The 10 best-selling smartphones in the first quarter of 2024


Deepthi Nair
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Apple’s iPhone 15 Pro Max was the best-selling smartphone in the first quarter of 2024, a report has shown.

Apple and Samsung dominated the top 10 best-selling smartphones list during the same period, figures compiled by Counterpoint Research show.

The two manufacturers captured five positions each, leaving no spot for other brands.

This was the first quarter in which the top 10 smartphones were all 5G capable, Counterpoint said.

Three variants of the iPhone 15 took the top three spots, while another, the iPhone 15 Plus, was the eighth best seller.

The iPhone 14, in fourth position, was the other top performer for Apple, the rankings show.

Samsung's best performer was the Galaxy S24 Ultra, which was the fifth most sold phone in the quarter.

The base Galaxy S24 model came in ninth.

Three other Samsung models – the Galaxy A15 5G, Galaxy A54 and Galaxy A34 – placed sixth, seventh and tenth respectively.

“Consumers are holding onto their smartphones for longer periods because upgrades are offering limited differentiation in features,” Counterpoint Research said.

“This leads consumers to opt for high-end smartphones to ensure their devices remain technologically relevant for a longer duration.”

Global smartphone revenue hit a new high in the first quarter of 2024, led by Apple and higher sales in key regions around the world, a separate study this month by Counterpoint Research showed.

Revenue in the industry jumped 7 per cent to reach its highest level for a March quarter. However, Counterpoint did not provide estimates on the actual value of the revenue.

Smartphone manufacturers typically do not report a breakdown of their sales. Apple's iPhone sales in the first quarter are estimated at around $69.7 billion, according to industry analysts.

Apple commanded 41 per cent of first-quarter revenue as it also posted its highest first-quarter average selling price of $900, up from $880 a year ago, it added.

Samsung Electronics came in at second with an 18 per cent share, followed by Xiaomi and Oppo, with 6 per cent each, and Vivo with 4 per cent. The four companies’ ASPs were $336, $159, $257 and $211, respectively.

The trend towards premium was evident, with seven of the top 10 smartphones being in that category, with the wholesale price at $600 and above, Counterpoint said in its latest report.

“Going forward, we expect the top 10 best-selling smartphones to capture a larger share of total smartphone sales as original equipment manufacturers are focusing on leaner portfolios with premium features, including Generative AI,” the report added.

The Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones, the study found.

The growing popularity of the Apple Pro line-up was evident, as it captured half of Apple’s total sales in the first quarter of 2024, a significant increase from 24 per cent in the same period in 2020, according to Counterpoint research.

“The Pro iPhones have become major revenue drivers for Apple, contributing more than 60 per cent of its sales value in the first quarter of this year,” the consultancy said.

“The Pro line-up offers substantial upgrades and significant enhancements over the base models. This strategic move has proven successful, as consumers are willing to pay for premium features.”

Meanwhile, the strong performance of the S24 series can be attributed to Samsung’s early refresh of the series and its efforts in generative AI technology.

“The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones,” the report said.

Best-selling smartphones in first quarter of 2024

  1. iPhone 15 Pro Max
  2. iPhone 15
  3. iPhone 15 Pro
  4. iPhone 14
  5. Galaxy S24 Ultra
  6. Galaxy A15 5G
  7. Galaxy A54
  8. iPhone 15 Plus
  9. Galaxy S24
  10. Galaxy A34
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First Person
Richard Flanagan
Chatto & Windus 

The major Hashd factions linked to Iran:

Badr Organisation: Seen as the most militarily capable faction in the Hashd. Iraqi Shiite exiles opposed to Saddam Hussein set up the group in Tehran in the early 1980s as the Badr Corps under the supervision of the Iran Revolutionary Guards Corps (IRGC). The militia exalts Iran’s Supreme Leader Ali Khamenei but intermittently cooperated with the US military.

Saraya Al Salam (Peace Brigade): Comprised of former members of the officially defunct Mahdi Army, a militia that was commanded by Iraqi cleric Moqtada Al Sadr and fought US and Iraqi government and other forces between 2004 and 2008. As part of a political overhaul aimed as casting Mr Al Sadr as a more nationalist and less sectarian figure, the cleric formed Saraya Al Salam in 2014. The group’s relations with Iran has been volatile.

Kataeb Hezbollah: The group, which is fighting on behalf of the Bashar Al Assad government in Syria, traces its origins to attacks on US forces in Iraq in 2004 and adopts a tough stance against Washington, calling the United States “the enemy of humanity”.

Asaeb Ahl Al Haq: An offshoot of the Mahdi Army active in Syria. Asaeb Ahl Al Haq’s leader Qais al Khazali was a student of Mr Al Moqtada’s late father Mohammed Sadeq Al Sadr, a prominent Shiite cleric who was killed during Saddam Hussein’s rule.

Harakat Hezbollah Al Nujaba: Formed in 2013 to fight alongside Mr Al Assad’s loyalists in Syria before joining the Hashd. The group is seen as among the most ideological and sectarian-driven Hashd militias in Syria and is the major recruiter of foreign fighters to Syria.

Saraya Al Khorasani:  The ICRG formed Saraya Al Khorasani in the mid-1990s and the group is seen as the most ideologically attached to Iran among Tehran’s satellites in Iraq.

(Source: The Wilson Centre, the International Centre for the Study of Radicalisation)

What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

Updated: May 14, 2024, 7:08 AM`