Eastwave Concept returns for a second season to support the region's fashion designers. Photo: Eastwave Concept
Eastwave Concept returns for a second season to support the region's fashion designers. Photo: Eastwave Concept
Eastwave Concept returns for a second season to support the region's fashion designers. Photo: Eastwave Concept
Eastwave Concept returns for a second season to support the region's fashion designers. Photo: Eastwave Concept

Eastwave Concept: pop-up e-store dedicated to supporting Mena designers returns


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Eastwave Concept, the regional virtual fashion pop-up, is coming back for a second season.

On September 18, the e-store returns and this time it's called Hit Refresh, showcasing men and women's clothing, accessories and jewellery from designers from the Mena region.

Eastwave Concept was founded by Dubai resident Judy Daghestani, who also established Curated Today, alongside Dana Mortada, the brains behind the Los Angeles company Fashion Collective LA.

The pair have combined their industry knowledge to create an e-commerce site to, as they explain, “support and cultivate a family of unique yet like-minded talents, who share passion for their Eastern designs”.

Promoting designers that are proud to come from the Arab world, the pair use marketing expertise to help engage a global audience, leaning on e-commerce strategies to introduce brands to new markets.

The site will showcase the work of 15 emerging and established names, including Aleil handbags from Egyptian Leila Abo Tira, and the Lebanese ready-to-wear brand Blue For Burgundy, and Pearls And Rubies, which crafts slick women’s tailoring in jewel colours.

Jewellery is offered via Fyne, which uses lab-grown diamonds with 18K gold, and Laien, a brand that creates adaptable and changeable pieces.

FforFarah, meanwhile, transforms materials such as eggshells into limited-edition earrings in a rainbow of colours.

The first virtual pop-up by Eastwave Concept was hosted in August 2020, supporting the work of 16 Mena designers.

For the second round, it supports a new tranche of talent. However, there are also some that will appear twice. One is Jeux de Mains, from Lebanon, which creates boisterous ready-to-wear around the idea that “living without colour is like loving without love”, and the UAE talent Zaid by Zaid Farouki, who hand paints each one of his dresses.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street

The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

The Bio

Name: Lynn Davison

Profession: History teacher at Al Yasmina Academy, Abu Dhabi

Children: She has one son, Casey, 28

Hometown: Pontefract, West Yorkshire in the UK

Favourite book: The Alchemist by Paulo Coelho

Favourite Author: CJ Sansom

Favourite holiday destination: Bali

Favourite food: A Sunday roast

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Updated: September 15, 2021, 9:45 AM