Having gone without a Grand Slam since 1948, it was pretty obvious Ireland's rugby union team had been missing something.
Something a bit different. Someone with the X-Factor, or someone else, at least, to help out the evergreen Brian O'Driscoll, who clearly has more X-Factor in one finger than Susan Boyle and Leona Lewis have in their bodies combined.
Step forward Jamie Heaslip, the multi-talented No 8 with "look-at-me" boots and a penchant for football-style try-celebrations.
By the end of the year the Leinster back-row forward had to his name a Heineken Cup winner's medal, three British & Irish Lions caps, a nomination for the IRB World Player of the Year award, as well as that elusive Grand Slam crown.
Aged 25, Heaslip has already had a taste of success. Now he wants more. Much more.
"Why can't we do such things?" he commented recently, when asked to contemplate Ireland's chances of lifting the World Cup in 2011.
"Why can't we win three or four more Grand Slams? I definitely think if we keep taking these baby-steps and take ownership of the game-plan, we can be competitive in two years' time [in New Zealand]. If you don't see yourself doing it, I don't think you will do it."
With 2009 also being the come-of-age for the likes of Rob Kearney and Johnny Sexton, and O'Driscoll reaching greater heights of his own, talk of an Irish World Cup tilt is not as outlandish a statement as it once might have seemed.
Of Europe's top six nations, Wales had started the year as the best credentialled side. Yet they had to file in behind the Irish after a spate of injuries and a last-gasp penalty miss by their fly-half, Stephen Jones, in the Six Nations finale cost them their title.
That Ireland owned northern hemisphere rugby this year was beyond any doubt when Leinster carried off the Heineken Cup for the first time with a final win over Leicester.
They were reliant on a little bit of outside help, however. The Australian flanker, Rocky Elsom, provided the grunt required to turn a province regarded by their critics as underachieving fancy dans into the champions of the continent.
Elsom's take on Leinster's transformation was typical of a back-row forward.
"They were called 'lady boys' a lot over there and that seemed a bit harsh," he reflected upon his return to the UK for the autumn series, where he had been selected to captain his country for the first time.
O'Driscoll, who was finally earning the type of team success that is commensurate with his personal talent, was more effusive in response.
"He is the best player I have ever played with," he said of Elsom.
Fate had seemed certain to dictate that London Irish would win the Guinness Premiership in England for the first time, given that the folks back home had a monopoly on all the other silverware going.
And with Steffon and Delon Armitage, the two Trinidad-born brothers who were providing a ray of Caribbean sunshine to an otherwise bleak winter for England, leading the charge, the Exiles did make it to the final.
There in wait were Leicester Tigers, a club who are the epitome of the forward-dominated game which is supposed to characterise English rugby, and the antidote to the free-running Irish.
That the Tigers had made the final at all when they were beset by coaching problems was a triumph for their famously dogged spirit.
Heyneke Meyer, the South African coach, had resigned after just 26 weeks at the club, having already spent an extended leave of absence in Pretoria because of a family illness. Later in the year, he turned up at the Blue Bulls, in a newly created role as the executive in charge of coaching.
Richard Cockerill, the former front-rower who is a Leicester stalwart, had only just been confirmed as the new head coach when the Twickenham final took place. He would have enjoyed nothing more than the mode of victory over Irish, and the 10-9 scoreline.
Fittingly, Leicester's captain in the absence of the injured - and now retired - Martin Corry was the darling of Welford Road, Geordan Murphy. That he, too, is an Irishman proved that everything that glistened in 2009 was, in fact, green.
@Email:pradley@thenational.ae
The specs: 2018 Jeep Grand Cherokee Trackhawk
Price, base: Dh399,999
Engine: Supercharged 6.2-litre V8
Gearbox: Eight-speed automatic
Power: 707hp @ 6,000rpm
Torque: 875Nm @ 4,800rpm
Fuel economy, combined: 16.8L / 100km (estimate)
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
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THE SPECS
Engine: 1.5-litre turbocharged four-cylinder
Transmission: Constant Variable (CVT)
Power: 141bhp
Torque: 250Nm
Price: Dh64,500
On sale: Now
Results
2pm: Handicap (PA) Dh80,000 1,600m; Winner: AF Al Baher, Bernardo Pinheiro (jockey), Ernst Oertel (trainer).
2.30pm: Handicap (TB) Dh100,000 1,600m; Winner: Talento Puma, Xavier Ziani, Salem bin Ghadayer.
3pm: Handicap (TB) Dh90,000 1,950m; Winner: Tailor’s Row, Royston Ffrench, Salem bin Ghadayer.
3.30pm: Jebel Ali Stakes Listed (TB) Dh500,000 1,950m; Winner: Mark Of Approval, Patrick Cosgrave, Mahmood Hussain.
4pm: Conditions (TB) Dh125,000 1,400m; Winner: Dead-heat Raakez, Jim Crowley, Nicholas Bachalard/Attribution, Xavier Ziani, Salem bin Ghadayer.
4.30pm: Jebel Ali Sprint (TB) Dh500,000 1,000m; Winner: AlKaraama, Antonio Fresu, Musabah Al Muhairi.
5pm: Handicap (TB) Dh100,000 1,200m; Winner: Wafy, Richard Mullen, Satish Seemar.
5.30pm: Handicap (TB) Dh90,000 1,400m; Winner: Cachao, Tadhg O’Shea, Satish Seemar.
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
The specs
Price: From Dh180,000 (estimate)
Engine: 2.0-litre turbocharged and supercharged in-line four-cylinder
Transmission: Eight-speed automatic
Power: 320hp @ 5,700rpm
Torque: 400Nm @ 2,200rpm
Fuel economy, combined: 9.7L / 100km
Match info
Australia 580
Pakistan 240 and 335
Result: Australia win by an innings and five runs
Primera Liga fixtures (all times UAE: 4 GMT)
Friday
Real Sociedad v Villarreal (10.15pm)
Real Betis v Celta Vigo (midnight)
Saturday
Alaves v Barcelona (8.15pm)
Levante v Deportivo La Coruna (10.15pm)
Girona v Malaga (10.15pm)
Las Palmas v Atletico Madrid (12.15am)
Sunday
Espanyol v Leganes (8.15pm)
Eibar v Athletic Bilbao (8.15pm)
Getafe v Sevilla (10.15pm)
Real Madrid v Valencia (10.15pm)
Racecard
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Profile of Tamatem
Date started: March 2013
Founder: Hussam Hammo
Based: Amman, Jordan
Employees: 55
Funding: $6m
Funders: Wamda Capital, Modern Electronics (part of Al Falaisah Group) and North Base Media
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