Adidas, Duplays partnering up for UAE-wide footy tournament



Big 'ole tournaments are always fun – the FA Cup, college basketball's March Madness, Grand Slam and Major Opens in tennis and golf.

There's just something alluring about the prospect of a Cinderella emerging from a gigantic field and marching through many stages to victory. (Not that it usually happens. Chelsea or Duke or Rafael Nadal usually win, but every now and then, there's a Wigan)

Duplays, with Adidas, are bringing the concept here to the UAE for a nationwide 7-a-side, 8-week-long football tournament, starting on March 16.

Six divisions – universities, youth, corporate, girls, Dubai, Abu Dhabi – will produce winners from among what they're expecting to be 160 teams to compete in a 24-team Champions Weekend at the end of it in May.

There are, of course, plenty of local football leagues around – plenty of local leagues for just about every sport. This, though, is the first attempt I'm aware of at organising a nationally-integrated competition, which is kind of neat.

If you're interested, feel free to check out the tournament's website.

COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Ticket prices
  • Golden circle - Dh995
  • Floor Standing - Dh495
  • Lower Bowl Platinum - Dh95
  • Lower Bowl premium - Dh795
  • Lower Bowl Plus - Dh695
  • Lower Bowl Standard- Dh595
  • Upper Bowl Premium - Dh395
  • Upper Bowl standard - Dh295
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