Apple and Epic have been at loggerheads for many years over the App Store’s fee system. Reuters
Apple and Epic have been at loggerheads for many years over the App Store’s fee system. Reuters
Apple and Epic have been at loggerheads for many years over the App Store’s fee system. Reuters
Apple and Epic have been at loggerheads for many years over the App Store’s fee system. Reuters

Apple wins bittersweet victory in Epic antitrust violation case


Alkesh Sharma
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A California federal court has ruled in favour of Apple in an antitrust case filed by Epic Games, saying that up to 30 per cent commission charged by the iPhone maker for subscriptions and downloads from its App Store does not violate state or federal law.

US district judge Yvonne Gonzalez-Rogers said that “the court cannot ultimately conclude that Apple is a monopolist under either federal or state antitrust laws”.

“While the court finds that Apple enjoys considerable market share of over 55 per cent and extraordinarily high profit margins, these factors alone do not show antitrust conduct. Success is not illegal," she said.

Apple and Epic have been at loggerheads for many years over the App Store’s fee system, which the iPhone maker considers an essential operating charge. However, Epic has called it a monopolistic tax.

In August last year, Epic created a substitute payment system in its popular game Fortnite to bypass the App Store’s transaction fees. In reaction, Apple removed Fortnite from its app gallery, leading to a legal complaint from Epic.

Fortnite maker Epic Games is aiming to break Apple's grip on its online marketplace. AFP
Fortnite maker Epic Games is aiming to break Apple's grip on its online marketplace. AFP

The court concluded that Epic breached its contract with Apple by organising its own payment gateway and it must pay Apple to compensate.

The North Carolina-based video game and software developer will pay Apple 30 per cent of all revenue it collected through direct payments, which will amount to more than $3.5 million.

The trial included evidence given by both companies’ chief executives.

Epic contended that Apple’s iPhone and its peripheral services such as the App Store have become a market by itself, and argued that Apple should allow other app stores and payment options on its iOS operating system.

In the ruling, the court rejected both Apple’s and Epic’s definition of the marketplace.

“The relevant market here is digital mobile gaming transactions, not gaming generally and not Apple’s own internal operating systems related to the App Store,” the judge wrote in the ruling.

However, in a setback to Apple, Ms Gonzalez-Rogers said the App Store’s restrictions that bar app developers from informing customers about other available economical options do violate California state law. It ordered the Cupertino-based company to remove those contractual provisions.

“The court concludes that Apple’s anti-steering provisions hide critical information from consumers and illegally stifle consumer choice,” the judge said.

“These anti-steering provisions are anticompetitive and a nationwide remedy to eliminate those provisions is warranted.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: September 14, 2021, 10:41 AM