Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, said the AI seals are part of efforts to foster an enabling environment for the AI industry.
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, said the AI seals are part of efforts to foster an enabling environment for the AI industry.
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, said the AI seals are part of efforts to foster an enabling environment for the AI industry.
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, said the AI seals are part of efforts to foster an enabling environment for the AI industry.

Sheikh Hamdan directs creation of Dubai AI Seal for businesses


Cody Combs
  • English
  • Arabic

Dubai has launched artificial intelligence seals to make it easier for businesses, organisations within the government and other stakeholders to evaluate companies promoting AI services.

The creation of the labels came under the directive of Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, to bolster trust in the AI offerings throughout the emirate.

Dubai hopes the new AI seals for businesses will help to provide a mark of authenticity, while empowering consumers to make informed choices. DCAI
Dubai hopes the new AI seals for businesses will help to provide a mark of authenticity, while empowering consumers to make informed choices. DCAI

"We are dedicated to establishing an enabling environment for the advancement of the AI industry in Dubai," Sheikh Hamdan said.

He said he hoped the AI seals will "drive economic growth, benefit the society, and shape the future we envision for Dubai and the world".

The labels were introduced in April during the Dubai AI Week by the Dubai Centre for Artificial Intelligence, a division of the Dubai Future Foundation that was founded in 2016 to accelerate the adoption of new technology throughout the UAE.

A total of six seal tiers – E, D, C, B, A and S – will be offered to the businesses that apply, "with S representing the highest impact on Dubai's AI economy".

The new service is free of charge, and businesses can apply through the DCAI website.

According to the DCAI, seals will be "awarded to companies with proven and verified activities in Dubai" falling under the categories of AI consulting, development, infrastructure, integration and ancillary services.

Seals will be required by Dubai's government entities from sellers of AI services, and those who earn the seals will have a higher chance of winning government AI projects, the DCAI said.

Dubai's AI seals will have six tiers depending on the business and service offered by various entities.
Dubai's AI seals will have six tiers depending on the business and service offered by various entities.

Last month, Sheikh Hamdan announced a new classification system in Dubai to indicate when AI has been used in research and publications.

The announcements come as AI technology is being developed around the world at a breakneck pace.

In recent years, the UAE − the Arab world’s second-biggest economy − has pursued becoming an AI front-runner, as it seeks to diversify its economy away from oil.

The country’s efforts have resulted in the establishment of start-ups, partnerships and investments from industry leaders.

Dubai has seen a growing amount of recognition for its AI endeavours. According to a recent report from Counterpoint Research, Dubai ranks in the top five world cities in terms of the adoption of AI, beating San Francisco, which is widely considered to be the birthplace of the modern tech industry.

The emirate has helped the country rise to the top in various studies for AI, with a new report from TRG Datacenters ranking the UAE and Saudi Arabia as among the top three artificial intelligence superpowers in the world, behind the US.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: August 20, 2025, 11:25 AM