YouTube creators will soon have to disclose the use of generative artificial intelligence in their videos, as the company seeks to rein in the beneficial but polarising emerging technology.
The world's biggest video-sharing platform is seeking to ensure the authenticity of its content, which creators are increasingly sprucing up with generative AI.
This move is aimed at curbing misleading and potentially dangerous narratives, the Google-owned company said in a blog post.
“This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials,” it said.
Viewers will be informed that content was altered or synthetic with a new label to be added to a video's description, YouTube said.
For certain types of content on sensitive topics, a more prominent label will be applied to the video player.
The California-based company already has some of the strictest content guidelines to prohibit, among others, “technically manipulated content”, but the rise of AI has forced it to re-evaluate its policies to prevent “a serious risk of egregious harm”.
“AI’s powerful new forms of storytelling can also be used to generate content that has the potential to mislead viewers, particularly if they’re unaware that the video has been altered or is synthetically created,” it said.
YouTube did not give a specific timeline for the new generative AI guidelines, which are at “the early stages”, but said they will be part of rollouts “over the coming months and into the new year”.
“Specifically, we’ll require creators to disclose when they've created altered or synthetic content that is realistic, including using AI tools,” it said.
“When creators upload content, we will have new options for them to select to indicate that it contains realistic, altered or synthetic material.”
Non-compliance will result in penalties, including the removal of content or suspension from the YouTube Partner Programme.
AI gained momentum with the introduction of generative AI, which rose to prominence thanks to ChatGPT, the language model-based tool made by Microsoft-backed OpenAI.
Its sudden rise has also raised questions about how data is used in AI models and how the law applies to the output of those models, such as a paragraph of text, a computer-generated image, or, in YouTube's case, videos.
Technology companies have begun enforcing regulations to ensure the use of generative AI.
Microsoft has committed to legally protect its customers if they are sued for using the company's AI services, as the use of more advanced iterations of the technology becomes more widespread.
The company's Copilot Copyright Commitment will shield users from the risk of intellectual property infringement claims if they use the generative AI output from its Copilot AI service, it said in September.
Facebook parent Meta Platforms, on the other hand, has a number of in-product transparency tools that help people understand when someone is interacting with or seeing content created by its generative AI features.
“We believe it’s in everyone’s interest to maintain a healthy ecosystem of information,” said YouTube, which released its own generative AI tools in September.
“We’re taking the time to balance these benefits with ensuring the continued safety of our community at this pivotal moment.”
Alongside the new rules on generative AI, YouTube will also be accepting requests to remove AI-generated or other altered content that “simulates an identifiable individual, including their face or voice”.
This will also apply to music content if it “mimics an artist’s unique singing or rapping voice”.
YouTube said it will continue to ramp up its AI guidelines, acknowledging that there will always be the threat of rogue elements using AI and trying to slip in content that does not adhere to the platform's standards.
“We also recognise that bad actors will inevitably try to circumvent these guardrails. We’ll incorporate user feedback and learning to continuously improve our protections,” it said.
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Gertrude Bell's life in focus
A feature film
At one point, two feature films were in the works, but only German director Werner Herzog’s project starring Nicole Kidman would be made. While there were high hopes he would do a worthy job of directing the biopic, when Queen of the Desert arrived in 2015 it was a disappointment. Critics panned the film, in which Herzog largely glossed over Bell’s political work in favour of her ill-fated romances.
A documentary
A project that did do justice to Bell arrived the next year: Sabine Krayenbuhl and Zeva Oelbaum’s Letters from Baghdad: The Extraordinary Life and Times of Gertrude Bell. Drawing on more than 1,000 pieces of archival footage, 1,700 documents and 1,600 letters, the filmmakers painstakingly pieced together a compelling narrative that managed to convey both the depth of Bell’s experience and her tortured love life.
Books, letters and archives
Two biographies have been written about Bell, and both are worth reading: Georgina Howell’s 2006 book Queen of the Desert and Janet Wallach’s 1996 effort Desert Queen. Bell published several books documenting her travels and there are also several volumes of her letters, although they are hard to find in print. Original documents are housed at the Gertrude Bell Archive at the University of Newcastle, which has an online catalogue.
DUBAI WORLD CUP RACE CARD
6.30pm Meydan Classic Trial US$100,000 (Turf) 1,400m
7.05pm Handicap $135,000 (T) 1,400m
7.40pm UAE 2000 Guineas Group Three $250,000 (Dirt) 1,600m
8.15pm Dubai Sprint Listed Handicap $175,000 (T) 1,200m
8.50pm Al Maktoum Challenge Round-2 Group Two $450,000 (D) 1,900m
9.25pm Handicap $135,000 (T) 1,800m
10pm Handicap $135,000 (T) 1,400m
The National selections
6.30pm Well Of Wisdom
7.05pm Summrghand
7.40pm Laser Show
8.15pm Angel Alexander
8.50pm Benbatl
9.25pm Art Du Val
10pm: Beyond Reason
Trump v Khan
2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US
2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks
2019: Trump calls Khan a “stone cold loser” before first state visit
2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”
2022: Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency
July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”
Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.
Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”
The details
Heard It in a Past Life
Maggie Rogers
(Capital Records)
3/5
Adele: The Stories Behind The Songs
Caroline Sullivan
Carlton Books
The biog
Favourite books: 'Ruth Bader Ginsburg: A Life' by Jane D. Mathews and ‘The Moment of Lift’ by Melinda Gates
Favourite travel destination: Greece, a blend of ancient history and captivating nature. It always has given me a sense of joy, endless possibilities, positive energy and wonderful people that make you feel at home.
Favourite pastime: travelling and experiencing different cultures across the globe.
Favourite quote: “In the future, there will be no female leaders. There will just be leaders” - Sheryl Sandberg, COO of Facebook.
Favourite Movie: Mona Lisa Smile
Favourite Author: Kahlil Gibran
Favourite Artist: Meryl Streep
COMPANY%20PROFILE
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White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Drivers’ championship standings after Singapore:
1. Lewis Hamilton, Mercedes - 263
2. Sebastian Vettel, Ferrari - 235
3. Valtteri Bottas, Mercedes - 212
4. Daniel Ricciardo, Red Bull - 162
5. Kimi Raikkonen, Ferrari - 138
6. Sergio Perez, Force India - 68
What is safeguarding?
“Safeguarding, not just in sport, but in all walks of life, is making sure that policies are put in place that make sure your child is safe; when they attend a football club, a tennis club, that there are welfare officers at clubs who are qualified to a standard to make sure your child is safe in that environment,” Derek Bell explains.
Sly%20Cooper%20and%20the%20Thievius%20Raccoonus
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Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
COMPANY%20PROFILE
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More from Rashmee Roshan Lall
Essentials
The flights
Emirates, Etihad and Malaysia Airlines all fly direct from the UAE to Kuala Lumpur and on to Penang from about Dh2,300 return, including taxes.
Where to stay
In Kuala Lumpur, Element is a recently opened, futuristic hotel high up in a Norman Foster-designed skyscraper. Rooms cost from Dh400 per night, including taxes. Hotel Stripes, also in KL, is a great value design hotel, with an infinity rooftop pool. Rooms cost from Dh310, including taxes.
In Penang, Ren i Tang is a boutique b&b in what was once an ancient Chinese Medicine Hall in the centre of Little India. Rooms cost from Dh220, including taxes.
23 Love Lane in Penang is a luxury boutique heritage hotel in a converted mansion, with private tropical gardens. Rooms cost from Dh400, including taxes.
In Langkawi, Temple Tree is a unique architectural villa hotel consisting of antique houses from all across Malaysia. Rooms cost from Dh350, including taxes.
Zayed Sustainability Prize
