Shah Rukh Khan featured on an advert for Fair & Handsome, skin whitening cream. Courtesy Emami
Shah Rukh Khan pictured in a billboard advert on Sheikh Zayed Road for the skin whitening cream Fair and Handsome on August 8th, 2018. Chris Whiteoak / The National
Fair & Lovely face whitening cream for sale at a hypermarket in Dubai on August 4th 2011.. Pawan Singh / The National
India's growing market for whitening creams exploits what marketing gurus call the country's "snow white syndrome". Prashanth Vishwanathan / Bloomberg News
A customer checks a skin whitening cream at a grocery store in Dubai on September 4th 2011. Pawan Singh / The National
Fair and White whitening products showcased at Beauty World in Dubai on May 26th 2015. Jeffrey E Biteng / The National
Pedestrians walk past a hoarding advertising a skin-whitening cream on a street in Abidjan. Many African countries including Ivory Coast have banned the use of skin-lightening products because of health concerns. AFP
Shah Rukh Khan featured on an advert for Fair & Handsome, skin whitening cream. Courtesy Emami
Shah Rukh Khan pictured in a billboard advert on Sheikh Zayed Road for the skin whitening cream Fair and Handsome on August 8th, 2018. Chris Whiteoak / The National
Fair & Lovely face whitening cream for sale at a hypermarket in Dubai on August 4th 2011.. Pawan Singh / The National
India's growing market for whitening creams exploits what marketing gurus call the country's "snow white syndrome". Prashanth Vishwanathan / Bloomberg News
A customer checks a skin whitening cream at a grocery store in Dubai on September 4th 2011. Pawan Singh / The National
Fair and White whitening products showcased at Beauty World in Dubai on May 26th 2015. Jeffrey E Biteng / The National
Pedestrians walk past a hoarding advertising a skin-whitening cream on a street in Abidjan. Many African countries including Ivory Coast have banned the use of skin-lightening products because of health concerns. AFP
Shah Rukh Khan featured on an advert for Fair & Handsome, skin whitening cream. Courtesy Emami
