Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone

Pantone unveils Viva Magenta as 2023 Colour of the Year


Hayley Skirka
  • English
  • Arabic

Viva Magenta has been unveiled as Pantone's “colour of the year” for 2023.

Not quite red and not quite pink, Pantone’s pick for the coming year exists somewhere in-between the hues.

Pantone says the shade is “rooted in nature” and is “expressive of a new signal of strength”.

Officially coded as Pantone 18-1750, the colour was inspired by the red of cochineal, a bright natural dye that’s been derived from a type of small insect for hundreds of years.

Pantone and Cariuma are partnering to create a range of sustainable sneakers in Viva Magenta. Photo: Pantone
Pantone and Cariuma are partnering to create a range of sustainable sneakers in Viva Magenta. Photo: Pantone

It's also a colour that's “inclusive of all” said Leatrice Eiseman, executive director of the Pantone Colour Institute.

Viva Magenta is designed to be reflective of the times that we live in.

“It is this connection between colour and culture that the colour of the year selection represents,” said Elley Cheng, vice president and general manager of Pantone.

“This colour merges the warmth of a natural world with the endless rich possibilities of the digital space.”

Kate, Princess of Wales wears a magenta-toned trouser suit during a visit to the United States on Thursday. AP
Kate, Princess of Wales wears a magenta-toned trouser suit during a visit to the United States on Thursday. AP

The purplish-red hue will also be familiar to social media users. It's similar to the gradient colours found on Instagram’s camera app icon, and to the reddish-pink shades on the music note logo for TikTok, the world's most popular video-sharing platform.

The regal colour has also been spotted on many celebrities, and was the base colour for a suit worn by Kate, Princess of Wales, on her trip to Massachusetts with Prince William this week.

Queen Rania also sported the hue as an accent colour on a white dress she wore earlier this year, in a photo released by Jordan's Royal Palace to mark the engagement announcement of Princess Iman.

Jordan’s Queen Rania and her daughter Princess Iman bint Abdullah II. Photo by Balkis Press
Jordan’s Queen Rania and her daughter Princess Iman bint Abdullah II. Photo by Balkis Press

Pantone has selected a colour of the year annually for over two decades. Its selection has become increasingly influential in the world of design since it was first introduced in 2000.

The company says it observes current trends in fashion, decor, film, technology and more to identify its colour of the year.

It has announced new partnerships with Motorola, Artechouse Studio in New York, Spoonflower Independent Artists and conscious skate shoe brand Cariuma to produce collections themed around Viva Magenta.

Last year’s colour selection was Very Peri — a fusion of blue and violet-red. That was designed to be a blend of trustworthiness, tranquillity and comfort (from the blue) and energy, joy and creativity (from the violet-red).

TOURNAMENT INFO

Opening fixtures:
Friday, Oct 5

8pm: Kabul Zwanan v Paktia Panthers

Saturday, Oct 6
4pm: Nangarhar Leopards v Kandahar Knights
8pm: Kabul Zwanan v Balkh Legends

Tickets
Tickets can be bought online at https://www.q-tickets.com/apl/eventlist and at the ticket office at the stadium.

TV info
The tournament will be broadcast live in the UAE on OSN Sports.

Batti Gul Meter Chalu

Producers: KRTI Productions, T-Series
Director: Sree Narayan Singh
Cast: Shahid Kapoor, Shraddha Kapoor, Divyenndu Sharma, Yami Gautam
Rating: 2/5

SPAIN SQUAD

Goalkeepers Simon (Athletic Bilbao), De Gea (Manchester United), Sanchez (Brighton)

Defenders Gaya (Valencia), Alba (Barcelona), P Torres (Villarreal), Laporte (Manchester City), Garcia (Manchester City), D Llorente (Leeds), Azpilicueta (Chelsea)

Midfielders Busquets (Barcelona), Rodri (Manchester City), Pedri (Barcelona), Thiago (Liverpool), Koke (Atletico Madrid), Ruiz (Napoli), M Llorente (Atletico Madrid)

Forwards: Olmo (RB Leipzig), Oyarzabal (Real Sociedad), Morata (Juventus), Moreno (Villarreal), F Torres (Manchester City), Traore (Wolves), Sarabia (PSG)

COMPANY PROFILE
Company name: BorrowMe (BorrowMe.com)

Date started: August 2021

Founder: Nour Sabri

Based: Dubai, UAE

Sector: E-commerce / Marketplace

Size: Two employees

Funding stage: Seed investment

Initial investment: $200,000

Investors: Amr Manaa (director, PwC Middle East) 

The Bio

Favourite vegetable: “I really like the taste of the beetroot, the potatoes and the eggplant we are producing.”

Holiday destination: “I like Paris very much, it’s a city very close to my heart.”

Book: “Das Kapital, by Karl Marx. I am not a communist, but there are a lot of lessons for the capitalist system, if you let it get out of control, and humanity.”

Musician: “I like very much Fairuz, the Lebanese singer, and the other is Umm Kulthum. Fairuz is for listening to in the morning, Umm Kulthum for the night.”

UAE currency: the story behind the money in your pockets
The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
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MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid

Updated: December 03, 2022, 7:14 AM`