Nadeen Ayoub on representing Palestine at Miss Universe: 'We should never be silenced'


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This November, as Nadeen Ayoub steps on to the Miss Universe stage alongside contestants from over 120 countries, she will do more than make history as Palestine’s first participant – she will carry the courage and spirit of her people on a global stage.

“When you have that power, you have a responsibility to speak out. And I feel a huge responsibility,” she tells The National. “Miss Universe is a huge platform, and there's a big responsibility in speaking out about what's happening in the Gaza. No one should be silent about the injustice that's happening. This is the time when Palestine needs to be represented on all platforms everywhere.”

Crowned Miss Palestine in 2022, Ayoub, 27, made history that year when she represented her country for the first time at the Miss Earth pageant, where she was one of the top five finalists. But she had to put her future plans as a title holder on hold after conflict broke out in Gaza in 2023.

“There hasn't been another Miss Palestine since 2022 because of the genocide,” she says. “After Miss Earth, I was supposed go to Miss Universe. But I postponed it because I did not want to go when genocide was happening. I wanted to focus more on staying behind the scenes because the spotlight was supposed to be on the people in Palestine who are suffering, rather than me.”

Nadeen Ayoub in a dress by Palestinian designer Hiba Abdelkarim. Photo: Miss Universe Palestine
Nadeen Ayoub in a dress by Palestinian designer Hiba Abdelkarim. Photo: Miss Universe Palestine

But as violence raged and the humanitarian crises in Palestine worsens, Ayoub felt compelled to use her platform and voice to raise awareness about her people's plight.

“Palestinian people's voices need to be heard, not only the women and children, but everyone,” she says. “The Palestinian woman is a beautiful woman who has a voice that is strong, that's resilient, that is powerful and that is angelic. And I want to show the world that side of Palestine.”

A certified wellness and nutrition coach with a degree in literature and psychology, Ayoub was raised between Palestine, the US and Canada by her father who's a lawyer and her mother, an educator.

She currently splits her time between her hometown of Ramallah, Amman and Dubai, where she founded Olive Green Academy, which promotes sustainability through training and awareness programmes. She also works for Sayidat Falasteen, the philanthropic and media platform of the Miss Palestine Organisation that works to uplift women by sharing their stories, supporting their businesses and showcasing their impact across Palestine and the diaspora.

Ayoub splits her time between her home town of Ramallah, Amman and Dubai, where she works with several philanthropic organisations. Photo: Miss Universe Palestine
Ayoub splits her time between her home town of Ramallah, Amman and Dubai, where she works with several philanthropic organisations. Photo: Miss Universe Palestine

“In a way, I love being an international citizen – a Palestinian international citizen,” she says. “I like to mix what I learn internationally with me being Palestinian. This combination is almost like my art.”

The long-running Miss Universe pageant is one of the most popular annual beauty competitions in the world, watched by an estimated global audience of 500 million. This year, the 74th event will be held in Pak Kret, central Thailand, with the finals on November 21.

The road to the Miss Universe has not been easy, Ayoub says.

“It's a long process … a lot of interviews, a lot of applications. This is the first time in history that Palestine is being represented, but they were not going to just accept my entry. They have a lot of requirements in order to qualify as a contestant. It took me, honestly, years to get here.”

With the support of the Miss Palestine Organisation as well as well-wishers and supporters, she says she's managed to pull together a team to help her prepare for the big stage in November.

“When we went to Miss Earth, it was almost like a one-woman show,” she says. “I didn't have a big agency behind me so I had to really work hard and prepare myself because we lack these tools in Palestine. We don't have as much opportunity as other countries, because we have other causes that need more attention.

“But we have had the most positive reactions to our announcement and people have been so amazing and supportive. I have a team in the Philippines and in Palestine and other places, and all these people want to support me, because they love Palestine. And this is the most beautiful thing about it – they are so happy that Palestine is being represented at this time.”

Ayoub, second from right, was a finalist at the Miss Earth 2022 pageant in Manila, Philippines. EPA
Ayoub, second from right, was a finalist at the Miss Earth 2022 pageant in Manila, Philippines. EPA

That huge responsibility is not lost on Ayoub who says she's going to give it her all and hopes to make a mark, from her fashion choices to the messages she will speak about on stage at multiple events.

“I will definitely be wearing designs from more than one designer in the competition, because I want to support as many Palestinian designers as possible. And I'm also using designs from international designers as well, and I think it's a great way to express my Palestinian identity and also my international identity,” she says.

“And as I've said before, we should never be silenced when there is injustice happening in the world. And we always should speak up for the people in Palestine, for the women and children that are starving right now, for people that are suffering for no fault of their own. And to be truly a queen is to talk about this. This is really my message.”

Recipe: Spirulina Coconut Brothie

Ingredients
1 tbsp Spirulina powder
1 banana
1 cup unsweetened coconut milk (full fat preferable)
1 tbsp fresh turmeric or turmeric powder
½ cup fresh spinach leaves
½ cup vegan broth
2 crushed ice cubes (optional)

Method
Blend all the ingredients together on high in a high-speed blender until smooth and creamy. 

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How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
MATCH INFO

Champions League quarter-final, first leg

Ajax v Juventus, Wednesday, 11pm (UAE)

Match on BeIN Sports

Tributes from the UAE's personal finance community

• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style

“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.

Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term. 

From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”

• Sam Instone, director of financial advisory firm AES International

"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed.  Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."

• Demos Kyprianou, a board member of SimplyFI.org

"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."

• Steve Cronin, founder of DeadSimpleSaving.com

"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.

His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.

Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."

• Zach Holz, who blogs about financial independence at The Happiest Teacher

"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen.  He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”

• Tuan Phan, a board member of SimplyFI.org

"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."

Indika
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EMERGENCY PHONE NUMBERS

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

THE TWIN BIO

Their favourite city: Dubai

Their favourite food: Khaleeji

Their favourite past-time : walking on the beach

Their favorite quote: ‘we rise by lifting others’ by Robert Ingersoll

The specs

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RESULTS

1.30pm Handicap (PA) Dh 50,000 (Dirt) 1,400m

Winner AF Almomayaz, Hugo Lebouc (jockey), Ali Rashid Al Raihe (trainer)

2pm Handicap (TB) Dh 84,000 (D) 1,400m

Winner Karaginsky, Tadhg O’Shea, Satish Seemar.

2.30pm Maiden (TB) Dh 60,000 (D) 1,200m

Winner Sadeedd, Ryan Curatolo, Nicholas Bachalard.

3pm Conditions (TB) Dh 100,000 (D) 1,950m

Winner Blue Sovereign, Clement Lecoeuvre, Erwan Charpy.

3.30pm Handicap (TB) Dh 76,000 (D) 1,800m

Winner Tailor’s Row, Royston Ffrench, Salem bin Ghadayer.

4pm Maiden (TB) Dh 60,000 (D) 1,600m

Winner Bladesmith, Tadhg O’Shea, Satish Seemar.

4.30pm Handicap (TB) Dh 68,000 (D) 1,000m

Winner Shanaghai City, Fabrice Veron, Rashed Bouresly.

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%20Ramez%20Gab%20Min%20El%20Akher
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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

While you're here
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Mercedes V250 Avantgarde specs

Engine: 2.0-litre in-line four-cylinder turbo

Gearbox: 7-speed automatic

Power: 211hp at 5,500rpm

Torque: 350Nm

Fuel economy, combined: 6.0 l/100 km

Price: Dh235,000

Sinopharm vaccine explained

The Sinopharm vaccine was created using techniques that have been around for decades. 

“This is an inactivated vaccine. Simply what it means is that the virus is taken, cultured and inactivated," said Dr Nawal Al Kaabi, chair of the UAE's National Covid-19 Clinical Management Committee.

"What is left is a skeleton of the virus so it looks like a virus, but it is not live."

This is then injected into the body.

"The body will recognise it and form antibodies but because it is inactive, we will need more than one dose. The body will not develop immunity with one dose," she said.

"You have to be exposed more than one time to what we call the antigen."

The vaccine should offer protection for at least months, but no one knows how long beyond that.

Dr Al Kaabi said early vaccine volunteers in China were given shots last spring and still have antibodies today.

“Since it is inactivated, it will not last forever," she said.

How will Gen Alpha invest?

Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.

“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.

Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.

He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.

Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”

Updated: August 18, 2025, 9:55 AM