Inside a tall glass-encased structure at the Expo Osaka 2025, Japanese families breathe in the fragrance from a hand-carved earthen incense burner inside the UAE pavilion, watched closely by the close-knit team who have brought it all to life.
Young couples touch date palm reeds that stretch high above them in an oasis recreated with more than two million palm fronds, as children sit on rugs spread across the pavilion to watch as their parents brush their fingers across bold black and white threads woven on a traditional wooden loom. The team behind it is a group led by women that has worked closely with hundreds of UAE and Japanese craftspeople, woodcarvers, architects, designers and suppliers.
They tell the nation’s story using artefacts from iron and silver khanjars (daggers) to touchscreens that detail the UAE's progress in space exploration, sustainability and solar energy. With the title Earth to Ether, the pavilion tells of a nation proud of its heritage, whose people have sky-high ambitions.
Sourcing date palm waste
Mariam Al Memari, the head of the UAE Expo Office, speaks of the collective effort to build the pavilion using agricultural waste, discarded date palm trees and leaves in Japan. It took meticulous planning to source date palm waste from farmers in the Middle East and North Africa region, she told The National.
“What is really interesting about this participation is the UAE approach in bringing together different collaborations with partners and suppliers from Japan, the world and the UAE from design, to content to setting up the supply chains for us to actually to deliver this pavilion,” Ms Al Memari said.
This is the second time the World Expo has come to Osaka. The first time the city hosted it, in 1970, 64 million people visited, making it the most-visited world's fair of the 20th century. Abu Dhabi made its debut at that fair, with a pavilion inspired by a fort in Al Ain.
“This Expo is really special for us as we started our Expo journey through Abu Dhabi’s participation in 1970, and now we're back as the UAE more than 55 years later,” Ms Al Memari said. “Now we are showcasing our leading efforts in various fields such as space exploration, health care and sustainable technology.”
A place to rest
The massive glass walls work as an invitation, with visitors glancing into the clear structure and then walking in to explore further.
“It really feels like the UAE is saying 'welcome, you can come here and shelter'. And on days when it’s been raining, a lot of people use the pavilion as a place to rest,” said Shaikha Al Ketbi, the UAE pavilion's creative director. “We know it's physically challenging to see so many exhibitions at once and it's almost a relief when you find a place to sit. We considered that in our design to make people feel relaxed and welcome.”
Handwork by artisans from both countries created the entrance pergola that uses Japanese cedar topped with a canopy of khoos, an Emirati craft of weaving dried date palms. A traditional Emirati architectural technique called areesh is fused with detailed Japanese woodwork to mould the date palm reeds into 90 columns that soar 16 metres high.
“The entire design concept is rooted in the idea of areesh but we wanted to reinterpret what areesh can look like in the future,” Ms Al Ketbi said. “It was part of our past but how will it look in our future and how can we continue to incorporate it in buildings?”
Heritage and the future
A room at the back of the pavilion has people queuing up for short workshops on sadu, khoos and talli, traditional braiding, weaving and decorative embroidery demonstrated by Emirati craftswomen.
Visitors gather on chairs around a table, choose from pink, blue or gold threads, follow the steps shown by the Emirati women and listen to instructions in Japanese and English from guides. They leave with small souvenirs – keychains, bookmarks or miniature spindle replicas.
Several events and workshops have been planned throughout the six-month Expo. Shamma Al Bastaki, the narrative lead, said the response from visitors was overwhelming.
“It has been so rewarding and overwhelming, in a good way, to see how people have been interacting with the exhibits,” said Ms Al Bastaki, an Emirati poet who oversees content development and strategic storytelling. “It was always designed to be multisensory and tangible, but we didn't really expect the extent to which people would interact with each exhibit, from the scent of the oudh, to the scent of the palm on the columns.“
She read a poem, From the Earthly to the Ethereal, at the pavilion opening last week. “We want visitors to learn about the cutting edge work the UAE is doing through the content,” she said.
“The palm tree inspired the design if you see how the palm tree is rooted to the earth but reaches for the ether, for the cosmos and the stars. This reflects the UAE’s journey, how it’s always connected to its heritage but with sky-high ambitions when we highlight sustainability and space exploration.”
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Sholto Byrnes on Myanmar politics
Company profile
Company name: Nestrom
Started: 2017
Co-founders: Yousef Wadi, Kanaan Manasrah and Shadi Shalabi
Based: Jordan
Sector: Technology
Initial investment: Close to $100,000
Investors: Propeller, 500 Startups, Wamda Capital, Agrimatico, Techstars and some angel investors
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
UAE currency: the story behind the money in your pockets
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Other acts on the Jazz Garden bill
Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.
The specs
Engine: 5.0-litre V8
Power: 480hp at 7,250rpm
Torque: 566Nm at 4,600rpm
Transmission: 10-speed auto
Fuel consumption: L/100km
Price: Dh306,495
On sale: now
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Paris Can Wait
Dir: Eleanor Coppola
Starring: Alec Baldwin, Diane Lane, Arnaud Viard
Two stars
Our legal advisor
Ahmad El Sayed is Senior Associate at Charles Russell Speechlys, a law firm headquartered in London with offices in the UK, Europe, the Middle East and Hong Kong.
Experience: Commercial litigator who has assisted clients with overseas judgments before UAE courts. His specialties are cases related to banking, real estate, shareholder disputes, company liquidations and criminal matters as well as employment related litigation.
Education: Sagesse University, Beirut, Lebanon, in 2005.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
MATCH INFO
Jersey 147 (20 overs)
UAE 112 (19.2 overs)
Jersey win by 35 runs
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
The specs
Engine: 3.0-litre twin-turbo flat-six
Power: 480hp at 6,500rpm
Torque: 570Nm from 2,300-5,000rpm
Transmission: 8-speed dual-clutch auto
Fuel consumption: 10.4L/100km
Price: from Dh547,600
On sale: now
Islamic%20Architecture%3A%20A%20World%20History
%3Cp%3E%3Cstrong%3EAuthor%3A%3C%2Fstrong%3E%20Eric%20Broug%3Cbr%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Thames%20%26amp%3B%20Hudson%3Cbr%3E%3Cstrong%3EPages%3A%3C%2Fstrong%3E%20336%3Cbr%3E%3Cstrong%3EAvailable%3A%3C%2Fstrong%3E%20September%3C%2Fp%3E%0A
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
Spec%20sheet
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Company profile
Company: Rent Your Wardrobe
Date started: May 2021
Founder: Mamta Arora
Based: Dubai
Sector: Clothes rental subscription
Stage: Bootstrapped, self-funded
Kanye%20West
%3Cp%3EYe%20%E2%80%94%20the%20rapper%20formerly%20known%20as%20Kanye%20West%20%E2%80%94%20has%20seen%20his%20net%20worth%20fall%20to%20%24400%20million%20in%20recent%20weeks.%20That%E2%80%99s%20a%20precipitous%20drop%20from%20Bloomberg%E2%80%99s%20estimates%20of%20%246.8%20billion%20at%20the%20end%20of%202021.%3Cbr%3EYe%E2%80%99s%20wealth%20plunged%20after%20business%20partners%2C%20including%20Adidas%2C%20severed%20ties%20with%20him%20on%20the%20back%20of%20anti-Semitic%20remarks%20earlier%20this%20year.%3Cbr%3EWest%E2%80%99s%20present%20net%20worth%20derives%20from%20cash%2C%20his%20music%2C%20real%20estate%20and%20a%20stake%20in%20former%20wife%20Kim%20Kardashian%E2%80%99s%20shapewear%20firm%2C%20Skims.%3C%2Fp%3E%0A
Rashid & Rajab
Director: Mohammed Saeed Harib
Stars: Shadi Alfons, Marwan Abdullah, Doaa Mostafa Ragab
Two stars out of five
New Zealand 57-0 South Africa
Tries: Rieko Ioane, Nehe Milner-Skudder (2), Scott Barrett, Brodie Retallick, Ofa Tu'ungfasi, Lima Sopoaga, Codie Taylor. Conversions: Beauden Barrett (7). Penalty: Beauden Barrett
BACK%20TO%20ALEXANDRIA
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21 Lessons for the 21st Century
Yuval Noah Harari, Jonathan Cape
