Deepika Nahata, founder of WashOn Laundry, says she only invests in things that add value to her life. Antonie Robertson / The National
Deepika Nahata, founder of WashOn Laundry, says she only invests in things that add value to her life. Antonie Robertson / The National
Deepika Nahata, founder of WashOn Laundry, says she only invests in things that add value to her life. Antonie Robertson / The National
Deepika Nahata, founder of WashOn Laundry, says she only invests in things that add value to her life. Antonie Robertson / The National

Money & Me: ‘Starting a company helped me attain financial independence’


Deepthi Nair
  • English
  • Arabic

Deepika Nahata became an entrepreneur when she identified a pain point for many working households: doing the laundry.

Partnering with a close relative, she launched WashOn Laundry as a family business in Dubai just before the Covid-19 pandemic. The company caters to individuals and businesses such as hotels, salons and gyms, and offers additional services such as shoe cleaning, bag restoration, cleaning of carpets, curtains and sofas.

She credits running the business for five years with giving her financial independence and more autonomy in taking decisions on money matters.

“We initially thought we had taken the wrong decision, but consistency and attention to customers’ requirements are the only secret to success,” says Ms Nahata, 36, who is from the north-eastern Indian state of Assam.

WashOn, which is based in Dubai Investment Park, has now grown to 100 employees.

Ms Nahata has been living in Dubai for the past 10 years and currently lives in Murooj Al Furjan with her husband, who is a software engineer, two sons aged 10 and 2, and her in-laws.

She is a commerce graduate and holds a chartered accountant internship.

Did wealth feature in your childhood? What did you learn from it?

I was raised as a saver. Whenever I asked for pocket money, my mother would advise me to separate my needs from my wants. I didn’t realise it then, but that simple lesson has changed the way I think about money. The habit of saving has helped me tide over emergencies.

Saving and reinvesting our profits back into the laundry business have helped us to enhance our way of working by updating equipment and expanding our service offering. I only choose to spend on things that add value and offer me something in return.

How did you first earn?

The first income I earned was for my CA internship, making 5,000 Indian rupees ($57.8) per month in 2012. Following the internship, my employer shifted me to a full-time role on a monthly pay of 20,000 rupees.

Any early financial jolts?

I remember one time when I had started working in India and my parents travelled out of town. The washing machine in my house broke down and I had no money to pay the technician. I had to borrow money from my neighbour. That was a wake-up call because I had no savings and was spending all my income going out with friends.

How do you grow your wealth?

Through reinvesting profits back into my business. I am a smart spender and only invest in things that add value. I don’t spend lavishly on parties or luxuries, instead I’m focused on doing things that add value to my working life.

Have you been wise with money?

Yes, it’s been five years since we founded WashOn. The time, care and effort we have put into growing it are paying us back, not just in terms of revenue but also in terms of the experience and lessons from running the business.

What has been your best investment?

Building our business. We started the venture from scratch. But now we are able to provide employment to 100 people and sustain their livelihoods. That gives us pride and joy.

Deepika Nahata calls herself risk-averse. Antonie Robertson / The National
Deepika Nahata calls herself risk-averse. Antonie Robertson / The National

Any cherished purchases?

Only the new equipment that we have purchased to improve efficiencies and add value to our laundry business.

Any financial advice for your younger self?

Don’t wait to be financially ready. Whenever you feel like starting a business or doing something on your own, start small but at least make a start.

When my co-founder and I decided to start the business, we had a lot of doubts, but we didn’t want to be financially dependent on someone else. There were many financial challenges as well and the prospect of taking risk. I am quite risk averse. But we decided to take the plunge. As it’s a family business and we didn’t want to take on loans, we tapped into family savings.

We started with five to six employees and today we have more than 100 workers and there’s been a huge increase in our business revenue.

Any key financial milestones?

Running the business has helped us gain financial independence and also given us decision-making powers. Earlier, we had to take our husbands’ consent on important financial matters. Now, my co-founder and I are financially savvy and take crucial decisions ourselves.

What luxuries are important to you?

Spending quality time with family.

What are your financial goals?

I want to grow WashOn to a level where we can provide our services all over the UAE. Currently, we are focused on Dubai only.

Ten10 Cricket League

Venue and schedule Sharjah Cricket Stadium, December 14 to 17

Teams

Maratha Arabians Leading player: Virender Sehwag; Top picks: Mohammed Amir, Imad Wasim; UAE players: Shaiman Anwar, Zahoor Khan

Bengal Lions Leading player: Sarfraz Ahmed; Top picks: Sunil Narine, Mustafizur Rahman; UAE players: Mohammed Naveed, Rameez Shahzad

Kerala Kings Leading player: Eoin Morgan; Top picks: Kieron Pollard, Sohail Tanvir; UAE players: Rohan Mustafa, Imran Haider

Pakhtoons Leading player: Shahid Afridi; Top picks: Fakhar Zaman, Tamim Iqbal; UAE players: Amjad Javed, Saqlain Haider

Punjabi Legends Leading player: Shoaib Malik; Top picks: Hasan Ali, Chris Jordan; UAE players: Ghulam Shabber, Shareef Asadullah

Team Sri Lanka Cricket Will be made up of Colombo players who won island’s domestic limited-overs competition

What vitamins do we know are beneficial for living in the UAE

Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

Jawan
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TOURNAMENT INFO

Women’s World Twenty20 Qualifier

Jul 3- 14, in the Netherlands
The top two teams will qualify to play at the World T20 in the West Indies in November

UAE squad
Humaira Tasneem (captain), Chamani Seneviratne, Subha Srinivasan, Neha Sharma, Kavisha Kumari, Judit Cleetus, Chaya Mughal, Roopa Nagraj, Heena Hotchandani, Namita D’Souza, Ishani Senevirathne, Esha Oza, Nisha Ali, Udeni Kuruppuarachchi

Yahya Al Ghassani's bio

Date of birth: April 18, 1998

Playing position: Winger

Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda

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UAE currency: the story behind the money in your pockets
Schedule
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The design

The protective shell is covered in solar panels to make use of light and produce energy. This will drastically reduce energy loss.

More than 80 per cent of the energy consumed by the French pavilion will be produced by the sun.

The architecture will control light sources to provide a highly insulated and airtight building.

The forecourt is protected from the sun and the plants will refresh the inner spaces.

A micro water treatment plant will recycle used water to supply the irrigation for the plants and to flush the toilets. This will reduce the pavilion’s need for fresh water by 30 per cent.

Energy-saving equipment will be used for all lighting and projections.

Beyond its use for the expo, the pavilion will be easy to dismantle and reuse the material.

Some elements of the metal frame can be prefabricated in a factory.

 From architects to sound technicians and construction companies, a group of experts from 10 companies have created the pavilion.

Work will begin in May; the first stone will be laid in Dubai in the second quarter of 2019. 

Construction of the pavilion will take 17 months from May 2019 to September 2020.

 

 

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In 2018, the ICRC received 27,756 trace requests in the Middle East alone. The global total was 45,507.

 

There are 139,018 global trace requests that have not been resolved yet, 55,672 of these are in the Middle East region.

 

More than 540,000 individuals approached the ICRC in the Middle East asking to be reunited with missing loved ones in 2018.

 

The total figure for the entire world was 654,000 in 2018.

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How to help

Donate towards food and a flight by transferring money to this registered charity's account.

Account name: Dar Al Ber Society

Account Number: 11 530 734

IBAN: AE 9805 000 000 000 11 530 734

Bank Name: Abu Dhabi Islamic Bank

To ensure that your contribution reaches these people, please send the copy of deposit/transfer receipt to: juhi.khan@daralber.ae

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
Updated: August 04, 2025, 3:00 AM