Postcard from Davos: Syria tries to convince the world it is open for business

For the first time in 55 years of World Economic Forum annual meetings, a Syrian official representing the government is attending Davos. Asaad Al Shibani, the country’s new Foreign Minister, arrived on Tuesday and has had a series of meetings to explain the vision of the new Syrian authorities to world leaders.

Mr Al Shibani’s attendance in Davos is part of a wider opening up by the West to Syria and his main message is that his country is open for business. However, that opening up is stalled by international sanctions, particularly from the US, still imposed on Syria.

Mr Al Shibani addressed a room packed with officials, journalists and business people on Wednesday afternoon in a moderated event. His moderator was a surprising choice, former British prime minister Tony Blair. He started the conversation by asking Mr Al Shibani how things are in Damascus, to which the minister responded with a broad smile: “It is amazing. Finally, we have our freedom."

Mr Al Shibani went on to say that “we have mini-Davoses in Damascus every day”, alluding to the many diplomatic visitors the Syrian capital has hosted since the fall of former president Bashar Al Assad's regime in December. And while Mr Al Shibani said “people are celebrating”, he also acknowledged that during the Syrian civil war “15 million people were killed and displaced - I owe my place to them”.

He was very clear about the authorities he represents being committed to a just future and representing all Syrians. However, when Mr Blair asked him about the issue of minorities, Mr Al Shibani was clear that Syria should be for all Syrians, rather than dividing the population based on ethnicity or religion. Responding to a question about whether women will be represented in government, he said: “Of course, they should be."

The Syrian official spoke of the need to rebuild the country. “We will not look at the past - [we are] looking to the future," he added. He also committed to making sure Syrians are treated fairly. “We will not repeat the past."

A key factor in the rebuilding of Syria will be the ability to bring in foreign investment, much of which relies on removing the sanctions. “We inherited a collapsed state in Syria," Mr Al Shibani said. "There is no economy. We have a big opportunity for investment."

He made it clear that Syria is open to business and drew a sharp contrast with the regime that put restrictions on businesses before the civil war. “From the first day we have a vision - the economy will be open and we will open the road for investment in Syria from all the world," Mr Al Shibani said.

He highlighted five sectors that his government is working on: energy, telecommunications, roads and airports, education and health.

While he did not go into details about the challenges facing his country, he acknowledged that many challenges exist. “We know there are high expectations, but the Syrian people are ambitious," he added. He said jokingly that US President Donald Trump took the slogan "America first" from Syrians who insist “Syria first” will be their motto.

Mr Blair said he would meet Mr Al Shibani at the next annual meeting of the World Economic Forum to determine how much of his government’s promises have been implemented.

While Mr Al Shibani had many meetings, he did not hold talks with the Iranian delegation. Tehran's Vice President Javad Zarif is attending the meeting and the two men have been seen in the same hall, but it appears they have not spoken or interacted directly.

Other officials who met the Syrian Foreign Minister and some who have been to Damascus in the past few weeks said everything they hear from the new authorities is very promising, but what will ultimately matter is the actions of those authorities. That is what they will be judged on by the international community and their own people.