DooHee Lee, president of Samsung Gulf Electronics, at the launch of the company's new AI-powered TV line-up in Dubai on Wednesday. Photo: Samsung
DooHee Lee, president of Samsung Gulf Electronics, at the launch of the company's new AI-powered TV line-up in Dubai on Wednesday. Photo: Samsung
DooHee Lee, president of Samsung Gulf Electronics, at the launch of the company's new AI-powered TV line-up in Dubai on Wednesday. Photo: Samsung
DooHee Lee, president of Samsung Gulf Electronics, at the launch of the company's new AI-powered TV line-up in Dubai on Wednesday. Photo: Samsung

Samsung takes AI fight to TVs, aiming for double-digit growth in GCC


Alvin R Cabral
  • English
  • Arabic

Samsung Gulf Electronics is targeting a double-digit rise in its television market share in the GCC with a new line-up of artificial intelligence-powered TVs coming with “world-first” features.

The company's new flagship TV comes with its self-developed NQ8 AI Gen3 processor, capable of performing neural tasks two times faster than its predecessor, it said at a product unveiling in Dubai on Wednesday.

The chip's neural networks have increased eight-fold to 512, allowing it to process tasks, from picture and sound adjustments to adapting to 4K and 8K displays, with greater speed, it said.

A neural network is an AI technique that teaches computers to process data similarly to the human brain.

“We're targeting double-digit growth compared to last year,” Nikola Aksentijevic, director of Samsung Gulf's visual display division, told The National.

The 512 neural networks “is the first [in the world] now to actively and proactively” process images and sounds on Samsung's new TVs, he added.

“Market share is always important and at the forefront but not the key element. AI is supposed to help give the ultimate experience … this will allow us to really cater to consumer needs.”

TVs remain a key consumer electronic product despite the rise of mobile devices which have become alternatives for watching content from streaming services.

Samsung, however, has consistently kept pace with market demands and is locked in a battle in the smart TV sector with the likes of fellow South Korean tech major LG Electronics and Japan's Sony.

Seoul-based Samsung maintained its leadership in the global TV market for the 18th consecutive year with a more than 30 per cent market share last year, according to a February report from industry data tracker Omdia.

Samsung and LG are also expected to drive shipments of OLED displays, the panels used in advanced TVs, this year. The market is projected so post a 123 per cent annual growth after a 415 per cent surge last year, London-based Omdia said in a report on Thursday.

Samsung's enhanced TVs are in line with its efforts to be a major player in the highly-competitive AI race.

The company in January introduced Galaxy AI on its S24 smartphones, which assists users in key tasks, from live translations and transcriptions in chats and calls, to editing images and searching with images.

It is powered by Samsung's Gauss machine learning platform, which it launched in November – indicating its official entry into the generative AI race.

Samsung is also planning to extend its AI services into more product categories, Mr Aksentijevic said.

“The whole objective for us is inter-connectivity with pure emphasis on smart things, with the TV at the centre, allowing all connected devices to be controlled from one location,” he said.

“The idea is to make life easier – not to intrude or be invasive but to be complementary to lives and alleviating certain challenges.”

Earlier this week, Samsung announced that Galaxy AI began supporting Arabic to boost the localisation of content on its platform.

The latest language pack, which included Indonesian and Russian, takes the total number of language support to 19, and is available on Galaxy AI's translation, chat and transcript features.

The specs: Fenyr SuperSport

Price, base: Dh5.1 million

Engine: 3.8-litre twin-turbo flat-six

Transmission: Seven-speed automatic

Power: 800hp @ 7,100pm

Torque: 980Nm @ 4,000rpm

Fuel economy, combined: 13.5L / 100km

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How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

Match info

Manchester United 1
Fred (18')

Wolves 1
Moutinho (53')

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

TOUR RESULTS AND FIXTURES

June 3: NZ Provincial Barbarians 7 Lions 13
June 7: Blues 22 Lions 16
June 10: Crusaders 3 Lions 12
June 13: Highlanders 23 Lions 22
June 17: Maori All Blacks 10 Lions 32
June 20: Chiefs 6 Lions 34
June 24: New Zealand 30 Lions 15 (First Test)
June 27: Hurricanes 31 Lions 31
July 1: New Zealand 21 Lions 24 (Second Test)
July 8: New Zealand v Lions (Third Test) - kick-off 11.30am (UAE)

MATCH INFO

Uefa Champions League semi-final, second leg

Roma 4
Milner (15' OG), Dzeko (52'), Nainggolan (86', 90 4')

Liverpool 2
Mane (9'), Wijnaldum (25')

The%20specs
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Everton%20Fixtures
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THE BIO

Ms Davison came to Dubai from Kerala after her marriage in 1996 when she was 21-years-old

Since 2001, Ms Davison has worked at many affordable schools such as Our Own English High School in Sharjah, and The Apple International School and Amled School in Dubai

Favourite Book: The Alchemist

Favourite quote: Failing to prepare is preparing to fail

Favourite place to Travel to: Vienna

Favourite cuisine: Italian food

Favourite Movie : Scent of a Woman

 

 

Skoda Superb Specs

Engine: 2-litre TSI petrol

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Price, base Dh485,000 (GranTurismo) and Dh575,000 (GranCabrio)

Engine 4.7L V8

Transmission Six-speed automatic

Power 460hp @ 7,000rpm

Torque 520Nm @ 4,750rpm

Fuel economy, combined 14.3L (GranTurismo) and 14.5L (GranCabrio) / 100km

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Updated: May 09, 2024, 10:21 AM