YouGov won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling. Above, the main square of Erbil. Safin Hamed/ AFP
YouGov won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling. Above, the main square of Erbil. Safin Hamed/ AFP

Middle East ‘opportunities’ boost bottom line for Britain’s YouGov



New deals in the GCC states and Iraq helped to boost Middle East revenues by 22 per cent for the market researcher YouGov.

Contracts with Emirates Airline, PepsiCo, Saudi Telecom and UAE government agencies contributed to revenue of £7.3 million (Dh42.8m) in the year ending July 31, the British-headquartered company said yesterday.

It also won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling, leading to the establishment of a branch office in the “rapidly expanding economy”, YouGov said.

“The economic opportunities in the Middle East region, including its young population profile, continue to attract interest and investment from international and regional businesses despite the political instabilities.

“YouGov’s regional footprint and panel make us well positioned to service the resulting research requirements and deliver further growth.”

After starting out as a political pollster, YouGov has branched out into market research services and established a presence outside of the United Kingdom. Europe, the United States and the Middle East are its three areas of focus.

The company said revenue growth for the Middle East was higher than its original expectations. During the year it grew adjusted operating profit by 18 per cent to £1.5m.

An increasingly important contributor to growth was Brandindex, a service that enables YouGov to advise companies about the public’s perception of their brands.

“Our panel, which now covers 21 countries in the Middle East and North Africa, continues to be regarded as the regional leader in terms of quality and has supported growth of our online data services which grew revenue by 26 per cent in the year,” according to YouGov.

The company said its partnership with the Dubai-based Al Aan TV to provide surveys for their pan-regional Arab language channels continued to help to promote YouGov’s brand regionally.

The London Stock Exchange-listed company said it would raise its dividend by 20 per cent to 0.6 pence. It followed pre-tax profit for the year ended July 31 rising to £1.5m from £440,000 a year earlier. In afternoon trading yesterday, the shares were up 3.5 pence at 73 pence apiece.

tarnold@thenational.ae

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The Melbourne Mercer Global Pension Index

The Melbourne Mercer Global Pension Index

Mazen Abukhater, principal and actuary at global consultancy Mercer, Middle East, says the company’s Melbourne Mercer Global Pension Index - which benchmarks 34 pension schemes across the globe to assess their adequacy, sustainability and integrity - included Saudi Arabia for the first time this year to offer a glimpse into the region.

The index highlighted fundamental issues for all 34 countries, such as a rapid ageing population and a low growth / low interest environment putting pressure on expected returns. It also highlighted the increasing popularity around the world of defined contribution schemes.

“Average life expectancy has been increasing by about three years every 10 years. Someone born in 1947 is expected to live until 85 whereas someone born in 2007 is expected to live to 103,” Mr Abukhater told the Mena Pensions Conference.

“Are our systems equipped to handle these kind of life expectancies in the future? If so many people retire at 60, they are going to be in retirement for 43 years – so we need to adapt our retirement age to our changing life expectancy.”

Saudi Arabia came in the middle of Mercer’s ranking with a score of 58.9. The report said the country's index could be raised by improving the minimum level of support for the poorest aged individuals and increasing the labour force participation rate at older ages as life expectancies rise.

Mr Abukhater said the challenges of an ageing population, increased life expectancy and some individuals relying solely on their government for financial support in their retirement years will put the system under strain.

“To relieve that pressure, governments need to consider whether it is time to switch to a defined contribution scheme so that individuals can supplement their own future with the help of government support,” he said.