Why some companies have suffered 'zero returns' from AI investments – and who got it right


Salim A. Essaid
  • English
  • Arabic

Despite billions being spent over the past few years on artificial intelligence investments, a recent MIT Media Lab report found 95 per cent of organisations have produced zero returns so far.

But is that really the case for companies who are offering AI solutions? How are those in the Middle East performing?

In this episode of the Business Extra podcast, host Salim Essaid is joined by Mohammad Abu Sheikh, founder and chief executive of CNTXT AI, a UAE-based data and AI solutions company.

Later, he is joined by Amit Joshi, a professor of AI, analytics and marketing at the IMD Business School to look at the bigger picture and the disconnect between implementing AI and profit.

And to explore the impact of this on hiring AI specialists and attracting talent, Dana Alomar, The National's future editor, joins the conversation.

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Director: Christian Schwochow

Starring: George MacKay, Jannis Niewohner, Jeremy Irons

Rating: 3/5

Stuck in a job without a pay rise? Here's what to do

Chris Greaves, the managing director of Hays Gulf Region, says those without a pay rise for an extended period must start asking questions – both of themselves and their employer.

“First, are they happy with that or do they want more?” he says. “Job-seeking is a time-consuming, frustrating and long-winded affair so are they prepared to put themselves through that rigmarole? Before they consider that, they must ask their employer what is happening.”

Most employees bring up pay rise queries at their annual performance appraisal and find out what the company has in store for them from a career perspective.

Those with no formal appraisal system, Mr Greaves says, should ask HR or their line manager for an assessment.

“You want to find out how they value your contribution and where your job could go,” he says. “You’ve got to be brave enough to ask some questions and if you don’t like the answers then you have to develop a strategy or change jobs if you are prepared to go through the job-seeking process.”

For those that do reach the salary negotiation with their current employer, Mr Greaves says there is no point in asking for less than 5 per cent.

“However, this can only really have any chance of success if you can identify where you add value to the business (preferably you can put a monetary value on it), or you can point to a sustained contribution above the call of duty or to other achievements you think your employer will value.”

 

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

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Updated: September 03, 2025, 5:01 AM
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