Meta Platforms, the parent company of Facebook, Instagram and Threads, will start labelling artificial intelligence-generated audio, image and video content as “Made with AI” from next month to address the issue of misleading content on its platforms.
The company said that it will only label AI-generated content and will not remove it unless it violates its policies or in the “highest risk scenarios”.
It admitted its existing policy is “too narrow” as it only covers videos that are created or altered through AI. Its current policy for manipulated media was drafted in 2020.
“In the last four years, and particularly in the last year, people have developed other kinds of realistic AI-generated content like audio and photos, and this technology is quickly evolving,” Monika Bickert, Meta’s vice president of content policy, said in a blog on Friday.
Meta said it is making changes to its policy on the basis of feedback it received from its oversight board that consulted over 120 stakeholders in 34 countries to draft new rules.
It also conducted public opinion poll with more than 23,000 respondents in 13 countries. Nearly 82 per cent respondents voted for adding warning labels for AI-generated content.
Following the announcement, Meta's shares rose and were trading 3.27 per cent higher at $527.61 at 8.40pm UAE time on Friday.
The stock has gained about 14 per cent so far this year and the company had a market value of about $1.01 trillion at close on Thursday.
Globally, AI investments are projected to hit $200 billion by 2025 and could possibly have a bigger impact on gross domestic product, Goldman Sachs Economic Research said in a report in August.
But despite a meteoric rise of the AI industry, authorities have been scrambling to regulate the sector as new innovations continue to outpace existing guidelines.
In December, the EU became the first major governing body to enact major AI legislation with the Artificial Intelligence Act, stipulating what can and cannot be done, and announcing fines of up to more than €35 million ($38.4 million) for non-compliance.
To ensure there is no restriction on freedom of expression, Meta said its oversight board has recommended a “less restrictive” approach to manipulated media like labels with context.
Labelling will be done based on Meta’s own detection of AI content, as well as when users disclose that they are uploading AI-generated media.
“A majority of stakeholders agreed that removal should be limited to only the highest risk scenarios where content can be tied to harm, since generative AI is becoming a mainstream tool for creative expression,” Ms Bickert said.
“If the digitally-created or altered content create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context.”
Meta said it will remove content, regardless of whether it is created by AI or a person, only in selective cases.
For example, if it violates its rules against voter interference, bullying and harassment, violence and incitement, or any other policy in its community standards.
Meta also said it has a network of nearly 100 independent fact-checkers.
If they rate content as false or altered, it will be showed lower in the feed so fewer people see it. An overlay label with more information will also be added.
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COMPANY%20PROFILE
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Sunday:
GP3 race: 12:10pm
Formula 2 race: 1:35pm
Formula 1 race: 5:10pm
Performance: Guns N' Roses
Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
The specs
Price, base / as tested Dh100,000 (estimate)
Engine 2.4L four-cylinder
Gearbox Nine-speed automatic
Power 184bhp at 6,400rpm
Torque 237Nm at 3,900rpm
Fuel economy, combined 9.4L/100km
More from Neighbourhood Watch
The five stages of early child’s play
From Dubai-based clinical psychologist Daniella Salazar:
1. Solitary Play: This is where Infants and toddlers start to play on their own without seeming to notice the people around them. This is the beginning of play.
2. Onlooker play: This occurs where the toddler enjoys watching other people play. There doesn’t necessarily need to be any effort to begin play. They are learning how to imitate behaviours from others. This type of play may also appear in children who are more shy and introverted.
3. Parallel Play: This generally starts when children begin playing side-by-side without any interaction. Even though they aren’t physically interacting they are paying attention to each other. This is the beginning of the desire to be with other children.
4. Associative Play: At around age four or five, children become more interested in each other than in toys and begin to interact more. In this stage children start asking questions and talking about the different activities they are engaging in. They realise they have similar goals in play such as building a tower or playing with cars.
5. Social Play: In this stage children are starting to socialise more. They begin to share ideas and follow certain rules in a game. They slowly learn the definition of teamwork. They get to engage in basic social skills and interests begin to lead social interactions.
In numbers: China in Dubai
The number of Chinese people living in Dubai: An estimated 200,000
Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
MATCH INFO
Newcastle United 3
Gayle (23'), Perez (59', 63')
Chelsea 0
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Yahya Al Ghassani's bio
Date of birth: April 18, 1998
Playing position: Winger
Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda
The National Archives, Abu Dhabi
Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.
Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en
