Gulf buyers snap up super-prime properties in stagnant London


Paul Carey
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Buyers from the Gulf have driven sales of homes priced above £15 million ($19.6 million) across central London over the past four months, according to a luxury property agency.

Almost 30 per cent of the prime properties sold have been bought by Middle East purchasers, most notably from the United Arab Emirates, Saudi Arabia and Qatar, according to Beauchamp Estates.

It has reported a recent flurry of transactions as potential buyers race to get deals over the line before next week’s UK government budget, which is expected to result in significant property tax changes.

Deals have been done for off-plan luxury properties at 100 Kensington and Park Modern on Bayswater Road as well as Greybrook House in Mayfair.

Yahya Swallem, a senior sales consultant at Beauchamp Estates, told The National that London property currently represents “good value” for buyers from the Middle East, many of them from a “new younger generation”.

Gulf purchasers were followed by buyers from China, the UK itself, the US and continental Europe, but Mr Swallem said it has become increasingly apparent in recent months that the Central London property market is now significantly reliant on Gulf purchasers for the sale of “trophy homes in the best addresses”.

Research by Beauchamp Estates, based on sales data from local agents and property professional network LonRes, shows that from January to June there were 27 properties sold for more than £15 million ($19.6 million) in central London. Gulf buyers spent £105 million ($137.7 million) to purchase seven (more than 25 per cent) of them. That has risen to 30 per cent between July and October. Beauchamp Estates estimate that 30 per cent of the buyers for homes costing more than £5 million ($6.5 million) are from the Gulf.

Apartments marketed at £42 million and £60 million are available at Park Modern, overlooking Hyde Park. Photo: Fenton Whelan
Apartments marketed at £42 million and £60 million are available at Park Modern, overlooking Hyde Park. Photo: Fenton Whelan

Where’s hot?

Mr Swallem said the purchases have switched from one to two-bed investment apartments five years ago to larger properties which will be kept for 20 years or more. This favours new build developments, rather than established areas such as Knightsbridge where buildings are older and have fewer facilities, he argued.

Mr Swallem said Belgravia and Mayfair are the neighbourhoods that are thriving, with properties being overhauled or built from scratch.

What's selling?

The final apartment by developer Fenton Whelan at Greybrook House, a Grade II listed six-storey building between Claridge’s hotel and Bonhams auctioneers in Mayfair, has sold to an international buyer for £7.9 million ($10.4 million).

An Abu Dhabi businessman bought the duplex penthouse apartment in the building, as well as a neighbouring three-bed apartment for hosting guests and a separate staff apartment, for a total of £30.4 million ($39.9 million).

An Abu Dhabi businessman agreed a £10m deal for three apartments at Greybrook House in Mayfair. Photo: Lawrie Cornish
An Abu Dhabi businessman agreed a £10m deal for three apartments at Greybrook House in Mayfair. Photo: Lawrie Cornish

Fenton Whelan has also completed £75 million ($987 million) worth of sales over the past 16 weeks at Park Modern, a development of 57 one to six-bedroom homes overlooking Hyde Park. The final phase of sales includes the penthouse, a £60 million ($78.7 million) property looking directly at the Royal Albert Hall.

Two penthouses at the 29-storey Oria tower at 100 Kensington on West Cromwell Road have been sold in a £10 million ($13.1 million) deal to a buyer from the Middle East. The deal makes up part of more than £40 million ($52.4 million) worth of off-plan sales made at the tower so far.

Developers SevenCapital and MARK Capital Management said the buyers were acquiring apartments either as a pied-a-terre, or as future homes and investment for their student children while they are going to college or university in London. Many ‘lock up and leave’ properties can be rented or used as holiday homes.

Who’s buying?

Sanjay Sharma, co-founding director of Fenton Whelan, told The National there has been a change over the last 12 months. “A year ago, if I went to Dubai or Riyadh, there wasn't a huge amount of interest in London,” he said. “But that has really reversed.”

He puts that down to rising property prices in the Gulf and a flatlining in London over the past decade, which means there is relative value to be found.

“People view this as an opportunity,” he said. “Some of the buyers are actually people who have owned in London for a very long time, maybe multi-generational since the 80s and 90s, and haven't bought for many years because they thought prices were at a high. Now those people are coming back and increasing their exposure after a long absence.”

James Van Den Heule (left) and Sanjay Sharma, co-founders of property developer Fenton Whelan
James Van Den Heule (left) and Sanjay Sharma, co-founders of property developer Fenton Whelan

Mr Swallem believes the negativity surrounding UK Chancellor Rachel Reeves’s budget has been affecting the market. Some buyers have made their move before changes are introduced; others are holding off due to the possible introduction of a mansion tax.

Mr Swallem has been “navigating in a difficult market” but he believes people are sensing value because prices have dropped significantly, pointing to a property in Cheyne Gardens in Chelsea which was marketed at £16.5 million (21.6 million) but sold for £13.5 million ($17.7 million). “Once the price is right, people will buy,” he said.

Mr Sharma, meanwhile, acknowledges that the pool of people globally who can afford such properties is relatively small, so it’s vital to “go to the places where those people are”. He is a regular at the Monaco Yacht Show and spends time in Silicon Valley, where he originally comes from, hoping to catch the eye of tech billionaires.

He is marketing Park Modern at the Cityscape exhibition in Riyadh this week, determined to prolong the trend for Middle East purchasers putting their cash into London.

He recognises that spending tens of millions of pounds on a property is “an extraordinary amount of money”, but says the amount of wealth held by the top one per cent has increased dramatically. “The amount that they can afford to spend on prime property has increased,” he said. “For people at the very highest end of the market, there hasn't been any recession for a very long time.”

While billionaires want value for money, and long-term returns, there is something more important to them. It must be “truly unique”, Mr Sharma said, explaining the emphasis buyers place on location, views and amenities.

“There are people who have sufficient wealth,” he said. “For them it is not ‘how much does it cost?’ It's ‘do I want it or not?’”

Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

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The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

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How to become a Boglehead

Bogleheads follow simple investing philosophies to build their wealth and live better lives. Just follow these steps.

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May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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The idea of pound parity now seems less far-fetched as the risk grows that Britain may split away from the European Union without a deal.

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New Prime Minister Boris Johnson has repeatedly said that Britain will leave the EU on the October 31 deadline with or without an agreement, fuelling concern the nation is headed for a disorderly departure and fanning pessimism toward the pound. Sterling has fallen more than 7 per cent in the past three months, the worst performance among major developed-market currencies.

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The pound fell 0.8 per cent to $1.2033 on Friday, its weakest closing level since the 1980s, after a report on the second quarter showed the UK economy shrank for the first time in six years. The data means it is likely the Bank of England will cut interest rates, according to Mizuho Bank.

The BOE said in November that the currency could fall even below $1 in an analysis on possible worst-case Brexit scenarios. Options-based calculations showed around a 6.4 per cent chance of pound-dollar parity in the next one year, markedly higher than 0.2 per cent in early March when prospects of a no-deal outcome were seemingly off the table.

Bloomberg

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Updated: November 19, 2025, 11:32 AM