Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone unveils Viva Magenta as 2023 Colour of the Year
The fiery red hue is rooted in nature and a shade that is ‘audacious and inclusive’
