The Google logo in Zurich. The search engine is often the first stop for people to gain access to news and is a powerful traffic generator for media sites. Reuters
The Google logo in Zurich. The search engine is often the first stop for people to gain access to news and is a powerful traffic generator for media sites. Reuters
The Google logo in Zurich. The search engine is often the first stop for people to gain access to news and is a powerful traffic generator for media sites. Reuters
The Google logo in Zurich. The search engine is often the first stop for people to gain access to news and is a powerful traffic generator for media sites. Reuters

What is Google's Bard and how is it different to ChatGPT?


Kelsey Warner
  • English
  • Arabic

It took a little more than two months for ChatGPT to attract more than 100 million users and to wake a sleeping giant.

On Monday, Alphabet and Google chief executive Sundar Pichai announced in a blog post a new conversational artificial intelligence service called Bard.

With the announcement, the world's third-largest technology company by market capital is taking direct aim at its next largest rival, Microsoft, which has ploughed at least $11 billion into ChatGPT, the viral AI service created by the non-profit OpenAI.

The new tool from Google begs the question: how is it different from ChatGPT?

Bard's features

Bard is expected to render stories just like this one obsolete. This is, after all, a news article written to answer the questions readers most likely will search for on Google about Bard.

Perhaps you ran a Google search on “Bard ChatGPT” or “how is google new thing different ChatGPT”.

Hopefully, this story ranked near the top to answer these queries.

Writing this story is a way of generating traffic for The National while — in my defence — addressing a societal need of informing the public in an accurate and timely way.

It is a story optimised for search engines such as Google. The search engine is often the first stop for people to gain access to news these days and it is a powerful traffic generator for media sites.

I admit, I consulted with our dedicated search engine optimisation (SEO) editor before I even began writing to make sure we were producing a story that would show up in popular Google searches.

This sort of publishing gamesmanship drives much of the content produced online today.

With Bard, it appears those days may be numbered as Google's search engine changes to incorporate a new large language model (LLM).

The LLM will be capable of drawing on “information from the web to provide fresh, high-quality responses”, according to Mr Pichai. The screenshot below, from the blog post, illustrates how queries may be answered in a conversational, text-heavy way at the very top of Google Search results.

AI features in Google Search will provide a conversational answer at the top. Google
AI features in Google Search will provide a conversational answer at the top. Google

As technology writer Casey Newton put it in his Platformer newsletter: “Google’s blog post suggests that their SEO-bait posts are about to be downranked anyway, whether they are generated by an AI or not. Bard will soon be taking your questions first, and publishers’ answers — whether they are written by human, robot, or something else — can all fight for second place”.

Ranking first in Google Search is a big deal. Data from firstpage.com found that ranking No 1 means about 40 per cent of people will click on that link. This is more than double the click-rate for second and a fourfold increase from ranking third.

It appears Bard will replace this ranking altogether, putting itself first with a narrative-style answer.

How does Bard differ from ChatGPT?

Bard has the advantage in terms of reach, access to information and the types of media it offers.

ChatGPT is often over-capacity, sometimes plagiarises its answers and confidently flubs math problems. That is to say, it is flawed. But it is still capable of producing thoughtful, accurate answers to a wide variety of topics. Microsoft plans to integrate the product with its search engine Bing.

In terms of market share, Bing accounts for less than one in 10 online searches while Google captures more than 80 per cent of the search market.

While ChatGPT has more than 100 million users, Google dwarfs that with one billion daily active users.

In that way, Bard is different from ChatGPT in terms of its potential reach and the amount of real-time feedback such use will provide, which is one way of improving the tool.

Bard also uses a “lightweight” version of Google's Language Model for Dialogue Application (LaMDA) AI model, while OpenAI’s ChatGPT currently relies on GPT-3.5.

“This much-smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback," Mr Pichai wrote.

Google's AI tool has access to real-time information while ChatGPT relies on training on data that ends in 2021. Microsoft has said it plans to use GPT-4 for its Bing integration, which may bring the two products closer together in terms of data quality.

Bard will produce more than text. While details are still vague, it will eventually have a multimedia element, providing information “from language and images to videos and audio”.

Is it out yet?

Yes and no. The California-based company said it would give “trusted testers” access to the new service in the beginning and will make it available to the wider public “in the coming weeks”.

MATCH INFO

Champions League last 16, first leg

Tottenham v RB Leipzig, Wednesday, midnight (UAE)

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Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

Western Clubs Champions League:

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UAE currency: the story behind the money in your pockets
How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

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UAE currency: the story behind the money in your pockets
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Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

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Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.

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Produced Ashutosh Gowariker, Rohit Shelatkar, Reliance Entertainment

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Updated: February 07, 2023, 11:47 AM`