Apple iPhone 16 units at the company's store in Dubai Mall. Average selling prices of smartphones set a fresh high in the third quarter, led by Apple. Ali Al Shouk / The National
Apple iPhone 16 units at the company's store in Dubai Mall. Average selling prices of smartphones set a fresh high in the third quarter, led by Apple. Ali Al Shouk / The National
Apple iPhone 16 units at the company's store in Dubai Mall. Average selling prices of smartphones set a fresh high in the third quarter, led by Apple. Ali Al Shouk / The National
Apple iPhone 16 units at the company's store in Dubai Mall. Average selling prices of smartphones set a fresh high in the third quarter, led by Apple. Ali Al Shouk / The National

Global smartphone shipments up in Q3 as Apple leads record revenue


Alvin R Cabral
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Apple commanded a record quarter for global smartphone revenue, driven by its new iPhone 16 line-up, as device shipments grew on improved consumer demand and macroeconomic conditions, a report has shown.

Overall industry revenue accelerated 10 per cent annually to hit the highest levels for a September quarter, as shipments inched up 2 per cent to reach about 307 million units, Counterpoint Research said in its latest industry report on Friday.

California-based Apple, the world's most valuable company, held a 43 per cent market share for revenue in the three months ending September. Its chief rival, Samsung Electronics, was second with 16 per cent, followed by Chinese brands Xiaomi, Oppo and Vivo, it said.

Average selling prices also set a fresh high, with Apple again leading with $909, way ahead of the global average of $349 and Samsung's $295.

Still, Seoul-based Samsung maintained its top spot in device shipments, cornering a 19 per cent market share in the third quarter. Samsung briefly lost the number one spot to Apple in the fourth quarter of 2023.

Apple remained at second place with 16 per cent market share, followed by Xiaomi, Oppo and Vivo.

The slightly earlier launch of the iPhone 16 series, a product mix increasingly favouring the flagship's Pro models and a continued expansion in noncore markets, underpinned Apple’s momentum in the third quarter, Jeff Fieldhack, a research director at Hong Kong-based Counterpoint, wrote in the report.

However, he warned that there is reason to remain cautious, as the iPhone 16 line-up has seen mixed results across regions, with sales in key markets such as the US down on an annual basis compared to the iPhone 15 series.

Shipments in the US, the world's biggest economy, retreated as record-low upgrade rates continued to drag the market down, the study showed. India and China, two of the world's biggest smartphone markets, posted increases, with the latter particularly boosted by an improving economy and consumer demand, driven by home-grown brand Huawei Technology.

"The large installed base of three and four-year-old iOS devices is likely to keep a steady flow of iPhone 16 sales in the coming quarters – especially as Apple Intelligence features continue to roll out," Mr Fieldhack added.

Apple Intelligence is the company's much-anticipated dive into generative AI. The first wave of its features was launched this week across certain models of the iPhone, iPad and Mac.

Smartphones are the most popular consumer electronics devices. The industry has slowed down in the past two years due to factors including supply chain issues, high inflation and consumers holding off on upgrading their devices.

However, the upturn is being fuelled by the growth of emerging market economies, a resurgence in consumer spending, an increase in average selling prices and the swift integration of generative AI devices.

The share of smartphones powered by generative AI is projected to hit 18 per cent in 2024, with these devices the “perfect platform for making AI accessible to everyone”, Counterpoint said in a previous report, noting that more than half of smartphones shipments would be generative AI-capable by 2028 as "broader use cases continue to emerge and availability expands across price segments".

For the near term, the global smartphone market "has reached maturity" and shipments are expected to remain stable in the coming years, with growth to be potentially driven by emerging markets like India and those in the Middle East, Africa and South-east Asia, Tarun Pathak, a research director at Counterpoint, wrote in Friday's report.

"We expect smartphone revenue to continue to grow through 2028 as the premiumisation trend continues across markets. New technologies like generative AI and foldables are also likely to drive ASP growth as adoption rates rise," he added.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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England

Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur

Italy
AC Milan, Inter Milan, Juventus

Spain
Atletico Madrid, Barcelona, Real Madrid

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Director: Raed Zeno

Rating: 4/5

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A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

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Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

THE BIO

Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.

Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.

Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.

Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.

 

 

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Updated: November 02, 2024, 12:42 PM