Emirates has halted social media advertising in an effort to protect customers against fraudulent promotions. Photo: Reuters
Emirates has halted social media advertising in an effort to protect customers against fraudulent promotions. Photo: Reuters
Emirates has halted social media advertising in an effort to protect customers against fraudulent promotions. Photo: Reuters
Emirates has halted social media advertising in an effort to protect customers against fraudulent promotions. Photo: Reuters

Emirates airline suspends social media advertising as online scams increase


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Emirates airline said on Wednesday it was suspending its social media advertising to protect customers from the growing nuisance of online scams.

The Dubai-based operator said it took action in response to “fraudulent advertisements currently circulating across social media platforms” that purport to be from Emirates.

The company warned of cybercriminals impersonating the official Emirates airline website by using branded visuals, unauthorised trademarks and links which closely resemble those belonging to the company.

Such phishing scams are created to lure customers to buy tickets, share personal information or follow malicious links.

Emirates said it was working with social media platforms to have such advertising removed.

“To safeguard our customers and uphold brand integrity, Emirates has temporarily suspended all advertising on social media channels,” it said in a notice to customers.

“We are collaborating with platform providers to swiftly identify and remove these fraudulent advertisements, often within minutes of their appearance.

“Your safety is our highest priority. We strongly encourage you to remain alert and carefully verify any suspicious content.”

Fake membership offer

In February, Emirates advised customers to be vigilant following a fake membership offer to enrol in a discounted subscription to fly first class.

A phishing scam posing as an advert offering 10 first-class flights anywhere in the world for a $300 annual membership circulated across social media.

“Emirates is aware of fraudulent ads circulating on social media platforms that direct users to websites impersonating our legitimate site,” said a representative.

“We urge customers to stay cautious. All official Emirates communications are only shared through our verified channels.”

Authorities are seeking to step up enforcement action against a wave of increasingly sophisticated scams, many of which use advanced technology such as artificial intelligence.

No more SMS or email OTPs

Emirates' move comes shortly after some UAE banks said they would no longer issue one-time passwords for online financial transactions through SMS and email starting on Friday in an effort to tighten security measures.

Instead of passwords or OTPs, customers will have to authenticate transactions within their mobile banking apps, which experts said was a step in the right direction in efforts to boost security of digital banking and customer protection.

“SMS and email OTPs for online transactions will be phased out from July 25. Switch to ADIB mobile app for in-app authentication,” said an SMS received from Abu Dhabi Islamic Bank, Abu Dhabi’s biggest Sharia-compliant lender.

Citibank customers had also received an email notifying them of the change. “We are enhancing the way you approve your online card transactions to provide you with greater security. As part of this upgrade, SMS OTP is no longer supported,” the email said.

The lender said the change will be rolled out in phases and asks customers to download the bank app and complete their registration. After registration, customers will receive in-app authorisation requests to approve online purchases.

In May, the UAE's cybersecurity chief said the country faced about 200,000 attack attempts daily.

Mohammed Al Kuwaiti, head of the UAE Cybersecurity Council, called for greater international collaboration and more awareness to confront the mounting risks posed by criminals online.

The use of artificial intelligence was a double-edged sword in cybersecurity as it was being used both to defend against and perpetrate attacks, Dr Al Kuwaiti said at the World Police Summit at Dubai World Trade Centre.

Other ways to buy used products in the UAE

UAE insurance firm Al Wathba National Insurance Company (AWNIC) last year launched an e-commerce website with a facility enabling users to buy car wrecks.

Bidders and potential buyers register on the online salvage car auction portal to view vehicles, review condition reports, or arrange physical surveys, and then start bidding for motors they plan to restore or harvest for parts.

Physical salvage car auctions are a common method for insurers around the world to move on heavily damaged vehicles, but AWNIC is one of the few UAE insurers to offer such services online.

For cars and less sizeable items such as bicycles and furniture, Dubizzle is arguably the best-known marketplace for pre-loved.

Founded in 2005, in recent years it has been joined by a plethora of Facebook community pages for shifting used goods, including Abu Dhabi Marketplace, Flea Market UAE and Arabian Ranches Souq Market while sites such as The Luxury Closet and Riot deal largely in second-hand fashion.

At the high-end of the pre-used spectrum, resellers such as Timepiece360.ae, WatchBox Middle East and Watches Market Dubai deal in authenticated second-hand luxury timepieces from brands such as Rolex, Hublot and Tag Heuer, with a warranty.

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

UAE currency: the story behind the money in your pockets

THE SPECS

Engine: 3-litre V6

Transmission: eight-speed automatic

Power: 424hp

Torque: 580 Nm

Price: From Dh399,000

On sale: Now

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Difference between fractional ownership and timeshare

Although similar in its appearance, the concept of a fractional title deed is unlike that of a timeshare, which usually involves multiple investors buying “time” in a property whereby the owner has the right to occupation for a specified period of time in any year, as opposed to the actual real estate, said John Peacock, Head of Indirect Tax and Conveyancing, BSA Ahmad Bin Hezeem & Associates, a law firm.

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((Disclaimer))

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FIXTURES

Fixtures for Round 15 (all times UAE)

Friday
Inter Milan v AS Roma (11.45pm)
Saturday
Atalanta v Verona (6pm)
Udinese v Napoli (9pm)
Lazio v Juventus (11.45pm)
Sunday
Lecce v Genoa (3.30pm)
Sassuolo v Cagliari (6pm)
SPAL v Brescia (6pm)
Torino v Fiorentina (6pm)
Sampdoria v Parma (9pm)
Bologna v AC Milan (11.45pm)

UAE currency: the story behind the money in your pockets
Champion%20v%20Champion%20(PFL%20v%20Bellator)
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How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
The specs

Price, base / as tested Dh1,470,000 (est)
Engine 6.9-litre twin-turbo W12
Gearbox eight-speed automatic
Power 626bhp @ 6,000rpm
Torque: 900Nm @ 1,350rpm
Fuel economy, combined 14.0L / 100km

THE LOWDOWN

Photograph

Rating: 4/5

Produced by: Poetic License Motion Pictures; RSVP Movies

Director: Ritesh Batra

Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz

UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
Scoreline:

Manchester City 1

Jesus 4'

Brighton 0

Brief scores:

Everton 0

Leicester City 1

Vardy 58'

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Results:

5pm: Maiden (PA) Dh80,000 2,200m | Winner: AF Al Montaqem, Bernardo Pinheiro (jockey), Ernst Oertel (trainer)

5.30pm: Maiden (PA) Dh80,000 1,200m | Winner: Daber W’Rsan, Connor Beasley, Jaci Wickham

6pm: Handicap (PA) Dh85,000 1,600m | Winner: Bainoona, Fabrice Veron, Eric Lemartinel

6.30pm: Handicap (PA) Dh80,000 1,600m | Winner: AF Makerah, Antonio Fresu, Ernst Oertel

7pm: Wathba Stallions Cup Handicap (PA) Dh70,000 | Winner: AF Motaghatres, Antonio Fresu, Ernst Oertel

7.30pm: Handicap (TB) Dh90,000 1,600m | Winner: Tafakhor, Ronan Whelan, Ali Rashid Al Raihe

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Updated: July 30, 2025, 5:14 PM