Google has pledged $250m in Google Ad Grants to help more than 100 government agencies around the world. Reuters
Google has pledged $250m in Google Ad Grants to help more than 100 government agencies around the world. Reuters
Google has pledged $250m in Google Ad Grants to help more than 100 government agencies around the world. Reuters
Google has pledged $250m in Google Ad Grants to help more than 100 government agencies around the world. Reuters

Google launches Covid-19 microsite in Arabic


Alkesh Sharma
  • English
  • Arabic

Alphabet-owned Google rolled out a Covid-19 microsite in Arabic to reach more people in the Middle East and North Africa region with information about the pandemic.

This site is designed to help people quickly access reliable information related to symptoms and prevention measures from authoritative sources such as the World Health Organisation.

“This [microsite] follows other products and initiatives designed to help people access useful and reliable information … such as the SOS alerts on Search, Do the Five campaign with the WHO to raise awareness about prevention measures and the ongoing Doodles that thank medical staff, grocery workers and emergency responders,” Google said in a statement.

The new Arabic microsite is divided into four parts – health information, safety and protection tips, resources from Google and additional content.

Google also launched a Teach From Home site in Arabic containing tips, training and tools to help educators teach remotely.

For students, Google-owned YouTube rolled out an all-Arabic educational hub called YouTube Dorosi, a library of hundreds of classes based on official government syllabuses in the MENA region.

Last week, Google announced $340 million (Dh1.24 billion) in Google Ads credits available to all small and medium businesses globally, including those in MENA, with active accounts over the past year.

“Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across its advertising platforms,” the company said.

“Google also pledged a sum of $250m in Google Ad Grants to help more than 100 government agencies around the world run public service announcements and health and safety awareness campaigns. The ad grants are being rolled out in MENA,” it added.

Directed by: Craig Gillespie

Starring: Emma Stone, Emma Thompson, Joel Fry

4/5

Scoreline

Switzerland 5

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Pad Man

Dir: R Balki

Starring: Akshay Kumar, Sonam Kapoor, Radhika Apte

Three-and-a-half stars

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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