'Calm in the middle of global chaos': Why newcomers are choosing Dubai


Sarwat Nasir
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  • Arabic

Dubai’s population crossed the four million mark this week but it was more than just a number on a government register.

Behind the milestone lies a patchwork of individual decisions, including families searching for safety, professionals seeking new opportunities and young people determined to carve out a future in a city that promises ambition and stability.

The National spoke to some of Dubai’s newest residents who have moved there for a variety of reasons, an indication of the city's versatility.

Safe haven

For Rami Ismail, 34, a Palestinian-Danish leadership coach, the journey to Dubai began years before the family packed their bags in June.

“I first came here in 2018 and I just fell in love. Back in Denmark, I would dream two or three times a week that I was in Dubai," he said.

He returned each winter with his wife and two children, aged nine and six, spending weeks at a time to confirm it was the right fit for the family.

“I remember during one of my holidays seeing a woman walking alone at midnight with a baby in a stroller,” he said. "That moment stayed with me. I thought, this is where my kids can grow up feeling safe."

Dubai’s multicultural schools also offered his children a chance to learn Arabic and English alongside Danish, something he said was unavailable back home. And as Muslims, the abundance of halal dining options gave the family the peace of mind they lacked in Denmark.

Beyond family life, Mr Ismail said there are many business growth opportunities. “People here are so open," he said. "I can strike up a conversation in a cafe or on the padel court and within minutes we’re exchanging ideas or contacts. That spirit of helping one another is incredible.

“Back home, I would pay up to 60 per cent in taxes. Here I can focus on growth and on giving my kids an international upbringing.”

'Amazed I can walk streets at 3am'

That sense of opportunity is also what drew Zainab Abbasi, 20, from Islamabad, who decided last August to make Dubai her permanent home. She first came to visit for a month and, like Mr Ismail, was also struck by how safe the city felt.

“I was amazed that I could walk freely even at 3am,” she said. “That freedom, and the culture of always moving forward, really inspired me.”

The visit convinced her to pause her university studies and apply for jobs. Within months, she secured a role as a social media marketing manager at a real estate company.

“Everyone I meet is positive and growth-oriented," she said. "That’s not something I experienced back home, but here it pushes me to be a better version of myself."

Zainab Abbasi is among those who have moved to Dubai in the past year, boosting the city’s population to more than four million. Chris Whiteoak / The National
Zainab Abbasi is among those who have moved to Dubai in the past year, boosting the city’s population to more than four million. Chris Whiteoak / The National

Outside of work, she enjoys Dubai’s beaches and says the city’s convenience makes daily life simple, including doorstep deliveries and clean public spaces.

Like many newcomers, she admits the summer heat has been the biggest challenge. “I grew up in the mountains, so this climate is very tough for me,” she said.

Ms Abbasi works with many clients who are buying homes in the city she describes as the “new land of opportunities”.

She said: “Every day I talk to clients from the UK and US who want to relocate here. They see Dubai as calm in the middle of global chaos … safe, stable and full of opportunities. I feel the same."

Her family, initially hesitant about her living alone at such a young age, have since embraced her decision. “They saw how happy I was and how safe I felt here. Now they’re supportive, and I can continue my studies while working."

Childcare and education

For Enas Almasry, 31, the move to Dubai was motivated by professional ambition and family priorities.

The Egyptian communications specialist relocated from Cairo two months ago with her husband and two-year-old son, after her partner secured a new role.

“I feel completely comfortable leaving my child in nursery while I work,” she said. "The options here are excellent, and I trust the system. For me, safety is the most important thing about Dubai.”

Ms Almasry, who heads media relations at a PR firm expanding into the Gulf, says she has quickly discovered that Dubai’s professional scene is as competitive as it is rewarding. “It’s a challenging market with a lot of talent but that’s also what makes it exciting,” she said.

She hopes to raise her son in the UAE and build stronger connections in her industry. “The education system is very strong and I want him to grow up here,” she said. “For my career, being surrounded by high-profile professionals in communications and marketing is inspiring. It’s the right place to grow.”

Cost of living

Vlada Lomova, 31, from Latvia, moved to Dubai in January to boost her career. She is chief executive of prhub.ae, a marketing agency, after having worked in the Gulf market for three years and travelled frequently to the city.

“Last year I realised that to grow my business and community faster, and to be fully present in this dynamic environment, I needed to move here,” she said.

Vlada Lomova moved from Latvia to Dubai in January 2025. Photo: Vlada Lomova
Vlada Lomova moved from Latvia to Dubai in January 2025. Photo: Vlada Lomova

“Remote work gives you reach, but living in Dubai gives you real opportunities. I thought it would just be a business hub but it’s also a mix of opportunities, culture, community and even new hobbies. I even started wake-surfing here, which I absolutely love.”

She described Dubai as the centre of innovation and entrepreneurship in the region, where living in the city provides direct access to clients, partners and investors, as well as the chance to attend important events.

“In just a few months, I’ve met so many amazing people,” she said. "I feel that those who move here are very special: open to opportunities, friendly and ambitious.

“The cost of living is high but it comes with quality and opportunities. The UAE government is clearly thinking long-term about attracting talent and entrepreneurs.

“Getting my documents took just about a month. It makes planning life and business here much more secure. I’ve been here less than a year, but I already see it as a long-term base for my business and life. It’s a place where you can think globally and still enjoy a very high quality of life.”

SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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RESULTS

2.15pm Maiden (PA) Dh40,000 (Dirt) 1,200m

Winner Shawall, Abdul Aziz Al Balushi (jockey), Majed Al Jahouri (trainer)

2.45pm Handicap (PA) Dh40,000 (D) 1,200m

Winner Anna Bella Aa, Fabrice Veron, Abdelkhir Adam

3.15pm Handicap (PA) Dh40,000 (D) 1,200m

Winner AF Thayer, Tadhg O’Shea, Ernst Oertel

3.45pm Handicap (PA) Dh40,000 (D) 1,700m

Winner Taajer, Fabrice Veron, Eric Lemartinel

4.15pm The Ruler of Sharjah Cup – Prestige (PA) Dh250,000 (D) 1,700m

Winner Jawaal, Jim Crowley, Majed Al Jahouri

4.45pm Handicap (TB) Dh40,000 (D) 2,000m

Winner Maqaadeer, Jim Crowley, Doug Watson

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The flights: South African Airways flies from Dubai International Airport with a stop in Johannesburg, with prices starting from around Dh4,000 return. Emirates can get you there with a stop in Lusaka from around Dh4,600 return.
The details: Visas are available for 247 Zambian kwacha or US$20 (Dh73) per person on arrival at Livingstone Airport. Single entry into Victoria Falls for international visitors costs 371 kwacha or $30 (Dh110). Microlight flights are available through Batoka Sky, with 15-minute flights costing 2,265 kwacha (Dh680).
Accommodation: The Royal Livingstone Victoria Falls Hotel by Anantara is an ideal place to stay, within walking distance of the falls and right on the Zambezi River. Rooms here start from 6,635 kwacha (Dh2,398) per night, including breakfast, taxes and Wi-Fi. Water arrivals cost from 587 kwacha (Dh212) per person.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

The specs: 2019 Audi A7 Sportback

Price, base: Dh315,000

Engine: 3.0-litre V6

Transmission: Seven-speed automatic

Power: 335hp @ 5,000rpm

Torque: 500Nm @ 1,370rpm

Fuel economy 5.9L / 100km

The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
The biog

Favourite Emirati dish: Fish machboos

Favourite spice: Cumin

Family: mother, three sisters, three brothers and a two-year-old daughter

Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

Ordinary Virtues: Moral Order in a Divided World by Michael Ignatieff
Harvard University Press

 

 

 

COMPANY%20PROFILE
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Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

The specs

Engine: 3.8-litre V6

Power: 295hp at 6,000rpm

Torque: 355Nm at 5,200rpm

Transmission: 8-speed auto

Fuel consumption: 10.7L/100km

Price: Dh179,999-plus

On sale: now 

Tips for taking the metro

- set out well ahead of time

- make sure you have at least Dh15 on you Nol card, as there could be big queues for top-up machines

- enter the right cabin. The train may be too busy to move between carriages once you're on

- don't carry too much luggage and tuck it under a seat to make room for fellow passengers

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

The%C2%A0specs%20
%3Cp%3E%0D%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E6-cylinder%2C%204.8-litre%20%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E5-speed%20automatic%20and%20manual%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E280%20brake%20horsepower%20%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E451Nm%20%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3Efrom%20Dh153%2C00%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Enow%3C%2Fp%3E%0A
Nepotism is the name of the game

Salman Khan’s father, Salim Khan, is one of Bollywood’s most legendary screenwriters. Through his partnership with co-writer Javed Akhtar, Salim is credited with having paved the path for the Indian film industry’s blockbuster format in the 1970s. Something his son now rules the roost of. More importantly, the Salim-Javed duo also created the persona of the “angry young man” for Bollywood megastar Amitabh Bachchan in the 1970s, reflecting the angst of the average Indian. In choosing to be the ordinary man’s “hero” as opposed to a thespian in new Bollywood, Salman Khan remains tightly linked to his father’s oeuvre. Thanks dad. 

PROFILE OF STARZPLAY

Date started: 2014

Founders: Maaz Sheikh, Danny Bates

Based: Dubai, UAE

Sector: Entertainment/Streaming Video On Demand

Number of employees: 125

Investors/Investment amount: $125 million. Major investors include Starz/Lionsgate, State Street, SEQ and Delta Partners

Auron Mein Kahan Dum Tha

Starring: Ajay Devgn, Tabu, Shantanu Maheshwari, Jimmy Shergill, Saiee Manjrekar

Director: Neeraj Pandey

Rating: 2.5/5

Jigra
Director: Vasan Bala
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Rated: 3.5/5
The specs

Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder

Power: 220 and 280 horsepower

Torque: 350 and 360Nm

Transmission: eight-speed automatic

Price: from Dh136,521 VAT and Dh166,464 VAT 

On sale: now

Profile of Bitex UAE

Date of launch: November 2018

Founder: Monark Modi

Based: Business Bay, Dubai

Sector: Financial services

Size: Eight employees

Investors: Self-funded to date with $1m of personal savings

Seven tips from Emirates NBD

1. Never respond to e-mails, calls or messages asking for account, card or internet banking details

2. Never store a card PIN (personal identification number) in your mobile or in your wallet

3. Ensure online shopping websites are secure and verified before providing card details

4. Change passwords periodically as a precautionary measure

5. Never share authentication data such as passwords, card PINs and OTPs  (one-time passwords) with third parties

6. Track bank notifications regarding transaction discrepancies

7. Report lost or stolen debit and credit cards immediately

Opening day UAE Premiership fixtures, Friday, September 22:

  • Dubai Sports City Eagles v Dubai Exiles
  • Dubai Hurricanes v Abu Dhabi Saracens
  • Jebel Ali Dragons v Abu Dhabi Harlequins
Updated: August 30, 2025, 9:48 AM