What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
When Toni Harrison began wearing contact lenses at the age of 19, she didn’t anticipate how much of her income would be absorbed by her eyewear needs.
Now aged 35, the Briton believes she has since handed over the equivalent of the cost of a regular new family saloon car.
“It’s pretty scary,” says Ms Harrison, who works for an airline as first class cabin crew. “If I attempted to total up how much I have spent on lenses… easily over Dh75,000.”
Part of that is down to where Ms Harrison shopped for disposable daily lenses. A Dubai resident for almost nine years, she bought from local opticians, spending on average Dh400 to Dh500 a month.
Not every consumer is programmed to question pricing … but we did some digging and it was apparent that contact lenses were grossly over-priced
Earlier this year, she spotted an Instagram advert by Hopi, a Dubai start-up offering her “high-quality and moisturising” lenses at a significantly cheaper price.
She did a Dh100 one-month trial and has remained a subscriber to the service.
“It was during the lockdown period [that] they offered free home delivery – it was perfect for me.
“The lenses are comfortable, zero dryness, a must especially for my job, and I’m saving Dh200-300 a month,” adds Ms Harrison, who is putting that cash towards a distant learning degree course.
She is part of a growing legion of shoppers who have embraced direct-to-consumer, subscription-based or recurring plan shopping during the Covid-19 stay-home restrictions.
A popular trading model for years in the US, UAE firms like Hopi are increasingly launching with the “no middleman” format at their core, serving both appetite for better value and convenience.
Founders Kristian Stinson and Charles Wright resented “spending a fortune” on contact lenses and sourced cheaper premium alternatives from Taiwan, and gave them on-trend branding.
“I’ve only started wearing lenses for three or four years and was shocked at how expensive they were,” says Mr Wright.
“Not every consumer is programmed to question pricing … but we did some digging and it was apparent that they were grossly overpriced; it’s a monopoly market controlled by big pharma companies.”
Typically, he says, customers would spend Dh330 a month on in-store, non-discounted, major brand contacts, compared to Hopi’s 45 per cent discount, which is Dh180 a month or a total of Dh1,600 in savings a year.
“For some people, that’s a flight home,” says Mr Stinson, who credits the “lean, agile” nature of Hopi’s business that allowed them to operate from anywhere and avoid those “insane mark-ups”.
While peak pandemic directives meant many contact lens wearers reverted to spectacles, eschewing the subscription option, Hopi boosted business as value-seekers with increased screen time found them online and made bulk purchases.
“We adapted with the environment,” says Mr Stinson. “The crisis has made consumers re-evaluate how they shop, who they buy from and what they’re prepared to pay. It has thrown a spotlight on the direct-to-consumer business model and Hopi is benefiting.”
It now has about 1,200 monthly subscribers, with trade growing 200 per cent since Hopi's launch in January.
This demand for more attractive pricing is one reaction to Covid-19’s economic impact. The reality or prospect of income shrinkage has prompted many to seek better value when buying necessities – and relative luxuries.
The latter places Preeta Sharma’s Hand-Tied – a sustainable floral subscription service she co-founded in December – in a favourable position.
It delivers boxed fresh flowers to homes and businesses, embracing the notion that they shouldn’t be simply special occasion purchases. Hand-Tied’s operating model enables it to make and share savings.
“In the traditional flower business, waste is a huge problem due to lack of predictability,” she says.
“Recurring plans or subscription-based plans lead to predictability … we work on data and trends and procure the exact number of flowers to ship to customers.
“This leads to savings in the cost of goods because there is hardly any wastage of flowers or packaging material. We are able to reduce a lot of the traditional costs large flower shops have to deal with.
"We don't have a fancy boutique or office, we literally work out of a small warehouse and provide high discounts for longer-term subscriptions."
That can mean average customer savings of 10 per cent to 25 per cent, although Ms Sharma also highlights “the value we provide”.
“We are not in the business to sell you six to 10 roses for the typical Dh150-200 it retails for,” she says.
Subscription-based plans lead to predictability … we work on data and procure the exact number of flowers to ship to customers
"We asked ourselves, 'What's special about a pre-made bouquet of roses that costs much more than it really should'…instead, we ship you about double that quantity of unique blooms and foliage that puts you at the centre of the [arrangement] creation."
Disappointed by supermarket-bought blooms, Abu Dhabi teacher Sarah Jane Jones subscribed to Hand-Tied in December.
“I could easily find myself spending up to Dh150 per week in the supermarket and within a couple of days, the heads had fallen,” says the British mum of two.
“I love flowers, something I missed so much since moving to the UAE as apart from very expensive bouquets you can have delivered, I just never found flowers to the same standard and variety you get back home.”
Hand-Tied is her first experience of a UAE subscription business, and Ms Jones, 36, was “excited that such a concept had finally arrived in the UAE.
"It's easy to get signed up to something because of great reviews, but when it arrives, you are left feeling disappointed," she adds.
“Hand-tied, perhaps, has given me confidence to try and support other local businesses.”
Haul In One launched in February and delivers monthly personalised boxes of beauty products to subscribers.
“In the Middle East, beauty regimes are an intrinsic component of our daily routine,” says managing director Prachee Wadhawan.
“However, in recent years, and especially this year, with most of us remaining indoors, the emphasis on delivery has seen a notable surge.”
Once a customer completes their “beauty profile”, Haul In One staff curate products for their monthly “haul”.
Subscription and delivery models have never had a shinier moment in the sun
The founder says the service removes some of the cost risk of paying retail prices to try a product someone “may or may not fall in love with”.
“Some companies thrive on providing a small sample of their products as a way of getting customer buy-in,” says Ms Wadhawan.
“While this is great in some cases, the sample typically lasts one to two uses, and with current market conditions, not everyone is willing to splurge on expensive products that may not work for them beyond two uses.
“Haul allows women to refresh their current routines and also try new, full-size products for a fraction of retail prices and directly, in a tamper-proof, sanitised package.”
More than 200 women across the Emirates, typically “metropolitan woman aged from 25 to 55 years”, have subscribed to the service, which costs from Dh247.
“We are able to save our customers a sizeable sum every month because the box contains five to seven full-size products, featuring a minimum of two luxury brands and a minimum retail value of Dh450,” says Ms Wadhawan, confirming Haul In One endeavours to ensure partners and suppliers also gain from this alliance.
“We have been fortunate in partnering with like-minded brands and businesses … this has greatly boosted our ability to create and pass on savings to customers.”
With the pandemic striking soon after its launch, Ms Wadhawan says Haul In One overcame initial “hesitation to order anything from outside” to double subscriber numbers every month.
“Subscription and delivery models have never had a shinier moment in the sun,” adds Ms Wadhawan. “More people are staying indoors, so even segments that traditionally relied on physical stores are finding new ways to send products to their customers.”
Ms Sharma agrees. “This has indeed been the trend over the past five to 10 years in the region with an emerging sector of subscription boxes focused on beauty, baby products, clothing … we expect this trend to grow, given the mobility limitations Covid has imposed, as well as an increase in e-commerce sales and awareness,” adds the Hand-Tied co-founder.
“However, a subscription model requires companies such as ours to be very closely tuned with the customer and really understand what they are uniquely looking for while being able to build at scale.”
Results
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Museum of the Future in numbers
- 78 metres is the height of the museum
- 30,000 square metres is its total area
- 17,000 square metres is the length of the stainless steel facade
- 14 kilometres is the length of LED lights used on the facade
- 1,024 individual pieces make up the exterior
- 7 floors in all, with one for administrative offices
- 2,400 diagonally intersecting steel members frame the torus shape
- 100 species of trees and plants dot the gardens
- Dh145 is the price of a ticket
Volvo ES90 Specs
Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
On sale: Later in 2025 or early 2026, depending on region
Price: Exact regional pricing TBA
If you go
The flights Etihad (www.etihad.com) and Spice Jet (www.spicejet.com) fly direct from Abu Dhabi and Dubai to Pune respectively from Dh1,000 return including taxes. Pune airport is 90 minutes away by road.
The hotels A stay at Atmantan Wellness Resort (www.atmantan.com) costs from Rs24,000 (Dh1,235) per night, including taxes, consultations, meals and a treatment package.
PAKISTAN v SRI LANKA
Twenty20 International series
Thu Oct 26, 1st T20I, Abu Dhabi
Fri Oct 27, 2nd T20I, Abu Dhabi
Sun Oct 29, 3rd T20I, Lahore
Tickets are available at www.q-tickets.com
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
COMPANY%20PROFILE
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Generational responses to the pandemic
Devesh Mamtani from Century Financial believes the cash-hoarding tendency of each generation is influenced by what stage of the employment cycle they are in. He offers the following insights:
Baby boomers (those born before 1964): Owing to market uncertainty and the need to survive amid competition, many in this generation are looking for options to hoard more cash and increase their overall savings/investments towards risk-free assets.
Generation X (born between 1965 and 1980): Gen X is currently in its prime working years. With their personal and family finances taking a hit, Generation X is looking at multiple options, including taking out short-term loan facilities with competitive interest rates instead of dipping into their savings account.
Millennials (born between 1981 and 1996): This market situation is giving them a valuable lesson about investing early. Many millennials who had previously not saved or invested are looking to start doing so now.
UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Afro%20salons
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Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
Citadel: Honey Bunny first episode
Directors: Raj & DK
Stars: Varun Dhawan, Samantha Ruth Prabhu, Kashvi Majmundar, Kay Kay Menon
Rating: 4/5
Rankings
ATP: 1. Novak Djokovic (SRB) 10,955 pts; 2. Rafael Nadal (ESP) 8,320; 3. Alexander Zverev (GER) 6,475 ( 1); 5. Juan Martin Del Potro (ARG) 5,060 ( 1); 6. Kevin Anderson (RSA) 4,845 ( 1); 6. Roger Federer (SUI) 4,600 (-3); 7. Kei Nishikori (JPN) 4,110 ( 2); 8. Dominic Thiem (AUT) 3,960; 9. John Isner (USA) 3,155 ( 1); 10. Marin Cilic (CRO) 3,140 (-3)
WTA: 1. Naomi Osaka (JPN) 7,030 pts ( 3); 2. Petra Kvitova (CZE) 6,290 ( 4); 3. Simona Halep (ROM) 5,582 (-2); 4. Sloane Stephens (USA) 5,307 ( 1); 5. Karolina Pliskova (CZE) 5,100 ( 3); 6. Angelique Kerber (GER) 4,965 (-4); 7. Elina Svitolina (UKR) 4,940; 8. Kiki Bertens (NED) 4,430 ( 1); 9. Caroline Wozniacki (DEN) 3,566 (-6); 10. Aryna Sabalenka (BLR) 3,485 ( 1)
The specs
Engine: 2.0-litre 4-cylinder turbo
Power: 258hp from 5,000-6,500rpm
Torque: 400Nm from 1,550-4,000rpm
Transmission: Eight-speed auto
Fuel consumption: 6.1L/100km
Price: from Dh362,500
On sale: now
COMPANY%20PROFILE
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COMPANY%20PROFILE
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10 tips for entry-level job seekers
- Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
- Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
- Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
- For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
- Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
- Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
- Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
- Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
- Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
- Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.
Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz
Aayan%E2%80%99s%20records
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Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Wonka
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%C2%A0Paul%20King%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%C2%A0%3C%2Fstrong%3ETimothee%20Chalamet%2C%20Olivia%20Colman%2C%20Hugh%20Grant%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202%2F5%3C%2Fp%3E%0A
The Buckingham Murders
Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu
Director: Hansal Mehta
Rating: 4 / 5
UFC%20FIGHT%20NIGHT%3A%20SAUDI%20ARABIA%20RESULTS
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More on animal trafficking
Killing of Qassem Suleimani
Roll%20of%20Honour%2C%20men%E2%80%99s%20domestic%20rugby%20season
%3Cp%3E%3Cstrong%3EWest%20Asia%20Premiership%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%0D%3Cbr%3ERunners%20up%3A%20Bahrain%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Premiership%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Jebel%20Ali%20Dragons%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Hurricanes%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Division%201%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Sharks%0D%3Cbr%3ERunners%20up%3A%20Abu%20Dhabi%20Harlequins%20II%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Division%202%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%20III%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Sharks%20II%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDubai%20Sevens%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Hurricanes%3C%2Fp%3E%0A
What's%20in%20my%20pazhamkootan%3F
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Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
THE%20SPECS
%3Cp%3EEngine%3A%203-litre%20V6%20turbo%20(standard%20model%2C%20E-hybrid)%3B%204-litre%20V8%20biturbo%20(S)%0D%3Cbr%3EPower%3A%20350hp%20(standard)%3B%20463hp%20(E-hybrid)%3B%20467hp%20(S)%0D%3Cbr%3ETorque%3A%20500Nm%20(standard)%3B%20650Nm%20(E-hybrid)%3B%20600Nm%20(S)%0D%0D%3Cbr%3EPrice%3A%20From%20Dh368%2C500%0D%3Cbr%3EOn%20sale%3A%20Now%3C%2Fp%3E%0A
The specs
Engine: 2.0-litre 4-cyl turbo
Power: 201hp at 5,200rpm
Torque: 320Nm at 1,750-4,000rpm
Transmission: 6-speed auto
Fuel consumption: 8.7L/100km
Price: Dh133,900
On sale: now
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Quick facts on cancer
- Cancer is the second-leading cause of death worldwide, after cardiovascular diseases
- About one in five men and one in six women will develop cancer in their lifetime
- By 2040, global cancer cases are on track to reach 30 million
- 70 per cent of cancer deaths occur in low and middle-income countries
- This rate is expected to increase to 75 per cent by 2030
- At least one third of common cancers are preventable
- Genetic mutations play a role in 5 per cent to 10 per cent of cancers
- Up to 3.7 million lives could be saved annually by implementing the right health
strategies
- The total annual economic cost of cancer is $1.16 trillion
SPECS
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
Schedule for Asia Cup
Sept 15: Bangladesh v Sri Lanka (Dubai)
Sept 16: Pakistan v Qualifier (Dubai)
Sept 17: Sri Lanka v Afghanistan (Abu Dhabi)
Sept 18: India v Qualifier (Dubai)
Sept 19: India v Pakistan (Dubai)
Sept 20: Bangladesh v Afghanistan (Abu Dhabi) Super Four
Sept 21: Group A Winner v Group B Runner-up (Dubai)
Sept 21: Group B Winner v Group A Runner-up (Abu Dhabi)
Sept 23: Group A Winner v Group A Runner-up (Dubai)
Sept 23: Group B Winner v Group B Runner-up (Abu Dhabi)
Sept 25: Group A Winner v Group B Winner (Dubai)
Sept 26: Group A Runner-up v Group B Runner-up (Abu Dhabi)
Sept 28: Final (Dubai)
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
