After 50 years of hip-hop, its relationship with jewellery lives on


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From the simple gold chains sported by the pioneering rappers of the 1970s to the bold, customised creations of the 1990s and the bejewelled “sky’s-the-limit” pieces of the 2000s, the worlds of hip-hop and jewellery have always been immutably linked.

Hip-hop's decades-long love affair with jewellery has also birthed dookie ropes, nameplate necklaces, four-finger rings and bejewelled grills.

“I’ve been telling stories with my attire and adornments for as long as I’ve been telling them with beats and rhymes,” rapper Slick Rick writes in the foreword to Vikki Tobak’s new book, Ice Cold: A Hip-Hop Jewelry History, touching on how clothing and accessories are as integral to hip-hop culture as the music itself.

Firmly embedded in the aesthetic, these adornments became physical manifestations of status, upward mobility and changed circumstances despite the odds. They told stories of ancestry, the self and the struggle, and acted as markers of allegiance and aspiration. They were much more than mere trinkets.

Rapper Slick Rick. Photo: Mcbride Clay Patrick
Rapper Slick Rick. Photo: Mcbride Clay Patrick

“My jewels are my superhero suits, an extension of my beautiful brown skin,” Slick Rick continues. “It’s a gift from ancestors who sat on thrones and reigned with rings and rocks the size of ice cubes.”

He writes about coming across a huge Libra pendant in the window of a jewellery store on New York’s Canal Street in the mid-1980s. He continued coveting the piece (even though he is a Capricorn) and with “time, patience, hard work and success” was able to walk into that shop nine months later and pay for it in cash. “Jewellery speaks silently but screams personality,” he says. “Displaying our opulence affirms the traditions and wealth of our culture.”

Tobak has spent the past 25 years writing about hip-hop, having started her career working for a music label before serving as Jay-Z’s first publicist and then moving into journalism. Her first book, Contact High: A Visual History of Hip-Hop, featured rare outtakes from more than 100 era-defining photoshoots, alongside interviews and essays from industry legends.

“When I was doing Contact High, which was a photographic history, you of course notice all the little sartorial details – the sneakers, obviously, and the clothing, by Dapper Dan and other very specific designers. All of that is very well documented. But the jewellery was there hiding in plain sight, at least in terms of a story,” says Tobak, who launched her latest work in Dubai during Sole Dxb last year.

The cover of Ice Cold: A Hip Hop Jewelry history. Photo: Mike Miller
The cover of Ice Cold: A Hip Hop Jewelry history. Photo: Mike Miller

“It was a natural time to tell that story," she told The National. "Next year is the 50th anniversary of hip-hop and when you think about what the jewellery started from in the late 1970s – very humble, little gold chains and hoop earrings for women – to what it has become now, in terms of its stature in pop culture and the world of luxury. It’s now a pop culture phenomenon, it’s now a luxury phenomenon and it’s a great come-up story.”

In 1980, Kurtis Blow donned six layered gold chains for the cover of his self-titled debut album, officially solidifying the link between hip-hop and jewellery. It kick-started an era of increasingly distinctive designs – remixed Mercedes-Benz and Rolls-Royce logos descending from giant gold chains; religious motifs, including crosses, angels and Jesus heads, reshaped into oversized medallions; memory pendants immortalising lost loved ones; and deeply personal pieces chronicling names, neighbourhoods, astrological signs, birth dates or crew affiliations.

“Certain gold link styles became instant street classics,” Tobak writes. These included the figaro chain, an alternating pattern of oval and circular links; herringbone chains, with their tightly woven, seamless designs; and, most famously, the Cuban link, consisting of thick circular or oval-shaped gold pieces.

P Diddy aka Sean Diddy Combs in New York City in 1999. Photo: Ice Cold: A Hip Hop Jewelry History
P Diddy aka Sean Diddy Combs in New York City in 1999. Photo: Ice Cold: A Hip Hop Jewelry History

In the 1990s, hip-hop moved out of the clubs and into the boardroom, birthing business moguls such as Jay-Z and Sean Diddy Combs. Jewellery became bigger and bolder, now laden with diamonds, gemstones and platinum.

In the mid-1990s, the original New York hip-hop jeweller Tito Caicedo created Notorious BIG’s first Jesus piece, since dubbed “the Hope diamond of hip-hop”. The Jesus motif has been remixed in myriad ways, by almost every rapper in existence, and remains a constant symbol of faith and success.

Chains emerged that spelled out artists’ allegiance and loyalty to their chosen record labels – perhaps most famously in the case of Death Row Records chief executive “Suge” Knight and rapper Tupac Shakur’s matching pendants, depicting the label’s logo in diamonds – an inmate strapped to the electric chair.

In the 2000s, as the commercialisation, influence and wealth associated with hip-hop have continued to expand, the stakes have grown ever higher. Tobak points to Kanye West’s gigantic Horus medallion and chain, worth about $300,000; Jay-Z’s 5-kg Cuban gold chain, priced at about $200,000; and Lil Uzi Vert’s Marilyn Manson chain, worth $220,000.

Artists such as Pharrell Williams, Tyler and Cardi B have become bona fide collectors, while A$AP Rocky arguably leads the way in terms of experimentation and subversion. From the beginning, customisation has been key. “The jewellers that worked with hip-hop, just like the fashion designers that worked with hip-hop, had to have a certain understanding of the hustle, the spirit of it,” says Tobak. “Hip-hop has this great tradition of customisation and remixing, of having things that nobody else has. The street was the runway and you wanted to stand out.

A spread from Ice Cold showing rapper Pharrell's jewellery. Photo: Ice Cold
A spread from Ice Cold showing rapper Pharrell's jewellery. Photo: Ice Cold

“So, even if they could afford it, they couldn’t just walk into Tiffany & Co, because they didn’t want the same things everybody else had. They wanted something that spelled out their name, or they wanted a mix of two links, like a Gucci link and a Cuban link.”

Dedicated hip-hop jewellers include Tito of Manny’s and Avianne & Co, as well as more contemporary artisans such as Greg Yuna, Alex Moss and Eliantte, plus Icebox Jewelers and Iceman Nick. “When the luxury brands fall short and don’t serve us, we create our own luxury,” Rick says.

One of hip-hop's greatest unsung collaborators is the Uzbek-American designer Jacob Arabo. Having emigrated to the US with his family as a teenager in the 1980s, Arabo was working in New York’s diamond district, and began designing custom made pieces under the name Diamond Quasar. A commission for the Brooklyn rapper Notorious BIG earned Arabo the nickname "Jacob the Jeweller”, and soon other rappers were requesting one-off gold and diamond pieces.

By 1986, Arabo launched Jacob & Co to cater to the likes of Combs, Williams and Ye, the artist formerly known as Kanye West, including the Horus necklace he wore to perform at the 2010 BET Awards.

Known for his ability to create flashy, larger-than-life jewellery, and despite various run-ins with the law for alleged money laundering and falsifying records, Jacob & Co has today transitioned into a respected maker of high end watches and now turns over more than $188million a year.

Alongside Arabo, there is Eddie Plein, who is credited with inventing the grill, with his removable gold fronts for teeth. Originally from Surinam, he put his dentistry training to use, founding Eddie’s Gold Teeth in New York, making 22-carat gold covers that encased three or four teeth at a time.

In the early 1980s, he was creating these fronts for the likes of Public Enemy rapper Flavor Flav, Big Daddy Kane and Kool.G.Rap. Shifting later to Atlanta, he continued with more elaborate grills for artists such as OutCast and Ludacris.

However, it was Ben Baller who took grills to another level, through his company If & Co. Real name Ben Yang, Baller started as a producer for Dr Dre, and was one of the people who signed Jay-Z to the label Priority Records, until he was fired and forced to sell his huge trainer collection.

Netting $1million from the sale, Baller set up If & Co in 2006, and his first major client was Mariah Carey. The company website reads, "we didn't invent grills, we just perfected them," it specialises in full customisation, including the "fully iced" option, which is smothered in white pavé diamonds.

In a sign of how far hip-hop has shifted into the realm of art, in late 2020, Baller collaborated with the celebrated Japanese artist Takashi Murakami, on a pendant and chain of pink sapphire, ruby, diamond and rose gold.

In 2021, he debuted a figurine necklace, made in collaboration with the street artist Kaws and the rapper Kid Cudi. Called Space, it is covered in diamonds and sapphires.

The Space pendant by Ben Baller, Kaws and Kid Cudi. Photo: @benballer / Instagram
The Space pendant by Ben Baller, Kaws and Kid Cudi. Photo: @benballer / Instagram

Traditional luxury brands had a somewhat uneasy relationship with hip-hop in the early days, initially reticent about being associated with the genre. A watershed moment came in 2018, when A$AP Ferg became the first hip-hop artist to be named an ambassador for Tiffany & Co, with the brand featuring Jay-Z and Beyonce in a campaign shortly after.

Tobak often gets asked why she would write a book that glamourises conspicuous consumption, by people who, she says, have missed the point. “Or, people will ask me, if all these rappers come from such humble beginnings, why would they blow their money on this?

“There’s a lot of coded language that people use when they talk about wealth for people that have not traditionally had it. There is a lot of judgment around people making money and breaking through these barriers,” she says.

“It’s more about the person asking the question and what they view as the world order of capitalism. It means you don’t understand what it means to suddenly be in a position where you’ve transcended your circumstances.

“I think that’s a beautiful thing,” she continues. “And as complicated as it is, that’s the American dream. I think what this story does is force people to ask themselves – who is the American dream for? Who gets to have it? It’s a much more complex story than conspicuous consumption.”

Canadian rapper Drake undoubtedly has the most impressive jewellery collection.

A gold, ruby and diamond crown ring, designed and worn by the late US rapper Tupac Shakur during his last public appearance in 1996. AFP
A gold, ruby and diamond crown ring, designed and worn by the late US rapper Tupac Shakur during his last public appearance in 1996. AFP

Among his many possessions is a 127.5 carat white diamond Homer necklace, estimated to be worth $2.3million, and the rapper was recently spotted shopping for a Life Cycle chain necklace by the Lebanese jeweller Nadine Ghosn, with prices starting at $38,680. He also owns the gold, diamond and ruby Crown ring designed and worn by Tupac Shakur during his final appearance in 1996.

When it came up for auction in July this year, Drake quietly dropped $1 million to ensure it was his.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Anghami
Started: December 2011
Co-founders: Elie Habib, Eddy Maroun
Based: Beirut and Dubai
Sector: Entertainment
Size: 85 employees
Stage: Series C
Investors: MEVP, du, Mobily, MBC, Samena Capital

Some of Darwish's last words

"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008

His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.

Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

UAE currency: the story behind the money in your pockets
Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

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Manchester City 4 (Gundogan 8' (P), Bernardo Silva 19', Jesus 72', 75')

Fulham 0

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The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
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Price: From Dh219,000
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Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

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Uefa Champions League semi-final, first leg

Tottenham 0-1 Ajax, Tuesday

Second leg

Ajax v Tottenham, Wednesday, May 8, 11pm

Game is on BeIN Sports

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Farasan Boat: 128km Away from Anchorage

Director: Mowaffaq Alobaid 

Stars: Abdulaziz Almadhi, Mohammed Al Akkasi, Ali Al Suhaibani

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Greatest Royal Rumble results

John Cena pinned Triple H in a singles match

Cedric Alexander retained the WWE Cruiserweight title against Kalisto

Matt Hardy and Bray Wyatt win the Raw Tag Team titles against Cesaro and Sheamus

Jeff Hardy retained the United States title against Jinder Mahal

Bludgeon Brothers retain the SmackDown Tag Team titles against the Usos

Seth Rollins retains the Intercontinental title against The Miz, Finn Balor and Samoa Joe

AJ Styles remains WWE World Heavyweight champion after he and Shinsuke Nakamura are both counted out

The Undertaker beats Rusev in a casket match

Brock Lesnar retains the WWE Universal title against Roman Reigns in a steel cage match

Braun Strowman won the 50-man Royal Rumble by eliminating Big Cass last

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

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The biog

Hometown: Birchgrove, Sydney Australia
Age: 59
Favourite TV series: Outlander Netflix series
Favourite place in the UAE: Sheikh Zayed Grand Mosque / desert / Louvre Abu Dhabi
Favourite book: Father of our Nation: Collected Quotes of Sheikh Zayed bin Sultan Al Nahyan
Thing you will miss most about the UAE: My friends and family, Formula 1, having Friday's off, desert adventures, and Arabic culture and people
 

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
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Company%C2%A0profile
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My Country: A Syrian Memoir

Kassem Eid, Bloomsbury

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

How the bonus system works

The two riders are among several riders in the UAE to receive the top payment of £10,000 under the Thank You Fund of £16 million (Dh80m), which was announced in conjunction with Deliveroo's £8 billion (Dh40bn) stock market listing earlier this year.

The £10,000 (Dh50,000) payment is made to those riders who have completed the highest number of orders in each market.

There are also riders who will receive payments of £1,000 (Dh5,000) and £500 (Dh2,500).

All riders who have worked with Deliveroo for at least one year and completed 2,000 orders will receive £200 (Dh1,000), the company said when it announced the scheme.

Match info

Manchester United 1
Fred (18')

Wolves 1
Moutinho (53')

THE DEALS

Hamilton $60m x 2 = $120m

Vettel $45m x 2 = $90m

Ricciardo $35m x 2 = $70m

Verstappen $55m x 3 = $165m

Leclerc $20m x 2 = $40m

TOTAL $485m

Updated: August 11, 2023, 1:36 PM