi admits there were many naysayers along the journey of setting up the business and says she faced criticism along the way.
“A lot of people just didn’t see the value of it. One said ‘It’s Tinder for kids! What happened to meeting other kids in nurseries?’ And I say what happened to hailing a cab? Uber happened,” she says.
“I’m just simplifying the process. A lot of kids are homeschooled and after Covid-19, God knows if families will send their kids [back] to school in September.”
The founder took the criticism into account and carried out further research to improve the concept.
“One woman said ‘I’m not putting my kid on Tinder’ and you have to take people’s feedback,” Ms Kassibawi says.
She says other mothers would approach her after events and thank her for hosting free gatherings – given that people are now more conscious of their spending.
“Not everyone can afford to send their child to nursery,” Ms Kassibawi says. “We need to consider the whole UAE society and how to give back to families.”
Q&A with Shamim Kassibawi, founder of Play:Date
What already successful start-up do you wish you had started?
This is a funny question as I am one of those people that wakes up with an idea every day. I feel there is so much opportunity in the start-up world. I had thought of the “beauty at home” concept – Uber your hairdresser or nail technician, find who is available and book them; I came up with it years back, today it is a popular concept. I do wish I got into it though.
What is your next big dream?
I would love to see Play:Date grow; for every child to have a friend and have access to all forms of kid-friendly entertainment activities, without the family worrying about money. I would also like to see more women in tech and more mothers being accepted into the workforce.
What new skills have you learnt in the process of launching a start-up?
So much. I never had a tech background; I am literally learning something new every day. I also learnt the art of taking rejection really well. Not everyone will love or believe in my concept and vision, and that’s OK. We are not for everyone.
I’ve learnt to multi-task and really stretch every dollar as much possible. I wanted to ensure my concept was working before speaking to any investors. Today I am happy to say that we have real families enjoying our app, our events, product gifts and our discounts codes.
How has Covid-19 changed the way you do business?
We had to move ahead and launch our Play:Date product seeding concept during Covid-19, however, it was good for us as a business as it really pushed us out of our comfort zone.
Product seeding is key to brands, at times when marketing budgets are being cut, we wanted to give brands an opportunity to reach UAE homes and at the same time spoil our UAE families – two birds, one stone. We also hosted several online activities for the families through Instagram live, we wanted to give families a little bit of love [during the coronavirus-related restrictions].
What are your main drivers for growth?
To actually solve the problem and have kids all over the world make life-long friends through Play:Date, nothing gives us more joy than seeing two (or more) families meet, connect and bond through the app. Additionally, I’d love to be able to offer fun family experiences across the world (giveaways, event, products), as we understand how expensive it can be for a family.
To see Play:Date funded, running and giving mothers and women in general, a working environment that is best suited for them. A place where they can work flexible hours, bring their kids to the office and have a nursery/day care centre at Play:Date HQ. I would love to see more women in the tech world, both regionally and globally.
My last wish is non-Play:Date related. I’d love to be able to give aspiring entrepreneurs, start-ups, and even students the opportunity to pitch their ideas, where I can advise, support and also fund them. I’ve struggled in the past to actually launch my business; thus, I want it to be easier for others, ensuring I am approachable and reachable no matter how crazy their idea might be.
Timing is important when starting a business. Were you too early or too late?
I think our launch was perfectly timed. We began when people were much more comfortable with meeting strangers online and building relationships – from LinkedIn to Facebook groups, and many other platforms ... We are now ready to scale and grow.
The years Ramadan fell in May
UAE currency: the story behind the money in your pockets
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What is the FNC?
The Federal National Council is one of five federal authorities established by the UAE constitution. It held its first session on December 2, 1972, a year to the day after Federation.
It has 40 members, eight of whom are women. The members represent the UAE population through each of the emirates. Abu Dhabi and Dubai have eight members each, Sharjah and Ras al Khaimah six, and Ajman, Fujairah and Umm Al Quwain have four.
They bring Emirati issues to the council for debate and put those concerns to ministers summoned for questioning.
The FNC’s main functions include passing, amending or rejecting federal draft laws, discussing international treaties and agreements, and offering recommendations on general subjects raised during sessions.
Federal draft laws must first pass through the FNC for recommendations when members can amend the laws to suit the needs of citizens. The draft laws are then forwarded to the Cabinet for consideration and approval.
Since 2006, half of the members have been elected by UAE citizens to serve four-year terms and the other half are appointed by the Ruler’s Courts of the seven emirates.
In the 2015 elections, 78 of the 252 candidates were women. Women also represented 48 per cent of all voters and 67 per cent of the voters were under the age of 40.
Ten10 Cricket League
Venue and schedule Sharjah Cricket Stadium, December 14 to 17
Teams
Maratha Arabians Leading player: Virender Sehwag; Top picks: Mohammed Amir, Imad Wasim; UAE players: Shaiman Anwar, Zahoor Khan
Bengal Lions Leading player: Sarfraz Ahmed; Top picks: Sunil Narine, Mustafizur Rahman; UAE players: Mohammed Naveed, Rameez Shahzad
Kerala Kings Leading player: Eoin Morgan; Top picks: Kieron Pollard, Sohail Tanvir; UAE players: Rohan Mustafa, Imran Haider
Pakhtoons Leading player: Shahid Afridi; Top picks: Fakhar Zaman, Tamim Iqbal; UAE players: Amjad Javed, Saqlain Haider
Punjabi Legends Leading player: Shoaib Malik; Top picks: Hasan Ali, Chris Jordan; UAE players: Ghulam Shabber, Shareef Asadullah
Team Sri Lanka Cricket Will be made up of Colombo players who won island’s domestic limited-overs competition
Jawab Iteiqal
Director: Mohamed Sammy
Starring: Mohamed Ramadan, Ayad Nasaar, Mohamed Adel and Sabry Fawaz
2 stars
Avengers: Endgame
Directors: Anthony Russo, Joe Russo
Starring: Robert Downey Jr, Chris Evans, Scarlett Johansson, Chris Hemsworth, Josh Brolin
4/5 stars
UAE%20SQUAD
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'Ghostbusters: From Beyond'
Director: Jason Reitman
Starring: Paul Rudd, Carrie Coon, Finn Wolfhard, Mckenna Grace
Rating: 2/5
The specs
Engine: 3-litre twin-turbo V6
Power: 400hp
Torque: 475Nm
Transmission: 9-speed automatic
Price: From Dh215,900
On sale: Now
Tour de France Stage 16:
165km run from Le Puy-en-Velay to Romans-sur-Isère
Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
Islamophobia definition
A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Juliot Vinolia’s checklist for adopting alternate-day fasting
- Don’t do it more than once in three days
- Don’t go under 700 calories on fasting days
- Ensure there is sufficient water intake, as the body can go in dehydration mode
- Ensure there is enough roughage (fibre) in the food on fasting days as well
- Do not binge on processed or fatty foods on non-fasting days
- Complement fasting with plant-based foods, fruits, vegetables, seafood. Cut out processed meats and processed carbohydrates
- Manage your sleep
- People with existing gastric or mental health issues should avoid fasting
- Do not fast for prolonged periods without supervision by a qualified expert
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
What are NFTs?
Are non-fungible tokens a currency, asset, or a licensing instrument? Arnab Das, global market strategist EMEA at Invesco, says they are mix of all of three.
You can buy, hold and use NFTs just like US dollars and Bitcoins. “They can appreciate in value and even produce cash flows.”
However, while money is fungible, NFTs are not. “One Bitcoin, dollar, euro or dirham is largely indistinguishable from the next. Nothing ties a dollar bill to a particular owner, for example. Nor does it tie you to to any goods, services or assets you bought with that currency. In contrast, NFTs confer specific ownership,” Mr Das says.
This makes NFTs closer to a piece of intellectual property such as a work of art or licence, as you can claim royalties or profit by exchanging it at a higher value later, Mr Das says. “They could provide a sustainable income stream.”
This income will depend on future demand and use, which makes NFTs difficult to value. “However, there is a credible use case for many forms of intellectual property, notably art, songs, videos,” Mr Das says.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
The specs
Engine: 2.0-litre turbo 4-cyl
Transmission: eight-speed auto
Power: 190bhp
Torque: 300Nm
Price: Dh169,900
On sale: now
RESULTS
Bantamweight: Victor Nunes (BRA) beat Azizbek Satibaldiev (KYG). Round 1 KO
Featherweight: Izzeddin Farhan (JOR) beat Ozodbek Azimov (UZB). Round 1 rear naked choke
Middleweight: Zaakir Badat (RSA) beat Ercin Sirin (TUR). Round 1 triangle choke
Featherweight: Ali Alqaisi (JOR) beat Furkatbek Yokubov (UZB). Round 1 TKO
Featherweight: Abu Muslim Alikhanov (RUS) beat Atabek Abdimitalipov (KYG). Unanimous decision
Catchweight 74kg: Mirafzal Akhtamov (UZB) beat Marcos Costa (BRA). Split decision
Welterweight: Andre Fialho (POR) beat Sang Hoon-yu (KOR). Round 1 TKO
Lightweight: John Mitchell (IRE) beat Arbi Emiev (RUS). Round 2 RSC (deep cuts)
Middleweight: Gianni Melillo (ITA) beat Mohammed Karaki (LEB)
Welterweight: Handesson Ferreira (BRA) beat Amiran Gogoladze (GEO). Unanimous decision
Flyweight (Female): Carolina Jimenez (VEN) beat Lucrezia Ria (ITA), Round 1 rear naked choke
Welterweight: Daniel Skibinski (POL) beat Acoidan Duque (ESP). Round 3 TKO
Lightweight: Martun Mezhlumyan (ARM) beat Attila Korkmaz (TUR). Unanimous decision
Bantamweight: Ray Borg (USA) beat Jesse Arnett (CAN). Unanimous decision
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
Electoral College Victory
Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate.
Popular Vote Tally
The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.
DIVINE%20INTERVENTOIN
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If you go
The flights
There are various ways of getting to the southern Serengeti in Tanzania from the UAE. The exact route and airstrip depends on your overall trip itinerary and which camp you’re staying at.
Flydubai flies direct from Dubai to Kilimanjaro International Airport from Dh1,350 return, including taxes; this can be followed by a short flight from Kilimanjaro to the Serengeti with Coastal Aviation from about US$700 (Dh2,500) return, including taxes. Kenya Airways, Emirates and Etihad offer flights via Nairobi or Dar es Salaam.
What can you do?
Document everything immediately; including dates, times, locations and witnesses
Seek professional advice from a legal expert
You can report an incident to HR or an immediate supervisor
You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline
In criminal cases, you can contact the police for additional support
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UK’s AI plan
- AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
- £10bn AI growth zone in South Wales to create 5,000 jobs
- £100m of government support for startups building AI hardware products
- £250m to train new AI models
Europe’s rearming plan
- Suspend strict budget rules to allow member countries to step up defence spending
- Create new "instrument" providing €150 billion of loans to member countries for defence investment
- Use the existing EU budget to direct more funds towards defence-related investment
- Engage the bloc's European Investment Bank to drop limits on lending to defence firms
- Create a savings and investments union to help companies access capital
Pathaan
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WHAT IS A BLACK HOLE?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
The specs
Engine: 3.8-litre V6
Power: 295hp at 6,000rpm
Torque: 355Nm at 5,200rpm
Transmission: 8-speed auto
Fuel consumption: 10.7L/100km
Price: Dh179,999-plus
On sale: now
The biog
Favourite films: Casablanca and Lawrence of Arabia
Favourite books: Start with Why by Simon Sinek and Good to be Great by Jim Collins
Favourite dish: Grilled fish
Inspiration: Sheikh Zayed's visionary leadership taught me to embrace new challenges.
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Electric scooters: some rules to remember
- Riders must be 14-years-old or over
- Wear a protective helmet
- Park the electric scooter in designated parking lots (if any)
- Do not leave electric scooter in locations that obstruct traffic or pedestrians
- Solo riders only, no passengers allowed
- Do not drive outside designated lanes
'Laal Kaptaan'
Director: Navdeep Singh
Stars: Saif Ali Khan, Manav Vij, Deepak Dobriyal, Zoya Hussain
Rating: 2/5
Company name: Play:Date
Launched: March 2017 on UAE Mother’s Day
Founder: Shamim Kassibawi
Based: Dubai with operations in the UAE and US
Sector: Tech
Size: 20 employees
Stage of funding: Seed
Investors: Three founders (two silent co-founders) and one venture capital fund
