A UAE report has highlighted the emerging trends set to transform the workplace in the years to come. Photo: Alamy
A UAE report has highlighted the emerging trends set to transform the workplace in the years to come. Photo: Alamy
A UAE report has highlighted the emerging trends set to transform the workplace in the years to come. Photo: Alamy
A UAE report has highlighted the emerging trends set to transform the workplace in the years to come. Photo: Alamy

UAE workplaces tipped to embrace 'gamification' in effort to boost productivity


John Dennehy
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The UAE is primed to "gamify” the workplace to foster healthy competition and increase productivity as part of a vision for the office of tomorrow.

A new report has highlighted how the trend – where leader boards, competitions and achievement badges are used to improve job satisfaction and achieve better results – could reshape the workplace by 2040.

The study also predicts that “extended reality (XR)”, referring to immersive technologies, could reduce demands for conventional office environments, while artificial intelligence could be used to assess staff.

It also pinpoints the rise of “early retirees” – where employees in their thirties and forties are opting out of traditional career paths in pursuit of greater freedom.

These are some of the predictions in the major report issued on Thursday by the Department of Government Enablement – Abu Dhabi (DGE).

It forecasts significant changes in how people will work by 2040 – influenced by the rise of artificial intelligence.

Ruba Al Hassan, director general of strategic affairs and future foresight at Abu Dhabi's Department of Government Enablement. Photo: Department of Government Enablement
Ruba Al Hassan, director general of strategic affairs and future foresight at Abu Dhabi's Department of Government Enablement. Photo: Department of Government Enablement

Switched on to the future

Ruba Al Hassan, director general of strategic affairs and future foresight at DGE, said they were already seeing gamification of the workplace and immersive learning.

“They're happening now,” Ms Al Hassan told The National. “It's not a distant 2040 future.”

The Emerging trends report in talent Management (2024–2040) highlights 16 global disruptive shifts but also helps governments and employers respond to the challenges.

One of the interesting findings among the 16, said Ms Al Hassan, was the rise of the “neo-generalist” – someone who can blend expertise with broad knowledge across multiple fields and become a big-picture thinker.

“It is about people becoming more adaptable to think about things that they don't usually,” she said.

Aside from the "gamifying the workplace” trend that taps "into natural human tendencies for competition and achievement by converting work tasks into game-like challenges” another is the rise of AI in recruitment.

Interview robots, for example, can assess candidates’ skills while reducing bias in gender, age and appearance. AI-powered background checks could also minimise bias, while it could also be used to help companies promote the best candidate.

The rise of AI is dominating conversations across the world and the subject of many headlines, but Ms Al Hassan said it was her opinion that its potential was “under-hyped”.

“I remember when I was in college when everybody started using the internet and how fast it happened overnight. This has been faster,” she said. “You've seen the numbers on the users of ChatGPT.

“If we figure out how best to use it, you can capitalise on its full potential and that means people's full potential will be realised.”

Another finding on the office predicted that the rise of virtual reality, augmented reality, and holographic technologies will enhance remote collaboration and “could potentially render traditional office spaces obsolete”.

The return to the office has been a lively conversation since wholesale work from home practices became common during the Covid-19 pandemic.

A separate report from Michael Page this week showed that despite economic uncertainty, 77 per cent of UAE professionals are "actively exploring” new job opportunities, compared to 65 per cent in 2024.

The "growing pressure to return to the office could be a tipping point”, the Michael Page report said.

Further predictions include an increase in demand for data scientists; potential levies on companies utilising AI and automation that could fund income for people if they no longer need to work and waning relevance of some higher education degrees in favour of practical experience.

Speaking broadly about changes sweeping workplaces, Ms Al Hassan said every breakthrough in technology – from printing press to the radio to the TV – came with the discussions about whether it would take over something but people still listened to radio and TV still exists and it was about adapting.

“We're a government that has its eye on the future,” she said. “Not because we're sitting there saying 'I need to predict this or that', but because we want to be part of building it. That's … what we're trying to do.

“What can we get out of this new technology to make people's lives better?”

The study, meanwhile, draws on the “futures platform” – a tool used by governments, corporations and research institutions to track more than 1,000 signals of change across industries. It combines these insights with DGE’s internal analysis.

DGE, established in 2023 to lead the digital transformation for the Abu Dhabi Government, is already applying its findings such as using AI to reduce attrition and to reimagine career paths to stay competitive, it said.

Ms Al Hassan said she was optimistic about the rise of this kind of technology once it was done right and ethically with correct guardrails and policies that focus on people. “I'm very optimistic that this is going to be great for us.”

First Person
Richard Flanagan
Chatto & Windus 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: June 11, 2025, 10:36 AM