From beauty to gaming: How smart tech is quietly transforming accessibility


Dana Alomar
  • English
  • Arabic

More than 1.3 billion people globally – about 16 per cent of the world’s population – live with some form of disability, according to the World Health Organisation. That includes a broad range of physical, sensory, cognitive and age-related conditions.

Among them, millions live with limited mobility or fine motor challenges, impairments that can make routine tasks like styling hair, applying make-up, or playing video games significantly more difficult.

Innovative consumer technology is now helping people with disabilities gain more independence, confidence and control, often without being explicitly marketed as assistive. Tools from Dyson, L’Oréal, and Microsoft are leading a shift towards inclusive design, proving that innovation for the mainstream can also empower those at the margins.

“It’s not about whether I can do something – it’s about whether a product allows me to do it efficiently, independently and with the same experience as everyone else,” Jessica Smith, a disability advocate born without a left forearm, tells The National.

An empowering styling tool

Ms Smith has been using the new Dyson Airwrap i.d., a hair styling tool that uses sensors, airflow control and app-based settings to simplify the process of curling and drying hair. She says it’s one of the few beauty tools that feels like it was made with people like her in mind.

“The ability to style hair with one hand more seamlessly is a game-changer,” she adds. “It’s exciting to see how it can support my routine.”

The Dyson Airwrap i.d. integrates artificial intelligence to revolutionise beauty and self-care routines.
The Dyson Airwrap i.d. integrates artificial intelligence to revolutionise beauty and self-care routines.

According to Dyson, the product’s accessibility benefits weren’t part of the original design brief but emerged organically through efforts to make styling easier for all users.

“The brief was always to make styling and curling hair more convenient and easier for everyone, not necessarily catering to users with disabilities,” Low Chen Nyeow, associate design manager at Dyson Beauty, tells The National. The Airwrap i.d. connects to an app that automates different steps in the styling process, which is helpful for people with limited mobility.

“It removes the need for them to continually press the power button during the styling process as well as hold the cool shot button down,” Ms Nyeow said. In addition, the device’s self-wrapping barrels and personalised presets cut manual efforts by users.

“Hair gets wrapped automatically, even without the user feeding a hair tress to the barrel,” she added. “The personalised curling sequence simplifies usage and allows users to tailor their styling experience without needing to hold multiple buttons down.”

Ms Smith said she hopes more companies follow Dyson’s example, even if inclusivity isn’t their starting point.

“Inclusion should be the standard, not an afterthought,” she says. “Beauty and personal care are a huge part of people’s confidence and self-expression, but for too long, brands have overlooked the needs of disabled consumers. That’s how innovation truly meets our needs.”

At Dyson, accessibility remains a vital area of continuing research. “Although we do not have immediate plans to integrate voice or gesture controls into beauty tools, our research teams are investigating how emerging technologies could be incorporated in the future,” Ms Nyeow says.

Growing market with untapped potential

Assistive technology is a rapidly growing sector focused on enhancing the quality of life for people with disabilities or age-related limitations. It includes products, devices, and software that support users in performing everyday tasks, from communication and mobility to personal care and digital access.

The global assistive technology market is projected to reach $41 billion by 2033, from $26.8 billion in 2024, according to market research company Imarc Group. Much of this growth comes from specialised companies focused on health care, mobility, and communication.

For example, Sweden's Tobii Dynavox Global develops eye-tracking and speech-generating devices for people with neurological conditions. The US company Ekso Bionics develops wearable exoskeletons that enable individuals with paralysis or mobility impairments to walk again. Aira Technologies is another innovator, offering real-time visual assistance through smart glasses for people who are blind or visually impaired.

Mainstream brands like Dyson, L’Oréal, and Microsoft are contributing to the space. Their consumer-first innovations, while not always designed with disability in mind, are proving to be inclusive by default, showing that accessible design can have the most significant impact when it’s built for everyone.

Innovative make up

L’Oréal's HAPTA, an innovative lipstick applicator for people with limited hand or arm mobility, is an example.

With its launch in January 2023 at the Consumer Electronics Show (CES) in Las Vegas, L’Oréal put inclusive design at the centre of innovation.

HAPTA, a groundbreaking lipstick applicator developed in partnership with L'Oreal
HAPTA, a groundbreaking lipstick applicator developed in partnership with L'Oreal

The device uses sensors and gyroscopic technology to stabilise motion, helping users apply make-up without requiring a full range of movement.

According to a company statement, HAPTA was developed to meet the needs of an estimated 50 million people worldwide who live with limited motor skills. This condition can make daily tasks, such as applying make-up, especially difficult.

The hand-held applicator incorporates technology initially developed by Verily to stabilise utensils for people with mobility impairments, now adapted to beauty routines.

“Inclusivity is at the heart of our innovation and beauty tech strategy,” Barbara Lavernos, the company's deputy chief executive in charge of research, innovation, and technology said in a statement at the launch.

HAPTA features customisable attachments and built-in smart motion controls to increase range of motion and ease of use.

HAPTA, a groundbreaking lipstick applicator developed in partnership with L'Oreal
HAPTA, a groundbreaking lipstick applicator developed in partnership with L'Oreal

It features a magnetic rotating head that provides 360 degrees of rotation and 180 degrees of flexion, enabling users to save preferred positions for future use.

“With HAPTA, we are going one step further by making beauty more accessible to use because everyone should have equal access to it,” Françoise Lehmann, Lancôme global brand president, said at the time.

Gaming for all

In the gaming world, Microsoft’s Xbox Adaptive Controller has become a leading example of how mainstream tech can deliver powerful accessibility.

Designed for players with limited mobility, the device features oversized buttons and multiple input ports that connect to custom accessories, including foot pedals, switches, and sip-and-puff systems.

XBOX ONE - Adaptive Controller
XBOX ONE - Adaptive Controller

These features enable users to personalise their gaming experience according to their physical needs.

“The goal of the Xbox Adaptive Controller is to remove that barrier. We strive to make Xbox the most accessible gaming platform on the market,” Microsoft said in its fact sheet on the device. “The Xbox Adaptive Controller provides a much-needed, simple, and affordable solution for gamers with limited mobility.”

Dana Alomar was a member of the 2025 UAE judging panel for the James Dyson Award, which recognises design and engineering solutions.

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

Super%20Mario%20Bros%20Wonder
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Trump v Khan

2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.

Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

The Vile

Starring: Bdoor Mohammad, Jasem Alkharraz, Iman Tarik, Sarah Taibah

Director: Majid Al Ansari

Rating: 4/5

BUNDESLIGA FIXTURES

Friday (all kick-offs UAE time)

Hertha Berlin v Union Berlin (10.30pm)

Saturday

Freiburg v Werder Bremen (5.30pm)

Paderborn v Hoffenheim (5.30pm)

Wolfsburg v Borussia Dortmund (5.30pm)

Borussia Monchengladbach v Bayer Leverkusen (5.30pm)

Bayern Munich v Eintracht Frankfurt (5.30pm)

Sunday

Schalke v Augsburg (3.30pm)

Mainz v RB Leipzig (5.30pm)

Cologne v Fortuna Dusseldorf (8pm)

 

 

Squads

Sri Lanka Tharanga (c), Mathews, Dickwella (wk), Gunathilaka, Mendis, Kapugedera, Siriwardana, Pushpakumara, Dananjaya, Sandakan, Perera, Hasaranga, Malinga, Chameera, Fernando.

India Kohli (c), Dhawan, Rohit, Rahul, Pandey, Rahane, Jadhav, Dhoni (wk), Pandya, Axar, Kuldeep, Chahal, Bumrah, Bhuvneshwar, Thakur.

How green is the expo nursery?

Some 400,000 shrubs and 13,000 trees in the on-site nursery

An additional 450,000 shrubs and 4,000 trees to be delivered in the months leading up to the expo

Ghaf, date palm, acacia arabica, acacia tortilis, vitex or sage, techoma and the salvadora are just some heat tolerant native plants in the nursery

Approximately 340 species of shrubs and trees selected for diverse landscape

The nursery team works exclusively with organic fertilisers and pesticides

All shrubs and trees supplied by Dubai Municipality

Most sourced from farms, nurseries across the country

Plants and trees are re-potted when they arrive at nursery to give them room to grow

Some mature trees are in open areas or planted within the expo site

Green waste is recycled as compost

Treated sewage effluent supplied by Dubai Municipality is used to meet the majority of the nursery’s irrigation needs

Construction workforce peaked at 40,000 workers

About 65,000 people have signed up to volunteer

Main themes of expo is  ‘Connecting Minds, Creating the Future’ and three subthemes of opportunity, mobility and sustainability.

Expo 2020 Dubai to open in October 2020 and run for six months

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

Specs

Engine: Dual-motor all-wheel-drive electric

Range: Up to 610km

Power: 905hp

Torque: 985Nm

Price: From Dh439,000

Available: Now

The%20specs
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GIANT REVIEW

Starring: Amir El-Masry, Pierce Brosnan

Director: Athale

Rating: 4/5

The specs

Engine: 2.0-litre 4-cyl turbo

Power: 247hp at 6,500rpm

Torque: 370Nm from 1,500-3,500rpm

Transmission: 10-speed auto

Fuel consumption: 7.8L/100km

Price: from Dh94,900

On sale: now

UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
Company profile

Name: Tharb

Started: December 2016

Founder: Eisa Alsubousi

Based: Abu Dhabi

Sector: Luxury leather goods

Initial investment: Dh150,000 from personal savings

 

England v South Africa schedule
  • First Test: Starts Thursday, Lord's, 2pm (UAE)
  • Second Test: July 14-18, Trent Bridge, Nottingham, 2pm
  • Third Test: The Oval, London, July 27-31, 2pm
  • Fourth Test: Old Trafford, Manchester, August 4-8
T20 World Cup Qualifier A, Muscat

Friday, February 18: 10am - Oman v Nepal, Canada v Philippines; 2pm - Ireland v UAE, Germany v Bahrain

Saturday, February 19: 10am - Oman v Canada, Nepal v Philippines; 2pm - UAE v Germany, Ireland v Bahrain

Monday, February 21: 10am - Ireland v Germany, UAE v Bahrain; 2pm - Nepal v Canada, Oman v Philippines

Tuesday, February 22: 2pm – semi-finals

Thursday, February 24: 2pm – final

UAE squad: Ahmed Raza (captain), Muhammad Waseem, Chirag Suri, Vriitya Aravind, Rohan Mustafa, Kashif Daud, Zahoor Khan, Alishan Sharafu, Raja Akifullah, Karthik Meiyappan, Junaid Siddique, Basil Hameed, Zafar Farid, Mohammed Boota, Mohammed Usman, Rahul Bhatia

All matches to be streamed live on icc.tv

Five expert hiking tips
    Always check the weather forecast before setting off Make sure you have plenty of water Set off early to avoid sudden weather changes in the afternoon Wear appropriate clothing and footwear Take your litter home with you
Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

TO ALL THE BOYS: ALWAYS AND FOREVER

Directed by: Michael Fimognari

Starring: Lana Condor and Noah Centineo

Two stars

Classification of skills

A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

WHAT IS A BLACK HOLE?

1. Black holes are objects whose gravity is so strong not even light can escape their pull

2. They can be created when massive stars collapse under their own weight

3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

Five famous companies founded by teens

There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:

  1. Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate. 
  2. Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc. 
  3. Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway. 
  4. Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
  5. Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
Other acts on the Jazz Garden bill

Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

ICC T20 Rankings

1. India - 270 ranking points

 

2. England - 265 points

 

3. Pakistan - 261 points

 

4. South Africa - 253 points

 

5. Australia - 251 points 

 

6. New Zealand - 250 points

 

7. West Indies - 240 points

 

8. Bangladesh - 233 points

 

9. Sri Lanka - 230 points

 

10. Afghanistan - 226 points

 
Washmen Profile

Date Started: May 2015

Founders: Rami Shaar and Jad Halaoui

Based: Dubai, UAE

Sector: Laundry

Employees: 170

Funding: about $8m

Funders: Addventure, B&Y Partners, Clara Ventures, Cedar Mundi Partners, Henkel Ventures

Updated: September 16, 2025, 11:13 AM