US President Donald Trump during a Coronavirus Task Force news conference at the White House in Washington, DC, US, on Monday, April 6, 2020. Bloomberg
US President Donald Trump during a Coronavirus Task Force news conference at the White House in Washington, DC, US, on Monday, April 6, 2020. Bloomberg
US President Donald Trump during a Coronavirus Task Force news conference at the White House in Washington, DC, US, on Monday, April 6, 2020. Bloomberg
US President Donald Trump during a Coronavirus Task Force news conference at the White House in Washington, DC, US, on Monday, April 6, 2020. Bloomberg

Coronavirus: leaders need to rethink how they get their message across


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One consequence of the Covid-19 pandemic is that everyone is navigating the unknown. The world has changed since the last global crisis. Coronavirus has forced governments around the world to improvise and rely on trial-and-error tactics to contain its spread.

In doing so, governments would have been well advised to not trust exclusively crisis communication specialists and their strategies – even though they have effectively managed previous crises.

This context, however, is unique and unprecedented. Welcome to crisis management and communication in the age of global interdependence, hyper-connectivity, real-time news, populism, fake news and social media.

No one was ready for this. In all fairness, no one could have been.

New tactics have already been adopted. Scientists and medical experts are being used by governments like never before. Not only to inform policies, but also as spokespersons to communicate with the general population. This is a very good thing. Except when those scientists become shields to protect political leaders against the dissatisfaction of the public.

Elected officials should learn from scientists the great benefits of saying openly "I don't know" and "I made a mistake" when it is the case and then focus on correcting this.

In this new kind of crisis-environment, real leaders do not hide. They are not afraid to be publicly accountable for their decisions, and mistakes. "If someone wants to blame someone, blame me", said New York Governor Andrew Cuomo recently. "There is no one else responsible for this decision”, he added, setting a benchmark for how elected officials should communicate to earn the trust of the people.

Accountable and responsible leadership is the new power. But not all leaders have understood this yet.

Mr Cuomo is still an outlier in his direct communication style when it comes to crisis management. Members of government bodies still deliver long-winded and unfocused speeches to address their constituencies.

Andrew Cuomo at a news conference against a backdrop of medical supplies in New York last month. AFP
Andrew Cuomo at a news conference against a backdrop of medical supplies in New York last month. AFP

The general public is often served clumsy attempts at convincing them that their country’s administration has made no mistakes in managing the pandemic. Not to mention the endless list of people being thanked, instead of addressing urgent matters.

Where strong leadership is needed, fear transpires. Communication and engagement need to be informed by rigorous scientific data collected at many levels. From online discussions to the human brain, not just by a bunch of surveys interpreted by experts from another era.

Over the past weeks, my company has been running pilot brain-data collection in France, the UK and the US. A sample of people stuck in their homes agreed for their brainwaves to be monitored anonymised by one of our portable brain scanners, while they watched ministers and heads of states giving TV updates on the Covid-19 situation.

Our machine learning algorithms provided real-time brain measures of the viewers’ changes in attention and stress levels. We also assessed how frustrated they felt. Our preliminary findings highlight straightforward rules that are easy to apply but rarely observed.

Be concise and straight to the point. People’s attention levels in the brain decrease very quickly during lengthy speeches or government updates. Frustration levels increase during long ‘thank you’ segments.

Be precise and consistent. Our data suggests that saying something like “we have ordered a lot of” instead of providing a precise figure, as well as mixed messages, increases both the levels of frustration and stress.

Leaders need to stop underestimating the intelligence of people. In some countries, daily TV updates provide domestic numbers of contaminated and dead people, but only after health authorities first share corresponding statistics from other countries. Being shown a worse situation in other countries does not make people feel better. It is the other way around. Being informed that it is bad everywhere increases stress.

In my previous column, I advocated for neurotech to be used by governments to fight this pandemic and to improve their communications. Inspired by the many companies who repurposed their tech and factories to contribute to the collective effort to fight the virus, we decided to walk the talk.

Because our pilot neuroscience study provided interesting preliminary results, we are providing this remote brain data collection to help public health authorities. We hope to engage the tens of thousands of people in more than 120 countries who already own a portable brain scanner. Thanks to a cloud-based online brain data collection platform deployed in a record time, we will measure the gap between the level of stress people report in surveys and what their brains really experience.

Brain scan. Courtesy Olivier Oullier
Brain scan. Courtesy Olivier Oullier

We will also test the brain responses to material and recommendations shared by public health authorities of various countries and cities. The results of this non-commercial study aim to help governments and health agencies improve their Covid-19 communications. Crisis management and communication are being reinvented every day by all of us and our brains are at the core it.

Professor Olivier Oullier is the president of Emotiv, a neuroscientist and a DJ

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%3A%20%3C%2Fstrong%3EWafeq%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJanuary%202019%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3ENadim%20Alameddine%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%2C%20UAE%3Cstrong%3E%3Cbr%3EIndustry%3A%20%3C%2Fstrong%3Esoftware%20as%20a%20service%3Cbr%3E%3Cstrong%3EFunds%20raised%3A%20%3C%2Fstrong%3E%243%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3ERaed%20Ventures%20and%20Wamda%2C%20among%20others%3C%2Fp%3E%0A
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2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

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Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

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A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

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Mobile phone packages comparison
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Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

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Dos

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  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

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It is 200 times more resistant than steel and five times lighter than aluminum.

It conducts electricity better than any other material at room temperature.

It is thought that graphene could boost the useful life of batteries by 10 per cent.

Graphene can also detect cancer cells in the early stages of the disease.

The material was first discovered when Andre Geim and Konstantin Novoselov were 'playing' with graphite at the University of Manchester in 2004.

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ZIMBABWE V UAE, ODI SERIES

All matches at the Harare Sports Club:

1st ODI, Wednesday - Zimbabwe won by 7 wickets

2nd ODI, Friday, April 12

3rd ODI, Sunday, April 14

4th ODI, Tuesday, April 16

UAE squad: Mohammed Naveed (captain), Rohan Mustafa, Ashfaq Ahmed, Shaiman Anwar, Mohammed Usman, CP Rizwan, Chirag Suri, Mohammed Boota, Ghulam Shabber, Sultan Ahmed, Imran Haider, Amir Hayat, Zahoor Khan, Qadeer Ahmed

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Director: S Sashikanth

Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan

Star rating: 2/5

Cry Macho

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Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

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May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

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December 2024

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May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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Uefa Champions League semi-finals, second leg:

Liverpool (0) v Barcelona (3), Tuesday, 11pm UAE

Game is on BeIN Sports

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Ukraine

Capital: Kiev

Population: 44.13 million

Armed conflict in Donbass

Russia-backed fighters control territory

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Power: 360bhp

Torque: 500Nm

Transmission: eight-speed automatic

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Platforms: PlayStation 5, Xbox Series X/S, PC

Rating: 4.5/5

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Total fights: 32
Wins: 28
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1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

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