The Next Level offers panoramic views of Palm Jumeirah and Dubai’s skyline. Photo: Nakheel
The Next Level offers panoramic views of Palm Jumeirah and Dubai’s skyline. Photo: Nakheel
The Next Level offers panoramic views of Palm Jumeirah and Dubai’s skyline. Photo: Nakheel
The Next Level offers panoramic views of Palm Jumeirah and Dubai’s skyline. Photo: Nakheel

The View at the Palm opens 'The Next Level', Palm Jumeirah's highest viewing platform


Sophie Prideaux
  • English
  • Arabic

A new viewing platform on top of The Palm Tower is set to become the highest viewing platform on Palm Jumeirah, offering unobstructed 360° views.

Located on the 54th floor – 250 metres above the ground – The Next Level is an extension of The View at The Palm, offering a private viewing space with barrierless, panoramic views of the Palm Jumeirah below and Dubai’s skyline.

The View at the Palm first opened in April 2021, located on level 52 of The Palm Tower. The new extension will offer a “new dimension” to the attraction, Omar Khoory, chief assets officer at Nakheel says.

“Nakheel continues to push boundaries and introduce unique, record-breaking concepts that set Dubai apart as a world-famous destination. Following the overwhelming success of The View at The Palm, launched in April last year, we are delighted to take this experience to new heights by introducing The Next Level, adding a new dimension to what is already a highly popular, ‘must-see’ attraction,” he says.

“We look forward to welcoming visitors for an unrivalled experience that celebrates the spectacular feat of engineering that is Palm Jumeirah.”

Open from Tuesday, general tickets start at Dh175 for adults and Dh120 for juniors aged 4 to 12, featuring fast track access to Levels 52 and 54 as well as a self-tour.

There’s also a VIP experience available, starting at Dh325 for adults and Dh145 for juniors, including fast track access to The View on Level 52 and The Next Level, a guided tour and VIP lounge access where a house or sparkling drink, Arabic sweets and snacks await.

The launch was celebrated with a collaboration with Zahra Lari, Emirati figure skater and the Middle East’s first international competitor, for which the observation deck was temporarily transformed into an ice-rink and her own skating playground for a day.

Dropping from a helicopter onto The Next Level, Lari performed acrobatic stunts, dances and spins on Palm Jumeirah’s highest vantage point.

The View at The Palm is open from Monday to Thursday, 9am to 10pm and Friday to Sunday, 9am to 12am. Owing to the limited capacity at The Next Level, customers are advised to buy tickets in advance.

The View at The Palm – in pictures

  • The View at The Palm is all set to open to the public on Wednesday, April 7. All photos are by Antonie Robertson/The National
    The View at The Palm is all set to open to the public on Wednesday, April 7. All photos are by Antonie Robertson/The National
  • The new observation deck will offer visitors views of the man-made island from its 52nd floor.
    The new observation deck will offer visitors views of the man-made island from its 52nd floor.
  • Visitors will be able to see the shape of Palm Jumeirah as well as the Dubai skyline.
    Visitors will be able to see the shape of Palm Jumeirah as well as the Dubai skyline.
  • The observation deck has binoculars for a closer look.
    The observation deck has binoculars for a closer look.
  • The new attraction will also have a VIP Lounge with an outdoor terrace.
    The new attraction will also have a VIP Lounge with an outdoor terrace.
  • A glimpse of Dubai from 240 metres above the ground.
    A glimpse of Dubai from 240 metres above the ground.
  • The View at The Palm is connected to Nakheel Mall on Palm Jumeirah.
    The View at The Palm is connected to Nakheel Mall on Palm Jumeirah.
  • An interactive aquarium tunnel at the entrance of The View.
    An interactive aquarium tunnel at the entrance of The View.
  • Ticket prices begin at Dh100 for adults and Dh69 for children.
    Ticket prices begin at Dh100 for adults and Dh69 for children.
  • The attraction will also house The View exhibition and a gift shop.
    The attraction will also house The View exhibition and a gift shop.
How Voiss turns words to speech

The device has a screen reader or software that monitors what happens on the screen

The screen reader sends the text to the speech synthesiser

This converts to audio whatever it receives from screen reader, so the person can hear what is happening on the screen

A VOISS computer costs between $200 and $250 depending on memory card capacity that ranges from 32GB to 128GB

The speech synthesisers VOISS develops are free

Subsequent computer versions will include improvements such as wireless keyboards

Arabic voice in affordable talking computer to be added next year to English, Portuguese, and Spanish synthesiser

Partnerships planned during Expo 2020 Dubai to add more languages

At least 2.2 billion people globally have a vision impairment or blindness

More than 90 per cent live in developing countries

The Long-term aim of VOISS to reach the technology to people in poor countries with workshops that teach them to build their own device

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Honeymoonish
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WORLD CUP SEMI-FINALS

England v New Zealand (Saturday, 12pm)

Wales v South Africa (Sunday, 1pm)

World Cricket League Division 2

In Windhoek, Namibia - Top two teams qualify for the World Cup Qualifier in Zimbabwe, which starts on March 4.

UAE fixtures

Thursday, February 8 v Kenya; Friday, February v Canada; Sunday, February 11 v Nepal; Monday, February 12 v Oman; Wednesday, February 14 v Namibia; Thursday, February 15 final

The bio:

Favourite film:

Declan: It was The Commitments but now it’s Bohemian Rhapsody.

Heidi: The Long Kiss Goodnight.

Favourite holiday destination:

Declan: Las Vegas but I also love getting home to Ireland and seeing everyone back home.

Heidi: Australia but my dream destination would be to go to Cuba.

Favourite pastime:

Declan: I love brunching and socializing. Just basically having the craic.

Heidi: Paddleboarding and swimming.

Personal motto:

Declan: Take chances.

Heidi: Live, love, laugh and have no regrets.

 

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6.30pm: Emirates Holidays Maiden (TB), Dh82,500 (Dirt), 1,900m
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Rating: 1/5

Updated: February 01, 2022, 10:58 AM