Elon Musk has said the radical changes he has made at Twitter are aimed at boosting user experience and diversifying the platform’s revenue sources. AP
Elon Musk has said the radical changes he has made at Twitter are aimed at boosting user experience and diversifying the platform’s revenue sources. AP
Elon Musk has said the radical changes he has made at Twitter are aimed at boosting user experience and diversifying the platform’s revenue sources. AP
Elon Musk has said the radical changes he has made at Twitter are aimed at boosting user experience and diversifying the platform’s revenue sources. AP

Fifteen ways Elon Musk has changed Twitter, now X, since taking over


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Another day and another tweet from Elon Musk, announcing yet another major change for the microblogging platform.

Since his $44 billion acquisition of Twitter in October, the billionaire has been on a mission to revamp every aspect of the company, from technical features to consumer policies.

On July 1, he announced that Twitter would be temporarily limiting the number of tweets people can read in a day. On July 2, he followed that up with a Tweet encouraging users to “step away from the phone”.

The limits are at 10,000 posts a day for verified users, 1,000 posts a day for unverified users and 500 posts a day for new unverified users, Mr Musk said.

The social media platform now also requires users to have an account and be logged in to view user profiles and tweets, a move Mr Musk claims will prevent data from being “pillaged so much”.

Unregistered users who want to view a Twitter profile will be prompted to log in or sign up, while those attempting to view tweets will be greeted with the “Something went wrong. Try reloading” message, The National can confirm.

The moves are aimed at boosting user experience and diversifying the platform’s revenue sources, according to Mr Musk.

Twitter is roughly breaking even and would become cash-flow positive in the coming quarters as advertisers return, he told the BBC in April.

Here are some of the major changes announced since the change of management:

1. Twitter 2.0 The Everything App

In line with the industry shift towards “ultra apps”, which provide a number of services to retain users, Mr Musk announced plans for the Twitter 2.0 The Everything App in November, soon after his takeover.

As part of the revamp, Mr Musk said in May that video and voice calls were “coming soon” to the microblogging platform.

With the move, Twitter would take on other established apps that offer the same feature, most notably those from Meta Platforms, which include Facebook, Instagram and WhatsApp.

As part of the revamp, Twitter also said it was also moving forward with plans to introduce a payments feature, steering it towards Mr Musk's goal of tapping into new revenue streams, the Financial Times reported in January.

2. Paid subscription for blue tick

In December, Twitter relaunched Twitter Blue, the platform's top-tier account, which indicates that a user is verified, as a paid subscription service.

The premium feature’s fees start at $8 a month for individuals, with new joiners getting subscriber-only features including Edit Tweet, 1080p video uploads, reader mode, the coveted blue check mark and longer tweets.

The costs of keeping the ticks start at $1,000 a month for organisations, plus $50 monthly for each affiliate or employee account.

Twitter also recently boosted the character limit for its Blue subscribers to 25,000, from 10,000 earlier.

3. Two-factor authentication for Blue users

In February, Twitter said that it would charge its users to use two-factor authentication (2FA) to secure their accounts by text message.

Phone number-based 2FAs are being “used and abused by bad actors”, Twitter said in a blog post at the time.

4. Publishers allowed to charge users

The microblogging social platform said in April that it would allow publishers to charge users on a per article basis from May.

The move will enable users who do not sign up for a monthly subscription “to pay a higher per article price for when they want to read an occasional article”, Mr Musk said in a tweet at the time.

5. Twitter to take 10 per cent cut on content subscriptions

Twitter will take a 10 per cent cut on content subscriptions after the first year, Mr Musk said in late April.

This followed an announcement allowing users to be able to offer their followers subscriptions to content, including long-form text and hours-long video.

Mr Musk also said that the company would not take a cut for the first 12 months of content subscriptions.

6. Open source 'literally everything'

In April, Mr Musk said the social media company would make “literally everything” open source as part of his pledge to promote transparency on the platform.

The move is expected to allow the public to inspect and scrutinise the social media company's proprietary software, pitch their ideas to developers on how to change Twitter's code or even use the algorithm in their own applications.

7. Bans accounts linking to rival social media platforms

Last year, Twitter said it would remove the accounts of users who link to its rival platforms.

The list of rivals mentioned by Twitter included Facebook, Instagram, Mastodon, Truth Social, Tribel, Post and Nostr. TikTok was not included.

8. Restructuring staff with thousands of layoffs

Mr Musk cut thousands of jobs after acquiring Twitter last year, saying that it was losing $4 million a day and advertisers were fleeing the microblogging platform.

Twitter shed about 80 per cent of its employees since Mr Musk took over in October, CNBC reported in January, citing internal records it had seen.

9. Leadership changes

In June, Linda Yaccarino took over as Twitter's chief executive.

Previously the head of advertising at NBC Universal, Ms Yaccarino has been given the task of revitalising Twitter's revenue streams.

She replaced Mr Musk, who was asked by a majority of Twitter users to step down as chief executive in a poll he conducted in December.

Linda Yaccarino took over as Twitter's chief executive in June. Getty Images
Linda Yaccarino took over as Twitter's chief executive in June. Getty Images

10. Merger with X Corp

In April, Twitter was merged with Mr Musk’s firm X Corp.

In the past, he has indicated that acquiring Twitter would be an “accelerant” for creating X, an “everything app”.

He said he intended to make X similar to WeChat, China's most popular messaging service.

11. Move towards AI

In March, Mr Musk said the company would use artificial intelligence to curb manipulation of public opinion on the platform.

He was said to be in discussions with Igor Babuschkin, who left DeepMind AI, to lead a group of artificial intelligence researchers in the effort, The Information reported at the time.

  • Manitowoc Ice Machines & Beverage Dispensers. Photo: HGP Auction
    Manitowoc Ice Machines & Beverage Dispensers. Photo: HGP Auction
  • Rotisol Rotisserie. Photo: HGP Auction
    Rotisol Rotisserie. Photo: HGP Auction
  • LA Marzocco Espresso Machines. Photo: HGP Auction
    LA Marzocco Espresso Machines. Photo: HGP Auction
  • Blodgett Stacked Ovens. Photo: HGP Auction
    Blodgett Stacked Ovens. Photo: HGP Auction
  • Knoll “Task Chairs”. Photo: HGP Auction
    Knoll “Task Chairs”. Photo: HGP Auction
  • Groen Braising Pans. Photo: HGP Auction
    Groen Braising Pans. Photo: HGP Auction
  • NEC Projectors. Photo: HGP Auction
    NEC Projectors. Photo: HGP Auction
  • Vulcan Grills and Griddles. Photo: HGP Auction
    Vulcan Grills and Griddles. Photo: HGP Auction

12. Rebrand as X

Twitter rebranded as X on July 24 after Mr Musk unveiled its new logo, a day after he said that the microblogging platform's bird would soon be replaced.

In the past, he had indicated that acquiring Twitter would be an “accelerant” for creating X, an “everything app”. He said he intended to make X similar to WeChat, China's most popular messaging service.

Of course, the logo change led to a spate of memes on Twitter, as users questioned the rationale behind replacing the bird.

13. An ad revenue sharing programme

X rolled out its advertisement revenue sharing programme with content creators on July 29, as Mr Musk sought to diversify revenue sources.

The company had already given payouts to a number of creators earlier in July. But with the announcement, users globally who meet the eligibility criteria can apply for the programme from the monetisation tab in the X's settings, the company had said.

The programme, first announced by Mr Musk in February, will let creators set up ad revenue sharing and creator subscriptions independently.

To be eligible, the account must be a subscriber to Blue Verified or be a Verified Organisation, have at least 15 million impressions on cumulative posts within the past three months or have at least 500 followers. They also must have an account with payment processor Stripe to receive payouts.

14. Fixing shadow banning

On August 17, Mr Musk said that shadow banning on X will be “fixed soon”, in an another apparent move to make good on his pledge to make the platform more transparent.

Shadow banning, in simple terms, is used to restrict or limit a user's activity and reach instead of outright banning them – all without informing the user. It is used as a content-moderating technique also known as ghost banning, stealth banning and comment ghosting.

Its use, therefore, is two-pronged: while it can be used to curb misinformation, hate speech and fake news, platforms can also use it to limit the visibility of users they deem to be critical or unfair to them – or, in extreme cases, even as a form of punishing them.

Mr Musk himself has been accused of using this technique. This week, X was reported to have delayed access to the websites of companies that have been critical of his companies, as well as social media rivals.

15. Dropping the block feature

On August 18, Mr Musk said that the “block” feature on X will soon no longer be available for users. “It will be deleted as a 'feature', except for DMs”, or direct messages, he said.

The block button is a critical component in applications, most notably in email and social media. It helps users remove unwanted posts and followers, including spam messages, trolls, users who harass and other content they deem inappropriate or offensive.

This has drawn fire from Twitter users: in an age where users and society have heightened sensitivities, the removal of the block feature will be a blow.

South Africa squad

Faf du Plessis (captain), Hashim Amla, Temba Bavuma, Quinton de Kock (wicketkeeper), Theunis de Bruyn, AB de Villiers, Dean Elgar, Heinrich Klaasen (wicketkeeper), Keshav Maharaj, Aiden Markram, Morne Morkel, Wiaan Mulder, Lungi Ngidi, Vernon Philander and Kagiso Rabada.

History's medical milestones

1799 - First small pox vaccine administered

1846 - First public demonstration of anaesthesia in surgery

1861 - Louis Pasteur published his germ theory which proved that bacteria caused diseases

1895 - Discovery of x-rays

1923 - Heart valve surgery performed successfully for first time

1928 - Alexander Fleming discovers penicillin

1953 - Structure of DNA discovered

1952 - First organ transplant - a kidney - takes place 

1954 - Clinical trials of birth control pill

1979 - MRI, or magnetic resonance imaging, scanned used to diagnose illness and injury.

1998 - The first adult live-donor liver transplant is carried out

The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates

 

Paris%20Agreement
%3Cp%3EArticle%2014%3C%2Fp%3E%0A%3Cp%3E1.%20%5BThe%20Cop%5D%20shall%20periodically%20take%20stock%20of%20the%20implementation%20of%20this%20Agreement%20to%20assess%20the%20collective%20progress%20towards%20achieving%20the%20purpose%20of%20this%20Agreement%20and%20its%20long-term%20goals%20(referred%20to%20as%20the%20%22global%20stocktake%22)%3C%2Fp%3E%0A%3Cp%3E2.%20%5BThe%20Cop%5D%20shall%20undertake%20its%20first%20global%20stocktake%20in%202023%20and%20every%20five%20years%20thereafter%C2%A0%3C%2Fp%3E%0A
RESULTS

6.30pm: Handicap (rated 95-108) US$125,000 2000m (Dirt).
Winner: Don’t Give Up, Gerald Mosse (jockey), Saeed bin Suroor (trainer).

7.05pm: Handicap (95 ) $160,000 2810m (Turf).
Winner: Los Barbados, Adrie de Vries, Fawzi Nass.

7.40pm: Handicap (80-89) $60,000 1600m (D).
Winner: Claim The Roses, Mickael Barzalona, Salem bin Ghadayer.

8.15pm: UAE 2000 Guineas Trial (Div-1) Conditions $100,000 1,400m (D)
Winner: Gold Town, William Buick, Charlie Appleby.

8.50pm: Cape Verdi Group 2 $200,000 1600m (T).
Winner: Promising Run, Patrick Cosgrave, Saeed bin Suroor.

9.25pm: UAE 2000 Guineas Conditions $100,000 1,400m (D).
Winner: El Chapo, Luke Morris, Fawzi Nass.

Klopp at the Kop

Matches 68; Wins 35; Draws 19; Losses 14; Goals For 133; Goals Against 82

  • Eighth place in Premier League in 2015/16
  • Runners-up in Europa League in 2016
  • Runners-up in League Cup in 2016
  • Fourth place in Premier League in 2016/17
The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

FIXTURES

UAE’s remaining fixtures in World Cup qualification R2
Oct 8: Malaysia (h)
Oct 13: Indonesia (a)
Nov 12: Thailand (h)
Nov 17: Vietnam (h)
 

Fixtures (6pm UAE unless stated)

Saturday Bournemouth v Leicester City, Chelsea v Manchester City (8.30pm), Huddersfield v Tottenham Hotspur (3.30pm), Manchester United v Crystal Palace, Stoke City v Southampton, West Bromwich Albion v Watford, West Ham United v Swansea City

Sunday Arsenal v Brighton (3pm), Everton v Burnley (5.15pm), Newcastle United v Liverpool (6.30pm)

SPEC%20SHEET%3A%20SAMSUNG%20GALAXY%20S23%20ULTRA
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MATCH INFO

Barcelona 2
Suarez (10'), Messi (52')

Real Madrid 2
Ronaldo (14'), Bale (72')

Results

6.30pm: Al Maktoum Challenge Round-2 Group 1 (PA) US$75,000 (Dirt) 1,900m

Winner: Ziyadd, Richard Mullen (jockey), Jean de Roualle (trainer).

7.05pm: Al Rashidiya Group 2 (TB) $250,000 (Turf) 1,800m

Winner: Barney Roy, William Buick, Charlie Appleby.

7.40pm: Meydan Cup Listed Handicap (TB) $175,000 (T) 2,810m

Winner: Secret Advisor, Tadhg O’Shea, Charlie Appleby.

8.15pm: Handicap (TB) $175,000 (D) 1,600m

Winner: Plata O Plomo, Carlos Lopez, Susanne Berneklint.

8.50pm: Handicap (TB) $135,000 (T) 1,600m

Winner: Salute The Soldier, Adrie de Vries, Fawzi Nass.

9.25pm: Al Shindagha Sprint Group 3 (TB) $200,000 (D) 1,200m

Winner: Gladiator King, Mickael Barzalona, Satish Seemar.

SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

MATCH INFO

Championship play-offs, second legs:

Aston Villa 0
Middlesbrough 0

(Aston Villa advance 1-0 on aggregate)

Fulham 2
Sessegnon (47'), Odoi (66')

Derby County 0

(Fulham advance 2-1 on aggregate)

Final

Saturday, May 26, Wembley. Kick off 8pm (UAE) 

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

MATCH INFO

AC Milan v Inter, Sunday, 6pm (UAE), match live on BeIN Sports

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

2.0

Director: S Shankar

Producer: Lyca Productions; presented by Dharma Films

Cast: Rajnikanth, Akshay Kumar, Amy Jackson, Sudhanshu Pandey

Rating: 3.5/5 stars

Developer: Ubisoft Montreal / Ubisoft Toronto
Publisher: Ubisoft
Platforms: Playstation 4, Xbox One, Windows
​​​​​​​Release Date: April 10

Stamp%20duty%20timeline
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Director: Laxman Utekar

Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna

Rating: 1/5

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Real estate tokenisation project

Dubai launched the pilot phase of its real estate tokenisation project last month.

The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.

Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

Glossary of a stock market revolution

Reddit

A discussion website

Redditor

The users of Reddit

Robinhood

A smartphone app for buying and selling shares

Short seller

Selling a stock today in the belief its price will fall in the future

Short squeeze

Traders forced to buy a stock they are shorting 

Naked short

An illegal practice  

Scoreline

Real Madrid 1
Ronaldo (53')

Atletico Madrid 1
Griezmann (57')

Tottenham's 10 biggest transfers (according to transfermarkt.com):

1). Moussa Sissokho - Newcastle United - £30 million (Dh143m): Flop

2). Roberto Soldado - Valencia -  £25m: Flop

3). Erik Lamela - Roma -  £25m: Jury still out

4). Son Heung-min - Bayer Leverkusen -  £25m: Success

5). Darren Bent - Charlton Athletic -  £21m: Flop

6). Vincent Janssen - AZ Alkmaar -  £18m: Flop

7). David Bentley - Blackburn Rovers -  £18m: Flop

8). Luka Modric - Dynamo Zagreb -  £17m: Success

9). Paulinho - Corinthians -  £16m: Flop

10). Mousa Dembele - Fulham -  £16m: Success

Updated: August 19, 2023, 8:14 AM