Prada embraces slouchy elegance with new Dada bag





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Prada’s autumn/winter 2025 women’s show was theatre by way of paradox. Titled Raw Glamour, the collection explored femininity through a lexicon of contradiction – harmony met dissonance, structure wrestled with improvisation.

Typically, Miuccia Prada and Raf Simons offered little elaboration, leaving audiences to decode which pieces best articulated their manifesto. But one accessory crystallised the entire proposition: the Dada bag.

Named after the anti-establishment art movement that dismantled logic and beauty, the bag channels Prada’s own compulsion to unpick codes of classic femininity, reassembling them into something stranger and more magnetic.

Kendall Jenner, right, in Prada's autumn/winter 2025 campaign. Photo: Prada
Kendall Jenner, right, in Prada's autumn/winter 2025 campaign. Photo: Prada

Rendered in white, soft nude, grey or black, it tapers delicately with elongated handles positioned a third of the way down – a subtle redistribution of weight and perspective.

A narrow buckled belt cinches the bag’s “waist”, gathering soft nappa leather into loose, intentional folds. This isn’t the prescribed perfection of razor pleats, but the haphazard beauty of studied nonchalance.

Prada’s creative duo have always favoured the undone over the immaculate, finding profound humanity in moments of deliberate imperfection.

The Dada bag uses belting to create shape and volume. Photo: Prada
The Dada bag uses belting to create shape and volume. Photo: Prada

Belting is hardly novel at Prada; it’s a recurring motif exploring body-garment relationships. Here, applied to soft and smooth nappa, it conjures ladylike sophistication, while pivoting between elegance and utility.

This is Miuccia’s particular genius – transforming supposed flaws into new standards of taste. With its ambiguous proportions and utility-inflected elegance, the Dada feels destined not for It-bag hysteria, but for women too self-aware to follow prescribed rules. The bag serves as metaphor for the entire collection – a study in restraint and release, order and undoing.

Clothes, too, inhabited this liminal space – rigorous tailoring met spontaneous draping, rugged knits paired with whisper-light silks, suggesting strength and fragility aren’t opposites, but collaborators in defining modern femininity.

At Prada, contradiction isn’t merely tolerated – it’s skilfully curated. With the Dada bag as a standard-bearer, this season clarified one truth – feminine glamour isn’t extinct. It has simply been deconstructed.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Safety 'top priority' for rival hyperloop company

The chief operating officer of Hyperloop Transportation Technologies, Andres de Leon, said his company's hyperloop technology is “ready” and safe.

He said the company prioritised safety throughout its development and, last year, Munich Re, one of the world's largest reinsurance companies, announced it was ready to insure their technology.

“Our levitation, propulsion, and vacuum technology have all been developed [...] over several decades and have been deployed and tested at full scale,” he said in a statement to The National.

“Only once the system has been certified and approved will it move people,” he said.

HyperloopTT has begun designing and engineering processes for its Abu Dhabi projects and hopes to break ground soon. 

With no delivery date yet announced, Mr de Leon said timelines had to be considered carefully, as government approval, permits, and regulations could create necessary delays.

Updated: September 11, 2025, 9:52 AM