Google faces fresh regulatory scrutiny in Britain over plans to revamp its advertising data system, after an industry lobbying group complained to the competition watchdog that the changes would cement the US tech giant's online dominance.
Marketers for an Open Web, a coalition of technology and publishing companies, said on Monday that it is urging the UK competition watchdog to step in and force Google to delay the rollout of its “privacy sandbox” scheduled for early next year.
The new technology would remove so-called third party cookies that allow users to be tracked across the internet by storing information on their devices, replaced by tools owned by Google. That means login, advertising and other features would be taken off the open web and placed under Google’s control, the group said.
The Competition and Markets Authority confirmed it received the complaint.
“We take the matters raised in the complaint very seriously, and will assess them carefully with a view to deciding whether to open a formal investigation under the Competition Act,” it said in a statement, adding that if the concerns need urgent attention, it would consider using “interim measures" to stop any suspected anti-competitive conduct pending a full investigation.
The complaint follows up on concerns about Google's new system that the watchdog raised in a July report about online platforms and digital advertising. The report recommended the British government adopt a new regulatory approach to governing digital giants making big money from online ads.
Google said the new technology will increase privacy for users while also supporting publishers.
“The ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used," the company said.
Google's Chrome is the world's dominant web browser, and many others like Microsoft's Edge are based on its Chromium technology. Google controls more than 90 per cent of the UK’s £7.3 billion-pound ($8.8bn) search advertising market, the CMA said in its July report.
Third-party cookies allow ad buyers to more effectively target their ads to web users. Privacy sandbox will deny publishers access to the cookies they use to sell digital ads, which will crimp their revenues by up to two-thirds, Marketers for an Open Web said.
The group said Google’s changes will move the digital ad business “into the walled garden of its Chrome browser, where it would be beyond the reach of regulator”. It wants a delay until authorities come up with long term remedies to mitigate Google's dominance over key parts of the web.
MATCH INFO
Uefa Champions League final:
Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports
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World record transfers
1. Kylian Mbappe - to Real Madrid in 2017/18 - €180 million (Dh770.4m - if a deal goes through)
2. Paul Pogba - to Manchester United in 2016/17 - €105m
3. Gareth Bale - to Real Madrid in 2013/14 - €101m
4. Cristiano Ronaldo - to Real Madrid in 2009/10 - €94m
5. Gonzalo Higuain - to Juventus in 2016/17 - €90m
6. Neymar - to Barcelona in 2013/14 - €88.2m
7. Romelu Lukaku - to Manchester United in 2017/18 - €84.7m
8. Luis Suarez - to Barcelona in 2014/15 - €81.72m
9. Angel di Maria - to Manchester United in 2014/15 - €75m
10. James Rodriguez - to Real Madrid in 2014/15 - €75m
Some of Darwish's last words
"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008
His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.
MATCH INFO
Syria v Australia
2018 World Cup qualifying: Asia fourth round play-off first leg
Venue: Hang Jebat Stadium (Malacca, Malayisa)
Kick-off: Thursday, 4.30pm (UAE)
Watch: beIN Sports HD
* Second leg in Australia scheduled for October 10