Dyson is set to sell its new headphones with air purification which it denied were an April Fool's joke when they were first unveiled at the end of March.
The British technology company said the Dyson Zone is designed to help people who live in noisy and polluted cities, given their noise cancelling ability and air filtration system.
However, the eye-catching design left social media users puzzled on initial viewing.
The headphones go on sale from January in China and March in the US, the UK, Hong Kong and Singapore, priced at $949 in the US — significantly more expensive than, say, the Apple AirPods Max, which are being sold for $549.
“Following five years of research and development, the headphones deliver up to 50 hours of ultra-low distortion, advanced noise cancellation and faithful, full-spectrum audio reproduction,” Dyson said.
“The Dyson Zone also captures 99 per cent of particle pollution as small as 0.1 microns, whilst K-Carbon, potassium-enriched carbon filters target prevalent acidic gases most associated with city pollution, including NO2 [nitrogen dioxide] and SO2 [sulphur dioxide].”
The headphones have 11 microphones within, with surrounding sounds monitored up to 384,000 times a second, Dyson said.
The detachable front bar sits over the wearer’s mouth and nose and acts like the face masks that have been so prevalent during the coronavirus pandemic.
The visor can be lowered when the wearer is speaking or detached completely when not in use.
“Air pollution is a global problem. 99 per cent of the world’s population live in areas that exceed the World Health Organisation safe levels for pollution,” Dyson said.
“In many geographies, local man-made pollution isn’t the biggest threat — in Europe, West Asia and Africa, the primary source of air pollution, according to the United Nations Environment Programme, is windborne dust.”
Dyson products through the years — in pictures
Match info
Uefa Champions League Group F
Manchester City v Hoffenheim, midnight (Wednesday, UAE)
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BOSH!'s pantry essentials
Nutritional yeast
This is Firth's pick and an ingredient he says, "gives you an instant cheesy flavour". He advises making your own cream cheese with it or simply using it to whip up a mac and cheese or wholesome lasagne. It's available in organic and specialist grocery stores across the UAE.
Seeds
"We've got a big jar of mixed seeds in our kitchen," Theasby explains. "That's what you use to make a bolognese or pie or salad: just grab a handful of seeds and sprinkle them over the top. It's a really good way to make sure you're getting your omegas."
Umami flavours
"I could say soya sauce, but I'll say all umami-makers and have them in the same batch," says Firth. He suggests having items such as Marmite, balsamic vinegar and other general, dark, umami-tasting products in your cupboard "to make your bolognese a little bit more 'umptious'".
Onions and garlic
"If you've got them, you can cook basically anything from that base," says Theasby. "These ingredients are so prevalent in every world cuisine and if you've got them in your cupboard, then you know you've got the foundation of a really nice meal."
Your grain of choice
Whether rice, quinoa, pasta or buckwheat, Firth advises always having a stock of your favourite grains in the cupboard. "That you, you have an instant meal and all you have to do is just chuck a bit of veg in."
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Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
