Apple aims to build electric cars for customers’ personal use, competing with companies such as Tesla, Audi and General Motors. Reuters
Apple aims to build electric cars for customers’ personal use, competing with companies such as Tesla, Audi and General Motors. Reuters
Apple aims to build electric cars for customers’ personal use, competing with companies such as Tesla, Audi and General Motors. Reuters
Apple aims to build electric cars for customers’ personal use, competing with companies such as Tesla, Audi and General Motors. Reuters

Apple car: Design, release date and what we know so far


Ian Oxborrow
  • English
  • Arabic

Apple has arguably changed our lives more than any other company in the world during the past two decades or so. But aside from its digital devices such as iPhones, laptops, watches and operating systems, is there another direction it could go in?

The somewhat tentative answer to that has been transport, in the form of electric self-driving vehicles.

Is Apple gearing up to challenge electric vehicle market leader Tesla, and what progress has been made so far?

Here's what we know:

What is Apple planning?

An Apple-branded car has been mooted for some years now, with sporadic reports of progress being made.

However, the Cupertino-based company has always remained tight-lipped about how far it has progressed and what exactly it plans to do, beyond stating it is working on self-driving systems.

“We have an incredibly talented team working on autonomous systems … some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives across all of Apple,” the company said in 2019.

In 2021, chief executive Tim Cook told The New York Times that self-driving technology was being worked on but was reluctant to share specific details.

“In terms of the work that we are doing [in that field], obviously, I am going to be a little coy on that,” Mr Cook said.

“The autonomy itself is a core technology … If you step back, the car, in a lot of ways, is a robot. An autonomous car is a robot. And so there’s lots of things you can do with autonomy. And we will see what Apple does.”

Apple secretly started its automated and EV development — Project Titan — in 2014, and hired key executives from Tesla to propel its self-driving and EV initiatives.

Reuters reported in December 2020 that Apple was aiming to have a car on the roads in 2024, while Bloomberg last year reported a prospective date of 2025.

However, that target was said to be dependent on the company’s ability to complete the self-driving system.

Will the release date be 2025?

Not according to a new report by Bloomberg, which says Apple has scaled back its ambitious self-driving plans and postponed the car's target launch date to 2026. The iPhone maker's shares fell 2.4 per cent after the report.

There are also going to be some design changes.

What will the car look like?

There has been no official word from Apple yet, so it is a case of using your imagination to some extent.

What is known is that Apple filed a patent with the US Patent & Trademark Office in 2017 for a “VR system for vehicles that may implement methods that address problems with vehicles in motion that may result in motion sickness for passengers”.

The patent filing said: “The VR system may provide virtual views that match visual cues with the physical motions that a passenger experiences. The VR system may provide immersive VR experiences by replacing the view of the real world with virtual environments.

“Active vehicle systems and/or vehicle control systems may be integrated with the VR system to provide physical effects with the virtual experiences. The virtual environments may be altered to accommodate a passenger upon determining that the passenger is prone to or is exhibiting signs of motion sickness.”

So, if passengers inside the vehicle are immersed in VR, is there any need for windows?

Apple's ideal car would have no steering wheel or pedals, and its interior would be designed around hands-off driving, Bloomberg reported in November.

This sounds much like the Tesla robotaxi, which is currently under development. Tesla chief Elon Musk has confirmed the lack of pedals and steering wheel for the robotaxi, which makes it sound more like a train than a car.

“It is going to be highly optimised for autonomy — meaning it will not have steering wheel or pedals. There are a number of other innovations around it that I think are quite exciting, but it is fundamentally optimised to achieve the lowest fully considered cost per mile or kilometre when counting everything,” Mr Musk said last month.

“I think [the robotaxi] really will be a massive driver of Tesla’s growth.”

Bloomberg reported that one option Apple discussed features an interior similar to the one in the Lifestyle Vehicle from Canoo. In that car, passengers sit along the sides of the vehicle and face each other like they would in a limousine.

However, Apple is now planning a less-ambitious design that will include a steering wheel and pedals and only support full autonomous capabilities on motorways, according to Bloomberg.

The company plans to develop a vehicle that lets drivers conduct other tasks on a motorway and be alerted with ample time to switch over to manual control, the report said.

Luigi Taraborrelli

Apple has reportedly hired long-time executive of Lamborghini Luigi Taraborrelli. He has been brought in to lead the design, Bloomberg reported, sources said.

He has been part of the Italian luxury sports car maker since 2001 and stepped down from his role as the head of research and development for chassis and vehicle dynamics in May, his LinkedIn profile says.

Apple's car project is currently being led by Kevin Lynch, who is also responsible for the Apple Watch and health software teams, and John Giannandrea, Apple's head of machine learning.

Apple has some serious brand power

An annual study from Strategic Vision, which polled 200,000 new vehicle owners, found that 26 per cent said they would “definitely consider” buying an Apple car, placing it behind only Toyota and Honda.

Twenty-four per cent ticked the top box (“I love it”) when asked their impression of the quality of the brand, beating all others by a wide margin.

Meanwhile, more than 50 per cent of Tesla owners said they would definitely consider a future Apple vehicle. “Everyone should be prepared,” Strategic Vision president Alexander Edwards said.

Where are we with self-driving cars?

Apple has had a fleet of 69 Lexus SUVs experimenting with its technology, California's Department of Motor Vehicles reports.

Although, as Tesla has found out, safety is a major hurdle to overcome.

Tesla also says it expects “full self-driving” beta test software to be released to all US customers who purchased the feature by the end of the year.

About 100,000 owners are testing the system now on public roads, Mr Musk said. However, it will have to get past regulators once deemed ready.

“Of any technology development I have ever been involved in, I have never really seen more false dawns, where it seems that we are going to break through, but we don't, as I have seen in full self-driving,” he said.

“To solve full self-driving, you actually have to solve real world artificial intelligence, which nobody has solved.

“I think we will achieve that this year.”

More than 1,400 self-driving cars are estimated to be in use in the US.

This has not been without controversy. Last year, a Tesla car in Houston, Texas, was reported to have driven itself into a tree, killing two people.

  • Tesla chief executive Elon Musk speaks during the opening day of the Tesla Gigafactory in Gruenheide, Germany. EPA
    Tesla chief executive Elon Musk speaks during the opening day of the Tesla Gigafactory in Gruenheide, Germany. EPA
  • Musk speaks next to German Chancellor Olaf Scholz and the prime minister of Brandenburg state, Dietmar Woidke, during the opening ceremony. AFP
    Musk speaks next to German Chancellor Olaf Scholz and the prime minister of Brandenburg state, Dietmar Woidke, during the opening ceremony. AFP
  • The Tesla chief, right, was cheered as he oversaw the handover of the car maker's first German-made cars at the Gruenheide plant. EPA
    The Tesla chief, right, was cheered as he oversaw the handover of the car maker's first German-made cars at the Gruenheide plant. EPA
  • Musk described the opening as "another step in the direction of a sustainable future". EPA
    Musk described the opening as "another step in the direction of a sustainable future". EPA
  • Tesla is likely to launch a test version of its new "full self-driving" software in Europe, possibly next year, the chief executive said. EPA
    Tesla is likely to launch a test version of its new "full self-driving" software in Europe, possibly next year, the chief executive said. EPA
  • Musk dances as he hands over the first Teslas from the new factory. Getty Images
    Musk dances as he hands over the first Teslas from the new factory. Getty Images
  • Musk said battery production will be a "challenge" next year and a "limiting factor" in the coming years. Reuters
    Musk said battery production will be a "challenge" next year and a "limiting factor" in the coming years. Reuters
  • Tesla cars are parked at the site of the new Tesla Gigafactory in Gruenheide, Germany. Reuters
    Tesla cars are parked at the site of the new Tesla Gigafactory in Gruenheide, Germany. Reuters
  • Tesla was handing over the first Model Y cars made at its €5 billion Gruenheide plant to clients on March 22, the company said. Getty Images
    Tesla was handing over the first Model Y cars made at its €5 billion Gruenheide plant to clients on March 22, the company said. Getty Images
  • The new Tesla Gigafactory is the company's first European production centre. Getty Images
    The new Tesla Gigafactory is the company's first European production centre. Getty Images
  • Newly completed Tesla Model Y electric cars parked at the site near Gruenheide. Getty Images
    Newly completed Tesla Model Y electric cars parked at the site near Gruenheide. Getty Images
  • The new factory is the largest investment in a German car factory in recent history. Getty Images
    The new factory is the largest investment in a German car factory in recent history. Getty Images
  • A road sign reading 'water protection area' next to the Tesla logo at the site of the Tesla factory. EPA
    A road sign reading 'water protection area' next to the Tesla logo at the site of the Tesla factory. EPA
  • A road sign reading 'Tesla Street' at the new plant. EPA
    A road sign reading 'Tesla Street' at the new plant. EPA
  • A building under construction at the Tesla factory. EPA
    A building under construction at the Tesla factory. EPA
  • At full capacity, the factory will produce 500,000 cars annually. EPA
    At full capacity, the factory will produce 500,000 cars annually. EPA
  • Tesla plans to hire 12,000 workers at the plant. Bloomberg
    Tesla plans to hire 12,000 workers at the plant. Bloomberg

This article was first published on May 20, 2022

Company%20profile
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What vitamins do we know are beneficial for living in the UAE

Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

The years Ramadan fell in May

1987

1954

1921

1888

'The worst thing you can eat'

Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.

Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines: 

Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.

Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.

Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.

Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.

Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.

 


 

GIANT REVIEW

Starring: Amir El-Masry, Pierce Brosnan

Director: Athale

Rating: 4/5

West Asia rugby, season 2017/18 - Roll of Honour

Western Clubs Champions League - Winners: Abu Dhabi Harlequins; Runners up: Bahrain

Dubai Rugby Sevens - Winners: Dubai Exiles; Runners up: Jebel Ali Dragons

West Asia Premiership - Winners: Jebel Ali Dragons; Runners up: Abu Dhabi Harlequins

UAE Premiership Cup - Winners: Abu Dhabi Harlequins; Runners up: Dubai Exiles

UAE Premiership - Winners: Dubai Exiles; Runners up: Abu Dhabi Harlequins

The specs

Engine: 2.0-litre four-cylinder turbo

Power: 268hp at 5,600rpm

Torque: 380Nm at 4,800rpm

Transmission: CVT auto

Fuel consumption: 9.5L/100km

On sale: now

Price: from Dh195,000 

Trippier bio

Date of birth September 19, 1990

Place of birth Bury, United Kingdom

Age 26

Height 1.74 metres

Nationality England

Position Right-back

Foot Right

How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

MATCH INFO

Uefa Champions League final:

Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Clinicy%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Prince%20Mohammed%20Bin%20Abdulrahman%2C%20Abdullah%20bin%20Sulaiman%20Alobaid%20and%20Saud%20bin%20Sulaiman%20Alobaid%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Riyadh%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2025%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20HealthTech%3Cbr%3E%3Cstrong%3ETotal%20funding%20raised%3A%3C%2Fstrong%3E%20More%20than%20%2410%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Middle%20East%20Venture%20Partners%2C%20Gate%20Capital%2C%20Kafou%20Group%20and%20Fadeed%20Investment%3C%2Fp%3E%0A
Who has lived at The Bishops Avenue?
  • George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
  • Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
  • Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
  • Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills. 
Hunting park to luxury living
  • Land was originally the Bishop of London's hunting park, hence the name
  • The road was laid out in the mid 19th Century, meandering through woodland and farmland
  • Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds

 

Profile of Udrive

Date started: March 2016

Founder: Hasib Khan

Based: Dubai

Employees: 40

Amount raised (to date): $3.25m – $750,000 seed funding in 2017 and a Seed round of $2.5m last year. Raised $1.3m from Eureeca investors in January 2021 as part of a Series A round with a $5m target.

MATCH INFO

Who: France v Italy
When: Friday, 11pm (UAE)
TV: BeIN Sports

THE BIO

Family: I have three siblings, one older brother (age 25) and two younger sisters, 20 and 13 

Favourite book: Asking for my favourite book has to be one of the hardest questions. However a current favourite would be Sidewalk by Mitchell Duneier

Favourite place to travel to: Any walkable city. I also love nature and wildlife 

What do you love eating or cooking: I’m constantly in the kitchen. Ever since I changed the way I eat I enjoy choosing and creating what goes into my body. However, nothing can top home cooked food from my parents. 

Favorite place to go in the UAE: A quiet beach.

Jigra
Director: Vasan Bala
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Rated: 3.5/5
The biog

Name: Atheja Ali Busaibah

Date of birth: 15 November, 1951

Favourite books: Ihsan Abdel Quddous books, such as “The Sun will Never Set”

Hobbies: Reading and writing poetry

Results

2pm: Maiden (TB) Dh60,000 (Dirt) 1,200m, Winner: Mouheeb, Tom Marquand (jockey), Nicholas Bachalard (trainer)

2.30pm: Handicap (TB) Dh68,000 (D) 1,200m, Winner: Honourable Justice, Royston Ffrench, Salem bin Ghadayer

3pm: Handicap (TB) Dh84,000 (D) 1,200m, Winner: Dahawi, Antonio Fresu, Musabah Al Muhairi

3.30pm: Conditions (TB) Dh100,000 (D) 1,200m, Winner: Dark Silver, Fernando Jara, Ahmad bin Harmash

4pm: Maiden (TB) Dh60,000 (D) 1,600m, Winner: Dark Of Night. Antonio Fresu, Al Muhairi.

4.30pm: Handicap (TB) Dh68,000 (D) 1,600m, Winner: Habah, Pat Dobbs, Doug Watson

The specs

Common to all models unless otherwise stated

Engine: 4-cylinder 2-litre T-GDi

0-100kph: 5.3 seconds (Elantra); 5.5 seconds (Kona); 6.1 seconds (Veloster)

Power: 276hp

Torque: 392Nm

Transmission: 6-Speed Manual/ 8-Speed Dual Clutch FWD

Price: TBC

Results

4pm: Al Bastakiya – Listed (TB) $150,000 (Dirt) 1,900m; Winner: Panadol, Mickael Barzalona (jockey), Salem bin Ghadayer (trainer)

4.35pm: Dubai City Of Gold – Group 2 (TB) $228,000 (Turf) 2,410m; Winner: Walton Street, William Buick, Charlie Appleby

5.10pm: Mahab Al Shimaal – Group 3 (TB) $228,000 (D) 1,200m; Winner: Canvassed, Pat Dobbs, Doug Watson

5.45pm: Burj Nahaar – Group 3 (TB) $228,000 (D) 1,600m; Winner: Midnight Sands, Pat Dobbs, Doug Watson

6.20pm: Jebel Hatta – Group 1 (TB) $260,000 (T) 1,800m; Winner: Lord Glitters, Daniel Tudhope, David O’Meara

6.55pm: Al Maktoum Challenge Round-1 – Group 1 (TB) $390,000 (D) 2,000m; Winner: Salute The Soldier, Adrie de Vries, Fawzi Nass

7.30pm: Nad Al Sheba – Group 3 (TB) $228,000 (T) 1,200m; Winner: Final Song, Frankie Dettori, Saeed bin Suroor

It's up to you to go green

Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.

“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”

When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.

He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.

“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.

One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.  

The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.

Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.

But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”

Updated: December 07, 2022, 6:24 AM