Chou Chou is the only private beach club along the J1 Beach strip. Photo: Chouchou
Chou Chou is the only private beach club along the J1 Beach strip. Photo: Chouchou
Chou Chou is the only private beach club along the J1 Beach strip. Photo: Chouchou
Chou Chou is the only private beach club along the J1 Beach strip. Photo: Chouchou

Chouchou review: Members-only private club at J1 Beach creates dishes in signature French style


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The National's Taste Test series takes you inside the latest restaurants just before they open their doors, and ask chefs what dishes they would recommend – and what makes them special – for you to try (or, indeed, avoid).

Here is a preview of the menu at Chouchou, a French-inspired beach house that opens at J1 Beach on Thursday.

Inside Chouchou

There's been a lot of anticipation around J1 Beach, which replaces a massive chunk of La Mer, swapping casual dining spots with about a dozen high-end beachfront restaurants – one of which is the membership-only beach club and eatery Chouchou.

Stepping inside, a sense of tranquility is palpable. The decor is chic yet relaxed, its earthy tones – sand beiges, soft greens and warm terracottas – are complemented by wicker and rattan accents that channel the laid-back sophistication of a classic French Riviera retreat. It feels at once fresh and timeless.

The restaurant side on the ground level is open to non-members, but pool and beach access are restricted. Photo: Chouchou
The restaurant side on the ground level is open to non-members, but pool and beach access are restricted. Photo: Chouchou

Natural light floods the room through expansive windows, casting tables into its bright glow in the daytime and offering a glimpse of the outdoor terrace, which is my favourite part of the venue. It's an idyllic extension of the venue's relaxed elegance, furnished with comfortable dining sets that overlook the pool and the beach. Beachside seating is on comfy sofas rather than traditional sunbeds, while white wooden cabanas line up on one side for those who want more privacy.

Chouchou's USP, however, is its exclusivity – it's the only private beach club along the J1 Beach strip. Only members can access the pool and the beach, as well as the expansive second level of the restaurant. Membership rates start at Dh15,500 per person per year, with other packages available for couples and families. Members can bring up to three guests, who pay for a day-pass fee, from Dh250.

“Where do you go if you want to go to an uncrowded beach at any moment? This is really what we thought a lot about when thinking about opening Chouchou,” says Tessa Horovitz, one of the four co-founders. “Our answer to that is curating a community, hence the exclusivity. It's about allowing for more comfort in an exclusive space.”

Horovitz explains that joining Chouchou entails a “thoughtful vetting process”, where prospective members undergo a selective application to earn their place. This intentional approach allows the team to cultivate a community of like-minded individuals and ensure an atmosphere that’s not only exclusive, but harmonious too.

Members also get discounts on food and drinks, receive invitations to private events and have access to a dedicated concierge to tailor every visit.

Non-members, meanwhile, can get a taste of Chouchou via the restaurant, which serves homey French food. Fresh from Martinique himself, chef Valentin Bernigaud channels everything he's learnt about old French cooking, now adjusted to to the international Dubai palate. Here are four dishes he recommends for your first visit.

Eclat de caviar

While caviar is a fixture in Dubai's high-end restaurant scene, Bernigaud believes it's not always used wisely, pairing it with other “strong ingredients” such as in sushi, for example. “The caviar needs something flat, in terms of flavour profile, just to support and complement it.”

Taste test: The rich Baeri caviar shines in this appetiser, with the subtle flavour of the tart serving as a perfect base. These dishes rely mostly on excellent sourcing of ingredients, which can be a challenge for new restaurants, but Chouchou's caviar hits that perfect briny spot. The dish is both luxurious and comforting, and an ideal start to a sharing-style meal.

La fleur d'artichaut

The artichoke salad is infused with truffle water. Photo: Chouchou
The artichoke salad is infused with truffle water. Photo: Chouchou

“This is my favourite salad, and it's a people favourite too, so far since our soft opening,” says the chef. “We cook the whole artichoke after removing its heart and open it to make a hollow centre. We put green beans, mushrooms and some of the artichoke hearts. The dressing is light and infused with truffle water, and it's topped with truffle shavings too.”

Taste test: The dish is beautifully presented and delicately seasoned, with the aromatic truffle vinaigrette infusing each bite with a rich, earthy depth. Truffle tends to overpower other ingredients in a dish, but this salad is feels indulgent, yet sits light on the stomach, with the crunch of the green beans providing the necessary freshness. This is not for someone who is averse to the smell or taste of truffle, though.

Soupe a l’oignon

Traditional onion soup. Photo: Chouchou
Traditional onion soup. Photo: Chouchou

“When I was just starting my career, I worked at a small but popular cafe in Paris where I learnt this classic recipe. It's the best onion soup I've ever tried,” says Bernigaud. “Even in France, you can get bad onion soup because of the ingredients they use, for example, using oil instead of butter to make it cheaper,” he adds, saying that Chouchou's onion soup is replete with generous amounts of butter, and the best quality stock and cheese.

Taste test: Bernigaud's version features a rich, deeply caramelised onion base simmered to bring out its natural sweetness and layered with robust flavours. Topped with a golden, bubbling layer of Comte cheese and tender onions, each spoonful offers a satisfying blend of savoury broth and melted dairy goodness. It's a heartwarming choice that epitomises French comfort food, and it's my favourite dish of this meal.

Tresor de Saint Pierre

“The meat of john dory, or Saint Pierre in France, can be hard and thick, so this needs delicate cooking. I put olive oil before searing one side of it for three minutes, then take it off the grill and let it finish on the rack. It's served with whelks, soft-boiled quail eggs and some vegetables. It's one of our lighter main courses,” says the chef.

Taste test: Technique is the highlight of this dish, with the glistening john dory exquisitely flaky to touch and taste. The subtle garlic aioli works well too, with the fish complemented by a saffron-tinted rouille sauce that adds depth of flavour. The briny whelks bring a hint of the sea, while the vibrant steamed vegetables add both colour and a crisp contrast.

Millefeuille a la vanille de Madagascar

“Sugar is not a main component in this dessert. We keep it light and allow the vanilla to shine, served on crisp layers of pastry,” explains Bernigaud of his top dessert recommendation at Chouchou.

Taste test: The layers of the crisp, buttery pastry are light and delicate, providing the ideal contrast to the velvety, smooth vanilla cream filling. The cream has a deep, natural sweetness that lingers on the palate, but it remains perfectly light in the mouth. My ultimate test for a good dessert is if I can finish the entire plate without feeling guilty. I do.

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Directed by: Pete Doctor

Rating: 4 stars

Trump v Khan

2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

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  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
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Director: Brady Corbet

Stars: Adrien Brody, Felicity Jones, Guy Pearce, Joe Alwyn

Rating: 3.5/5

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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

T20 World Cup Qualifier

October 18 – November 2

Opening fixtures

Friday, October 18

ICC Academy: 10am, Scotland v Singapore, 2.10pm, Netherlands v Kenya

Zayed Cricket Stadium: 2.10pm, Hong Kong v Ireland, 7.30pm, Oman v UAE

UAE squad

Ahmed Raza (captain), Rohan Mustafa, Ashfaq Ahmed, Rameez Shahzad, Darius D’Silva, Mohammed Usman, Mohammed Boota, Zawar Farid, Ghulam Shabber, Junaid Siddique, Sultan Ahmed, Imran Haider, Waheed Ahmed, Chirag Suri, Zahoor Khan

Players out: Mohammed Naveed, Shaiman Anwar, Qadeer Ahmed

Players in: Junaid Siddique, Darius D’Silva, Waheed Ahmed

Updated: December 04, 2024, 10:44 AM