Prices for units at Modon Holding's Muheira project on Reem Island started from Dh1.2 million. Photo: Modon Holding
Prices for units at Modon Holding's Muheira project on Reem Island started from Dh1.2 million. Photo: Modon Holding
Prices for units at Modon Holding's Muheira project on Reem Island started from Dh1.2 million. Photo: Modon Holding
Prices for units at Modon Holding's Muheira project on Reem Island started from Dh1.2 million. Photo: Modon Holding

Abu Dhabi’s Modon Holding sells out Reem Island project for $272m on day of launch


Deepthi Nair
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Modon Holding, an Abu Dhabi-based listed company, has generated about Dh1 billion ($272.3 million) by selling out its freehold residential project on Reem Island on the day of its launch, amid strong property demand in the UAE.

The developer registered “strong interest” for Muheira, a collection of 475 one to three-bedroom apartments in two towers, close to Abu Dhabi financial free zone ADGM, it said in a statement on Friday. Prices for the units started from Dh1.2 million.

The Muheira towers will be located along a waterfront promenade and include jogging and cycling tracks, as well as outdoor fitness stations, among other amenities, the developer said.

Ibrahim Al Maghribi, chief executive of Modon Real Estate, said the strong interest in the properties demonstrated buyer and investor confidence.

There has been a boom in the UAE property sector on the back of government initiatives, such as residency permits for retired people and remote workers, and strong economic growth, boosted by non-oil diversification.

The influx of wealthy people to the Emirates is also supporting the property market. Last year, 7,200 millionaires arrived in the UAE, building on an influx of 4,700 in 2023 and 5,200 in 2022, property consultancy Knight Frank said in a report.

The total number of dollar millionaires in the UAE stood at 130,500 at the end of December, ranking the Emirates as the 14th-largest wealth market.

Residential property sale prices in Abu Dhabi rose by 11 per cent annually last year amid higher demand and a supply shortage in the emirate, according to a March report by real estate company Cushman & Wakefield Core.

Muheira is a collection of 475 one to three-bedroom apartments spread across two towers. Photo: Modon Holding
Muheira is a collection of 475 one to three-bedroom apartments spread across two towers. Photo: Modon Holding

Modon Holding was created in March 2024 following the merger of Q Holding, Modon Properties and Adnec Group, a move aimed at expanding its market presence in the UAE and internationally.

In October last year, Abu Dhabi-based investment and holding company ADQ announced that Modon Holding would serve as the master developer for a megaproject in the Egyptian coastal city of Ras Al Hekma. The development's investment is projected to reach $150 billion.

In January, the developer also partnered with Broadgate Reit, owned equally by FTSE 100-listed property developer British Land and global investor GIC, marking its entry into London's prime real estate market.

The deal involves a 50-50 joint venture to develop 2 Finsbury Avenue, a 750,000-square-foot, mixed-use project in the Broadgate campus, an office-led site in the heart of London.

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Company%20profile
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: May 23, 2025, 8:25 AM